What college students crave, when they crave it, and why and how they make those purchases are far from the late-night junk food binge scenario many might imagine. Survey data from college marketing agency Fluent offers insight into the college student's snack attack!

1. Capabilities Overview and Case Studies
The Snacking
Habits of
College
Millennials

2. Student
Insights
2
2013 College
Snacking Survey
8
Source: Fluent 2013 research.
College Millennials surveyed (n=1,200)

3. Student
Insights
2
When Does the
Snack Attack Hit
8
Source: Fluent 2013 research.
College Millennials surveyed (n=1,200)

4. Student
Insights
2
What Time of Year Do
Students Snack Most
8
Source: Fluent 2013 research.
College Millennials surveyed (n=1,200)

5. Student
Insights
2
What Drives
Selection
8
Source: Fluent 2013 research.
College Millennials surveyed (n=1,200)

6. Student
Insights
2
What They Choose
First
8
Source: Fluent 2013 research.
College Millennials surveyed (n=1,200)

7. Student
Insights
2
How Much Will They
Spend
8
Source: Fluent 2013 research.
College Millennials surveyed (n=1,200)

8. Student
Insights
2
How Do They Buy
8
Source: Fluent 2013 research.
College Millennials surveyed (n=1,200)

9. Student
Insights
2
We are Fluent
The Company We Keep
Specializing in “translating brands for the college world,” Fluent works with clients who want to understand and
engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. Fluent capabilities include:
campus activities and programs, market insights, digital and social media strategy and activations, and
experiential programs. www.fluentgrp.com
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