Welcome to your Strutta Admin Dashboard Guide! All the tools you’ll need to stay on top of your promotion site and activity are included here.

1. 1
SWEEPSTAKES ADMIN
Dashboard Guide
SW
EEPSTAK
ES
CHAN
C
E
BAS E D PR O M
O
TION

2. 2 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Table of Contents
Overview ....................................................................................................... 3
Manage
Timeline ................................................................................................................... 4
Analytics
Activities & Trends ............................................................................................... 5
Daily History ........................................................................................................... 8
Demographics ....................................................................................................... 9
Tools
Manage Admins .................................................................................................... 10
Export Data ............................................................................................................. 1 1
Random Draw ........................................................................................................ 12
Take Offline ............................................................................................................ 13
Dashboard
Edit ............................................................................................................................ 14
Closing your Sweepstakes ................................................................................ 15

3. 3 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Welcome to your Sweepstakes Admin Dashboard.
All the tools you’ll need to stay on top of your promotion site and activity are included here.
This guide is intended to help you
understand what to expect in the
Sweepstakes Admin Dashboard.
You’ll gain access to your own Admin Dashboard
once you launch your promotion with Strutta.
Explore yours to get the most out of your
promotion.
Feel free to contact us is you have any questions!
strutta.com | facebook.com/strutta | @strutta

4. 4 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Manage > Timeline
A snapshot of your promotions activity
Recent Entries
By default you’ll see the most recent
submitted entries into your Sweepstakes.
Click VIEW ALL to jump to the Export
Data page in your Admin Dashboard.
Click Data to view the data that is
collected from your entry form.

5. 5 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Analytics > Activities & Trends
This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).
This page is broken down into 4 sections
and explained in the next two pages:
1. Promotion Activity
2. Social Activity
3. Social Trends / Top Influencers
4. Conversion Goals
Tip: Get more in-depth analytics
•Set up Google Analytics for your site. You can add
Google Analytics code directly within our builder.
Your analytics will be accessible through your
Google account.
•Check your Facebook Insights for your Page
(and for your app if you create a custom app).
•Collect contact info for participants by
customizing your entry form to capture relevant
data. The entrant data can all be downloaded as a
CSV under Tools > User Data.

6. 6 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Analytics > Activities & Trends
Promotion Activity & Social Activity
1. Promotion Activity
Visits: Distinct visits to your web site. This number does not
reflect unique visitors. It tallies one visit per user in a given
session. A user session, as per our system, expires after 10
minutes of inactivity by the user.
Entries: Entries submitted into your contest.
2. Social Activity
Find activity totals and trending arrows which indicate
increased , decreased or neutral activity each week
in comparison to the previous week. Hover over the question
mark bubble for an explanation of each option.
3. Social Trends
•The percent of extra visits due to sharing represents the
increased traffic that comes from social sharing. It is
calculated as follows:
(# of clickthroughs + # of referrals) / total # of visits
•The number of clicks per shared link is calculated as follows:
(# of clickthroughs + # of referrals) / total # of shares.

7. 7
Top Influencers
Find the 10 participants who brought in the most click throughs on shared links.
4. Conversion Tracker
The Conversion Tracker helps you better measure the ROI of your promotional campaign.
Track how effective your promotion is at driving interested visitors to specific goals on your
own web site.
You can set up as many goals as you like, specifically tailored to your needs, e.g. "browsed our
catalogue", "bought a product", "signed up for an account", etc.
Each goal comes with a unique tracking code which you can embed at a specific place on your
web site. Each time that goal is hit, you will be able to tell if and how that visitor participated in
your promotion.
Promotion Referrals: The total number of promotion visitors and participants who hit your goal.
Conversion Rate: The percentage of participants who converted on your goal is: (total # of
referrals / total # of participants)
SWEEPSTAKES ADMIN DASHBOARD GUIDE
Analytics > Activities & Trends
Social Trends & Conversion Goals
Tip
Consider offering secondary prizes to reward the most
invested and active participants. (Find contact info for your
to entrants by downloading a CSV under Tools > User Data)
Tip
You can set goals even when your promotion is
live in your Admin Dashboard > Edit > Integration
> Analytics > Conversion Goals > Add Goal.

8. 8 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Analytics > Daily History
This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).
By default you’ll see stats for one
day and one month back. You can
select to view specific dates and
export a CSV for that date range.
Visits: Distinct visit to your website.
Entries: Entries submitted into your contest.
Shares: Links shared using the built in share tools.
Clickthroughs: Clicks on a shared link.
Referrals: People who entered after clicking a
shared link.

9. 9 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Analytics > Demographics
This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).
Visits by country and by State / Province
Get an sense of where your contest participants are coming
from. Locations with less than 10% of visitors traffic are
included in other.
Sign-ups
See how many people log in with Facebook login vs new
account registration. Applicable to standalone Microsite and
iframes only. If you are running a Contest on Facebook, all
signups will be Facebook.
Gender
See the ratio of male to female participants in your Contest.
Language
Newsletter Opt-in
See at a glance whether people opt in or out of your
newsletter in your entry form.

10. 10 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Tools > Manage Admins
Add administrators to your Strutta Account. Select what level of access to share and for how long.
Shared Admin Access
The Shared Admin Access tool allows you to share your
promotion's Builder and Dashboard with your team and clients
without having to share your Strutta login information! Learn More.

11. 11 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Tools > Export Data
Select the fields you'd like to include in your CSV download.
Download User data or your site
Analytics as a CSV file.
You can download as many reports as you like while you
have access to your Admin Dashboard.

12. 12 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Tools > Random Draw
Use this tool to generate a winner at random or to run a contest within your contest!
You may randomly select any number
of winners at any time. However, this
does not remove the winner(s) from
eligibility for future random draws.
Tip
Rewarding random participants is a great way to generate
excitement among your contest community! This tool allows you to
award daily, weekly or monthly prizes throughout your campaign.

13. 13 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Tools > Take Offline
You can take your live site offline and bring it back online any time at no charge, so long as it is
within your configured timeline
If you actively take your site offline using this tool, you will
lose access to your Admin Dashboard and only have access
to your Sweepstakes Builder (editing tools).
So, save your data and take screenshots of your site before
you take your site offline.
Once your sweepstakes or contest's final round closes, we'll
keep the site live for another 2 weeks at no charge. To keep it
hosted beyond that, you can subscribe to extended hosting.

14. 14 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Dashboard > Edit
You can edit copy and design elements of your Sweepstakes even when the site is live.
Click Edit to jump from the
Dashboard to your Strutta
Builder.
Here you’ll be familiar with the layout:
all Sweepstakes Builder steps are
available for your review and edits.
Make any changes then hit Save &
Publish. Your edits will be reflected on
the live site immediately. Your
promotions activity will not be affected.

15. 15 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Closing Your Sweepstakes
When your promotion’s submission
round comes to an end, our system
will automatically generate a winner
at random. You can confirm this
winner or pick another one using the
Random Draw Tool.
Once you’ve selected a winner, we recommend
updating your promotion site’s intro image and
description to announce your winner & to let your
community know the promotion is over!

16. 16 SWEEPSTAKES ADMIN DASHBOARD GUIDE
Please feel free to contact us is you have any questions! strutta.com | facebook.com/strutta | @strutta
There You Have It!
The Strutta Sweepstakes Admin Dashboard.
Go ahead and click around to get to know yours!
For more tips, sure to check out:
MARKETING for SOCIAL MEDIA PROMOTIONS
PART ONE
Planning Tips and Best
Practices Guide