The document discusses how government agencies can use YouTube to connect with citizens. It notes that YouTube offers transparency, immediacy, dialogue and speed. It provides tips for agencies on developing a content strategy by researching audiences and creating how-to videos, public meeting recordings and interviews. It also addresses how agencies without media departments can still create videos using tools like smartphones and free video editors.

1. Using YouTube for
Government
Connecting with Your Citizens

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Background
• R+L Carriers
• State Government agency
• Carmine Media
• County Site Administrator

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Why should government
agencies care about making
videos?

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Inform!
• Tax levies
• Elections
• Programming

5. YouTube’s mission is for YOU
to discover and shape the world
through video

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Background
• Created in 2005
• Founders Chad Hurley, Steven Chen and
Jawed Karim worked together at PayPal.
• Started as a dating site

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YouTube 100th
Anniversary

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What does YouTube offer
Government?
• Transparency
• Immediacy
• Dialogue
• Speed

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Site Traffic
• 24 hours uploaded every minute
• Search bar is #2 on the Internet. Google is first
• Average person spends 15 minutes a day on
YouTube
• More video is uploaded to YouTube in 60 days
than all 3 major US networks created in 60 years
• 2.9 billion hours in one month – equal to
325,000 years - not including embedded or
linked videos or mobile access.

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Sharing
• 400 tweets per minute contain a YouTube
video
• 150 years of video are watched every day
on Facebook alone
• Visit http://www.youtube.com/charts see
what’s trending

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How do I develop a content
strategy?

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Research your Audience
• Where are they?
• Facebook, Twitter?
• Keyword search
• What problems/issues are they concerned
with?

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Federal & State Agencies
Federal: visit the Web Content Managers Forum at
https://forum.webcontent.gov/?page=TOS_YouTube
for information on Terms of Service for YouTube.
State: Send to government@youtube.com
– Agency name
– .gov website url
– YouTube account name (username)
– Email address associated with the account
– Description of content

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How to Customize your
YouTube Channel

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Build your Channel
• Customize
• Decide on comments
• Curate first!
• Favorites
• Playlists – embed into your blog or site

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Original Content
• Set goals
• What message do you want to send?
• What results do you want?
• Call to action

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Tips for Creating Content
• Interview clients, experts on a variety of
relevant topics
• Information on public concerns
• Calls to action – stop smoking
• How-To videos
• Public meetings

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But I don’t have a Media
Department!
• Flip Cameras
• Smart phones
• Windows Live Movie Maker
• PowerPoint
• Still images
• Local Schools

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Get Found
• Engage on other platforms
• Titles
• Tag and describe
• Allow embedding
• Encourage people to subscribe

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How YouTube is Effective for
Agencies
• Research tool
• Program promotion
• Emergency or crisis communications
• As part of your Web Presence
• Two way communication with citizens

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Citizen Tube
• www.citizentube.com

22. References
• http://www.website-
monitoring.com/blog/2010/05/17/youtube-facts-and-
figures-history-statistics/
• Web Content Managers Forum for YouTube Terms of
Service https://forum.webcontent.gov/?
page=TOS_YouTube
• http://mashable.com/2011/02/19/youtube-facts/
• How to make a playlist:
http://www.google.com/support/youtube/bin/answer.py?
hl=en&answer=57792

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Questions? Connect with me!
Twitter: @suereynolds
Web: Carminemedia.com
Facebook: /carminemedia
LinkedIn: suesreynolds