1. The World of
Photo: http://blog.centresource.com/2013/02/18/social-media-monitoring-tools/
2. What is Social Media?
“Social media is media designed to be disseminated
through social interaction, created using highly
accessible and scalable publishing techniques”
Photo: http://www.blu180.com/blu180-services/social-media-marketing/
Source: Jack Shennard, Media and Technology
3. What is Social Media?
(Continued)
In simple terms….Social media enables
people to share information(including
documents, pictures, videos, games, etc…)
with friends and family using the Internet
Photo: http://www.mediabistro.com/alltwitter/social-media-ceos_b31999
6. How Popular are They?
According to the analysts at Hitwise, social networking
websites (collectively) are more popular than search engines
Facebook dominates the current crop of social networks,
accounting for the majority (55%) of all social site visits.
When compared to the wider web, Google gets around 9.3%
of all web traffic, while Facebook captures just over 7%
Photo: http://mashable.com/2012/11/01/facebook-timeline-single/
Source: Jack Shennard, Advertising and Technology
8. The Big 5
Blogging Facebook LinkedIn Twitter Youtube
Photo: http://www.blu180.com/Facebook
9. Blogging
"A type of website with regular entries of
commentary, descriptions of events,
or other material such as graphics or video."
Photo: http://kmonadollaraday.wordpress.com/2013/02/13/personal-professional-blogging-what-ive-learned/
10. Blogging– The Stats
- Approximately 200 million blogs
- 90% of blogs fail in the first year
- The majority of web users interact with blogs
every single day
Source: Jack Shennard, Media and Technology
11. The most popular
= Social Media website of
all time
Photo:: http://mashable.com/2012/11/01/facebook-timeline-single/
12. Facebook – The Stats
- Over 400 million users
- The average U.S. Internet user spends more
time on Facebook than on Google, Yahoo,
YouTube, Microsoft, Wikipedia and Amazon
combined.
- Average age is 38
Source: Jack Shennard, Media and Technology
13. LinkedIN
Social Networking site
meant for people
in professional occupations
and
job locations
Photo: http://www.marsdd.com/2012/03/07/marketing-recruiting-social-media-power-business/
14. LinkedIN – The Stats
- 50 million+ users
- The largest truly business-oriented site
- Average age is 44
Photo: http://www.revistagq.com/galerias/por-que-no-se-debe-llevar-mochila-con-el-traje/8712/image/610254
15. Twitter
Social Networking Site
that allows
users to send
and receive ‘140
character’
messages known
as tweets. Users can also opt in to follow users
whose content they want to receive
.
http://www.commscorner.com/2010_11_01_archive.html#.UZgY-bV1_E8
17. Twitter – The Stats
“Twitter” was the top word of 2009,
according to the Global Language
Monitor.
- Average age is 39
- 100 million-ish users
- Only about 20% are active
Photo: http://mashable.com/2012/06/05/twitter-for-beginners/
Source: Jack Shennard, Advertising and Technology
18. YouTube
Website based on video-sharing
(and voicing the opinions of said videos)
Photo: https://itunes.apple.com/us/app/youtube/id544007664?mt=8
19. YouTube – The Stats
2 billion
videos
watched
daily
The number two search engine after Google
Source: Jack Shennard, Advertising and Technology
http://mashable.com/category/youtube/
20. Future of Social Media?
All trends point towards an
increase in Social Media
and
Social Media Websites!
Photo: http://www.digitaltrends.com/lifestyle/a-few-reasons-why-social-media-is-freaking-amazing/