4. “People love the spark of curiosity, the thrill of the unknown.” Great stories Past, present, and future Taps into dreams Myths and icons Inspiration Disney World – “the greatest place on earth” Mystery
5. “Senses speak to the mind in the language of emotions” Sound Sight Taste Touch Scent Sensuality
8. “I have travelled the world, lived in Europe, have lived in Pakistan, as well as travelled extensivelyin India and other parts and it makes me happy to know that Aveda cares about our earth” <source:lovemarks.com> Aveda
9. “It makes driving a joy. It makes me smile when I spot it in the parking lot. It has toggle switches. It makes me feel it was designed with me and only me in mind” <source:lovemarks.com> MINI
11. Mandarina Duck “Our products respect the people who buy them In the sense that they’re functional and fresh, They are worth the price, and they have a style That isn’t imposing.” –Brand Manager Start with respect
12. Ben & Jerry’s “We don’t need everyone to like us, Just some people to love us-passionately.” –CEO Walt Freese Get close to consumers
14. Camper “Being from the Mediterranean is the source of our authenticity. The rural atmosphere, history, Culture, and landscape all influence Camper’s Aesthetic and values.” –Founder Lorenzo Fluxa Transform with mystery
15. Aveda “I am not interested in competing I’m interested in making a contribution. If someone else is doing organic, I consider them a colleague” –Horst Rechelbacher Transform with sensuality
16. TIFFANY & Co. “The Tiffany’s customer feels proprietorial And often calls the company ‘my Tiffany’s. To many, it was the Tiffany’s of their parents, grandparents, and great grandparents” –John Loring Transform with intimacy
17. KIEL’S “One of the purposes of our existence is To improve the quality of the community in Some way and to share our passion” –Philip Clough Create a lovemarks community
18. Source: Lovemark Effect by Kevin Roberts, www.lovemark.com www.aveda.com www.camper.com www.mini.com designplanner.wordpress.com
