1. Promoting a successful event Sue Anstiss September 2010

2. Promote PR background & approach

3. Who we’re working for right now

6. How do we get started?

7. Have a strategy

8. 5 simple steps to communication success… Confirm objectives Establish targets Routes to market Identify the stories Deliver your activity

9. Target Audience

10. Who & where are your audience ? How can you reach them?

11. Target Media

12. Targeting print media Local press Families & youth

13. Targeting online media

14. Targeting online media & bloggers

15. Targeting broadcast media

16. Other routes to your targets

18. Targeting youth groups

19. Targeting health clubs

20. Media relations Why editorial?

22. PRESS RELEASE: <Date> TITLE P1 - 5 Ws + 1 H What, When, Why, Where, Who, How P2 - More detail about the event P3 - Quote P4 – Conclusion, call to action ~ Ends ~ Words: <Insert> Your contact details Editor’s notes

23. Practical Writing a press release

24. The options….. Photo call notice Professional shots for free + Risk nobody turning up - Professional High quality shots + Cost - DIY Free + Shots may be poor quality - Imagery

26. What makes a good photo?

36. Marketing materials

39. Affordable online imagery

40. Practical Designing a poster

41. Social Media

44. VISITING SOCIAL SITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009