La testimonianza di Gabriele Nicolini, direttore generale di Interpuls, sull'importanza del web per fare business anche nei settori di nicchia. WEF è Rigenerazione di imprese tradizionali (22 marzo 2014)

1. Cesena, 21-22-23 marzo 2014

2. Cesena, 21-22-23 marzo 2014
Profile Milk in Progress ConclusionsStrategy Solutions

3. Cesena, 21-22-23 marzo 2014
Profile Milk in Progress Strategy Solutions Conclusions

4. Cesena, 21-22-23 marzo 2014
Company Profile
Profile Milk in Progress ConclusionsStrategy Solutions

5. • Fondazione: 11 Luglio 1974 - .com dal 1997
• Certificazione ISO 9001 & 14001 - Sostenibilità
• Stabilimento: 10.000 mq coperti
• 90 Persone di cui 20% con Laurea Universitaria
• Presenza: 70 Paesi nei 5 Continenti
• Ordini: 80% Ricevuti via Web B2B – Export 90%
Company Profile
Cesena, 21-22-23 marzo 2014
Profile Milk in Progress ConclusionsStrategy Solutions

6. Cesena, 21-22-23 marzo 2014
Company Profile
•Fibra ottica
•Wi-Fi in tutto lo stabilimento –> Tracciabilità flussi
Profile Milk in Progress ConclusionsStrategy Solutions

7. • 90 Persone (40 Uomini e 50 Donne)
• Età media 37 anni
• 20% con Laurea Universitaria
Cesena, 21-22-23 marzo 2014
La Squadra
Profile Milk in Progress ConclusionsStrategy Solutions

8. Cesena, 21-22-23 marzo 2014
Company Profile
Profile Milk in Progress ConclusionsStrategy Solutions

9. MilkProduction
+23,7% =
123 mmt
over the
next 10
Years
Drivers
Population
Growth
Increasing
Income
Changing
Diet
Areas
62% Asia
Mainly in
CIS, China
& India
Milk in itself shows universal values:
It is tasty
It is good for your health
It symbolises the human life
With its white colour it is a symbol of cleanliness and hygiene
Cesena, 21-22-23 marzo 2014
Fapri outlook 2020
Profile Milk in Progress ConclusionsStrategy Solutions

10. Source: Ifcn
Cesena, 21-22-23 marzo 2014
Milk Density
Profile Milk in Progress ConclusionsStrategy Solutions

11. Cesena, 21-22-23 marzo 2014
FAO outlook 2020
Profile Milk in Progress ConclusionsStrategy Solutions

12. Source: Ifcn
Cesena, 21-22-23 marzo 2014
Profile Milk in Progress ConclusionsStrategy Solutions

13. Investment: Transforming the Business from Mechanics to Mechatronics
15
5Y - Tecnological innovation: Patents
Cesena, 21-22-23 marzo 2014
Profile Milk in Progress ConclusionsStrategy Solutions

14. 53%
47%
0
10
20
30
40
50
60
70
80
90
100
Fatturato 2013
Clienti inseriti negli ultimi 5 anni Clienti con oltre 5 anni
5Y - New Markets
Area BRIC + N11
N11: Messico, Turchia, Korea, Indonesia, Nigeria,
Egitto, Iran, Pakistan, Bangladesh, Vietnam,
Malesia
Cesena, 21-22-23 marzo 2014
Profile Milk in Progress ConclusionsStrategy Solutions

15. 1.000 Pallet pos. + 800 under construction
730 Modula locations
800 Locations in manufacturing dept
2.000 Ref. with at least 1 movement per Year
80%
20%
0
10
20
30
40
50
60
70
80
90
100
Fatturato 2013
Ordini OnLine Ordini Fax
5Y - Operational excellence: B2B
Cesena, 21-22-23 marzo 2014
Profile Milk in Progress ConclusionsStrategy Solutions

16. Cesena, 21-22-23 marzo 2014
Visitors
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17. Cesena, 21-22-23 marzo 2014
YouTube
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18. Cesena, 21-22-23 marzo 2014
Facebook
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19. 10 Languages
English
French
German
Italian
Moldovan
Portuguese
Russian
Spanish
Turkish
Uzbek
Cesena, 21-22-23 marzo 2014
Profile Milk in Progress ConclusionsStrategy Solutions

20. Design: constant research for innovative
principles and high performances at low cost
Structural mechanics: components submitted to
vacuum forces
Physics: fluid-dynamic of turbulent flows in
rarefied environment
Electronics: hardware & software
Materials: inox, plastic & thermoplastics polimers
Design: ergonomic and nice appearance
Zootechnics applied to components
Cesena, 21-22-23 marzo 2014
Skills – Mechatronics
Profile Milk in Progress ConclusionsStrategy Solutions

21. Cesena, 21-22-23 marzo 2014
Solutions
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22. -----Messaggio originale-----
Da: sammy.kenyan@gmail.com [mailto:sammy.kenyan@gmail.com]
Inviato: lunedì 16 dicembre 2013 10:26
A: sales@interpuls.com
Oggetto: INTERPULS - Contact web site
---------------
Name: sammy
Surname: githuku
Town/City: Nairobi
Country: KENYA
Phone: +254722644985
Message: I really like your milking machines and I would love to buy one as a
Christmas gift for my father. Kindly let me know if you have a distributor here in
Nairobi Kenya and how much it can cost.
thanks
Sammy
Cesena, 21-22-23 marzo 2014
Profile Milk in Progress ConclusionsStrategy Solutions
Portable Milking Machines

23. Cesena, 21-22-23 marzo 2014
Profile Milk in Progress ConclusionsStrategy Solutions
Portable Milking Machines
-----Messaggio originale-----
Da: zintunlin@gmail.com [mailto:zintunlin@gmail.com]
Inviato: martedì 18 marzo 2014 11:34
A: sales@interpuls.com
Oggetto: INTERPULS - Contact web site
---------------
Name: ZIN TUN
Surname: LIN
Company: Milky Way Farm
Address: 272 MINGYI ROAD, INSEIN TOWNSHIP,
Town/City: YANGON
Province/State: YANGON
Country: MYANMAR (Birmania)
Phone: +95 9 43050017
Message: We would like to enquiry and buy portable milking machines.
---------------

24. Profile Milk in Progress ConclusionsStrategy Solutions

25. Profile Milk in Progress ConclusionsStrategy Solutions

26. Cesena, 21-22-23 marzo 2014
Profile Milk in Progress ConclusionsStrategy Solutions
Automation

27. Internet of things
Cesena, 21-22-23 marzo 2014
Profile Milk in Progress Strategy Solutions Conclusions

28. Cesena, 21-22-23 marzo 2014
Internet of things
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29. Centralina Antenna
Cesena, 21-22-23 marzo 2014
Internet of things
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30. Cesena, 21-22-23 marzo 2014
Internet of things
Profile Milk in Progress Strategy Solutions Conclusions

31. Cesena, 21-22-23 marzo 2014
Internet of things
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32. Cesena, 21-22-23 marzo 2014
Internet of things
Profile Milk in Progress Strategy Solutions Conclusions

33. Cesena, 21-22-23 marzo 2014
Internet of things
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34. Cesena, 21-22-23 marzo 2014
Dairy Research
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35. Cesena, 21-22-23 marzo 2014
Dairy Studies
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36. Profile Milk in Progress ConclusionsStrategy Solutions

37. Helping the industry since 1974
Part of your business
Helping Local Service Dealers with
Technology:
Pulsation Powered by InterPuls
3 important factors:
Technology leadeship
Quality
Reliability
(Intel inside/Valeo)
Cesena, 21-22-23 marzo 2014
The Core
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38. Cesena, 21-22-23 marzo 2014
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World Dairy Tour

39. Cesena, 21-22-23 marzo 2014
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40. Cesena, 21-22-23 marzo 2014
Grazie per l’Attenzione!
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41. Cesena, 21-22-23 marzo 2014
OneWord
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42. SMS 335 312652Se vi dico InterPuls qual è la prima parola che vi viene in mente?
ConclusionProfile Milk in Progress SolutionsStrategy
Cesena, 21-22-23 marzo 2014
OneWord
Profile Milk in Progress ConclusionsStrategy Solutions