Presented to MBA members in March 2011. Traffic is good, but what happens when they get to your website?

1. DIGITAL MARKETING Stuart Riddle Digital Director stuart@workhouseadvertising.com.au Mob: 0402 578 570

2. THE BOTTOM LINE WA People Who Intend in the next 12 Months to Buy vacant land OR Buy an established house OR Buy a new house OR Build a new house OR Buy an established flat / apartment / unit OR Build an established flat / apartment / unit = A potential audience of 203,000(11% of the total WA population)

3. THE OLD WAY EYEBALLS BUYERS

5. THE NEW WAY Competitive alternatives Peer Reviews BUYERS EYEBALLS CONTRIBUTORS Recommendations from friends User – generated content

6. PRINCIPLES TO KEEP IN MIND Traffic is everything, and so is Relevancy. …put yourself in the shoes of the customer

10. PRINCIPLES TO KEEP IN MIND You are not (always) right. Neither is your designer. The numbers don’t lie. Results

11. PRINCIPLES TO KEEP IN MIND Different people interact differently. Browser? Questor? Blow-In? Socialite?* Don’t make me think Track your referrers and brand mentions… …and act on trends * Thanks Matt Balara

12. CONTENT ANYWHERE / ANYTIME

13. 10.25% IS SIGNIFICANT

14. BUDGETS + RESOURCING Digital media = branding + performance. It’s measurable (if you have someone to measure it). If it doesn’t work, change it or pull it offline. 30% of marketing spend. Allocateongoing resourcesto your website and SM.

15. THANK YOU Stuart Riddle Digital Director stuart@workhouseadvertising.com.au Mob: 0402 578 570