When you need some help understanding or doing social media, here are some types of experts you can turn to.

1. 5 TYPES OF
SOCIAL MEDIA
ADVISORS

2. We need
some help
The advice
with social
you get will
media!
depend on
who you
ask…

3. TYPE: GURU
The Motto:

4. PROS: GURU
Puts on an
amazing Love the energy!
show! Who needs
caffeine?
Up-to-date with
latest tactics

5. CONS: GURU
Probably does not
understand our “Proven
business strategies” can be
just unproven
gimmicks
Solutions may
not be practically
applied

6. BEST USE: GURU
Use when you need a
crash course in
knowing what’s
“possibly possible”
with social media!

7. The Motto:

8. PROS: SOCIAL CELEB
Creative! Relentless!
Inspirational!

9. CONS: SOCIAL CELEB
Hard to replicate the “it”
they possess
Is their approach
sustainable in
our business?

10. BEST USE: SOCIAL CELEB
When you need to be
reminded about the
magic that can happen
with social media.

11. THE CONS?
The Motto:

12. PROS: TECH INSIDER
Know about
trends Fact-rich
“techspertise”
Potentially a
powerful or
insightful partner

13. CONS: TECH INSIDER
Can have a
tendency to
Case studies often
“overpromise”
superficial
Tendency to use jargon
Solutions in search
of problems

14. BEST USE: TECH INSIDER
Use when you want
to “get out in front”
of the curve…

15. TYPE: MANAGEMENT CONSULTANT
The Motto:

16. PROS: CONSULTANT
Wow. An adult
in the room! Has C-Suite
“cred”
Helps organization
align social media with
big corporate
objectives.

17. CONS: CONSULTANT
Not sure if he even
tweets!
The hourly rate!
Can be too easily dismissive of
perceived “flakiness” of social
media metrics and value

18. BEST USE: CONSULTANT
Use when your
organization is ready to
move from a piecemeal
approach with social
media to something that
is more integrated
throughout.

19. TYPE: AGENCY GUY
The Motto:

20. PROS: AGENCY GUY
Understand
Track records. media AND
content
Impressive
portfolios.

21. CONS: AGENCY GUY
Ironically, “big
agencies” may Way more tuned to
not really “get” the benefits of
social media social media than
the costs
Can not always mesh metrics
they are familiar with to
metrics C-suite holds dearest

22. BEST USE: AGENCY GUY
Use when you need
to integrate social
media within larger
marketing mix.

23. WE HOPE THAT HELPED “A BIT”!
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