Guy Kawasaki and CRM Expert Panel Keynote: April 25, 2012

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SugarCRM

Business Sport

Enchantment
The Art of Changing Hearts,
Minds, and Actions

Guy Kawasaki
guy@alltop.com

Make a
Duchenne smile

Orbicularis
oculi muscle

Do something DICEE

Deep
Intelligent
Complete
Empowering
Elegant

Use salient points

Calories vs. Miles

Months of
Dollars vs. food

Number of
Gigabytes vs. songs

6 Endure

“Loving Memory of J erry G arcia” by S tephen Dorian Miner

10 slides 10

20 minutes 20

30-point font This is 30
This is 20
This is 10

Provide value
Information

Insights

Assistance

Provide a MAP
Mastery

Autonomy

Purpose

Enchantment
PDF from Gina@garage.com

Slides by AnaFxFz.com

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Kawasaki wordt na Steve Jobs gezien als de grootste ‘Apple-evangelist’ en was de drijvende kracht achter de introductie van de Macintosh in de jaren ‘80. Na zijn vertrek bij Apple keerde hij in de jaren ‘90 terug en hielp hij het, toen in slecht weer verkerende, bedrijf terug naar de top. Hij werd door Apple aangewezen als ‘Apple Fellow’, een erkenning van uitzonderlijke bijdrage aan het vakgebied ‘Personal Computing’. Guy Kawasaki is de schrijver van negen succesvolle marketing boeken waaronder ‘The Art of the Start’. Het boek is dé gids voor iedereen die succesvol wil worden en staat na zes jaar nog steeds in de top 20 van best verkopende boeken bij Amazon.com in de categorie ondernemerschap. Kawasaki schrijft over zijn eigen ervaringen als evangelist en ondernemer. Tegenwoordig is hij Managing Director van Garage Technology Ventures waarbij hij investeert in vernieuwende ideeën op het gebied van technologie. Daarnaast is hij mede-oprichter van Alltop, een online verzameling van populaire onderwerpen uit magazines. Guy Kawasaki sprak eerder voor bedrijven als Audi, Hewlett-Packard, IBM en Nike.

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Guy Kawasaki and CRM Expert Panel Keynote: April 25, 2012

1. Enchantment and Your Customers

2. Enchantment The Art of Changing Hearts, Minds, and Actions Guy Kawasaki guy@alltop.com

3. 1 Achieve Likability

4. “Pan Am” smile Zygomatic major muscle

5. Make a Duchenne smile Orbicularis oculi muscle

6. Accept others

7. Default to “yes”

8. 2 Achieve Trustworthiness

9. Trust others

10. Bake, don’t eat

11. Agree on something

12. 3 Perfect

13. Do something DICEE Deep Intelligent

14. Do something DICEE

15. Do something DICEE Deep Intelligent Complete Empowering Elegant

16. 4 Launch

17. Tell a story

18. Plant many seeds

19. Use salient points Calories vs. Miles Months of Dollars vs. food Number of Gigabytes vs. songs

20. 5 Overcome

21. Provide social proof

22. Use a dataset

23. Use a dataset

24. Enchant all the influencers

25. 6 Endure “Loving Memory of J erry G arcia” by S tephen Dorian Miner

26. Build an ecosystem

27. Invoke reciprocation

28. Don’t rely on money

29. 7 Present

30. Customize the introduction

31.

32.

33.

34. Sell your dream iPhone ≠ $188 of parts

35. 10 slides 10 20 minutes 20 30-point font This is 30 This is 20 This is 10

36. 8 Use Technology

37. Remove the speed bumps

38. Remove the speed bumps Sungevity

39. Provide value Information Insights Assistance

40. Engage Fast Flat Frequent

41. 9 Enchant Up

42. Drop everything else

43. Prototype fast

44. Deliver bad news early

45. 10 Enchant Down

46. Provide a MAP Mastery Autonomy Purpose

47. Empower action

48. Suck it up Mike Rowe, Dirty Jobs

49. Enchantment PDF from Gina@garage.com Slides by AnaFxFz.com

50. “Resisting you is futile!”

51. C R M E x p e rt P an e l

Guy Kawasaki and CRM Expert Panel Keynote: April 25, 2012

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