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CIPR Social Media Conference April 2011

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Stuart Bruce
Stuart Bruce

Presentation on the future of social media at the Chartered Institute of Public Relations' annual Social Media Conference.

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The future of social media Stuart Bruce, Managing Director Wolfstar Consultancy
Why me? • Public relations 1989 • Online PR mid-90s • PR blog in 2003 • Twitter 2007 • Member of CIPR Social Media Panel
Agenda • A quick history • What’s going to happen in 2012 and beyond • And what you should be doing about it
IN, OUT IN OUT “Color raised $41M in financing from Bain Capital Ventures, Sequoia Capital and Silicon Valley Bank”
Analytics • Traffic source • Key word search - AdPlanner • Bounce rate • Traffic spikes • Targeting outreach
Four screen engagement
Every company is a media company
Privacy
Privacy
Mobile apps
Casual and social games
Virtual worlds Source: Dubit
Location
Social shopping
Near Field Communications
QR codes
Web 3.0 • Web 1.0 – transactional • Web 2.0 – conversation/UGC • Web 3.0 - the semantic web
And finally…
New skill sets • Digital natives • Understand and use data and analytics • Understand human behaviour • Create content across multiple channels • Understand other business processes • Provide strategic counsel
Stuart Bruce 07852 135456 @stuartbruce www.stuartbruce.biz www.wolfstarconsultancy.com

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