1. The Five Biggest Mistakes Public Companies Make in IR- and How to Fix Them Presented by: Marcus New, President

2. Who Is Stockhouse? #1 Financial User Community in Canada One of North America’s largest small cap investor communities North America’s largest natural resource site 730,000+ Unique Users, 4+ million user sessions and 40+ million page views per month

4. Written for Investor Relations Magazine

5. Interviewed on Fox Business, CNBC, ROBtv and more than 40 other media appearances

7. Question? With more than 12,000 smaller capitalized companies in North America and 2300 natural resource companies in Canada, what are you doing to get noticed and stand out?

8. The Whole Story 6

9. Mistake #1 Failure to plan 7

10. Mistake #1 – Failure to plan Consequences Wasted resources Lack of direction and focus Inability to attract financing Poor share price 8

11. Mistake #1 – Failure to plan Solution 9 What If Scenarios??

12. Mistake #2 Failure to form a strong message 10

13. Mistake #2 – Failure to form a strong message Consequences Investors don’t get your story Mixed message – different people say different things Market is confused with your value proposition Don’t stand out from other companies 11

14. Mistake #2 – Failure to form a strong message 12 Solutions Spend the time to get it right Find out why people like your company Make sure it’s well written

15. Mistake #2 – Failure to form a strong message 13 Instead of Experienced Management Team - Former CEO of Inco Chairman of board - Mr. Z’s last company sold for $450 MM Instead of Large Land Package - Land package half the size of Switzerland Instead of Low Cost Exploration - $1 million dollars of exploration in Argentina is equivalent to $10 million in Athabasca

16. Mistake #3 Failing to target your audience 14

17. Mistake #3 – Failing to target your audience Consequences Ineffective results Complete waste of money Wasting your time 15

18. Mistake #3 – Failing to target your audience 16 Solutions Know who can buy your stock – retail / brokers / buy side / sell side Identify & target risk orientated market participants Ability to trade stocks on the Canadian exchanges

19. Mistake #3 – Failing to target your audience Watch Out For Phony Traffic - www.alexa.com 17

20. Mistake #4 Random acts of marketing 18

21. Mistake #4 – Random acts of marketing Consequences A lot of people see you only once The investment community is smart – No one buys after seeing you once You must tell your story 4-6 times Waste of resources – time and money Poor results 19

22. Mistake #4 – Random acts of marketing 20 Solutions Consolidate your resources around a couple of mediums only Focus marketing around moments of highest potential impact Manage your database with a professional strategy Contact strategy to reach investor 4 – 6 times

23. Mistake #5 Failure to measure your marketing 21

24. Mistake #5 – Failure to measure your marketing Consequences Poor selection of vendors Lack of understanding results Wasting money Can’t reinvest in success 22

25. Mistake #5 – Failure to measure your marketing 23 Solutions Only deal with vendors who can provide results/metrics Have realistic expectations

26. The Five Biggest Mistakes Public Companies Make - and How to Fix Them Failure to plan Failure to form a strong message Failure to target your audience Random acts of marketing Failure to measure your marketing 24

27. Everything Counts Table stakes – you are being judged against your best competitors Investors are intelligent, quality information is available 24/7/365 Small details can make a big difference 25

28. How Stockhouse can help you 26 Prepare (Mistake #1 & 2) Measure (Mistake #5) Target(Mistake #3) Viral(Mistake #4) Execute (Mistake #4) Momentum (Mistake #4)

30. Professional copy written summary

31. Develop multi message advertising units

32. Shoot, edit and produce 2 minute interview

33. Q&A interview

34. Project planning

37. Use specialized marketing strategies for lead generation29

38. Investors Need To See You 6 Times

40. On day of news use SH Road Block – deliver up to 2.5 million ads in one dayEngage Shareholders with Viral Strategy 31

41. Bullboard Road Block – Tell Everyone

42. Stockhouse Has Viral Members Who Tell Others Connecting with Stockhouse Members is unlike any other audience. Members are highly influential and can become viral ambassadors for companies.

43. 6. Measure 34 Attract New Investors Advertising (ROS) 601,270 ads delivered to investors 240 investors clicked through to your site Ticker Targeted Advertising 185,427 ads delivered to investors 137 investors clicked through to your site Road Block 2,057,551 ads delivered to investors 436 investors clicked through to your site SH News Blast 3 Press Releases were blasted out 97,691 emails were sent to investors 18 investors clicked through for more information 6 leads generated Engage New Community Company Showcase 7,754 investors viewed Company Showcase page since launch 23 investors clicked on the Featured Company Button Video Profile 3,118 investors watched Video Profile Social Media 175 investors clicked Social Media Bullboard Link Build The Database IMP / InvestorMarketPlace 480 investors visited InvestorMarketPlace profile since launch 83 leads generated SH Alerts 1 Alert was deployed 47,171 emails sent to investors 120 investors clicked through for more information 120 leads generated

44. Stockhouse Delivers Results Stockhouse is the largest Smallcap and Natural Resource community in Canada A Stockhouse Campaign researches and builds your strongest story and key messages Only Stockhouse can target specific shareholder bases Only Stockhouse measures and provides action plans and management reports Only Stockhouse is accountable for your IR $$

45. Find Out How Stockhouse Can Help You Email us at sales@stockhouse.com Phone us at 1.877.578.4349 Visit us at www.stockhouse.com – About Stockhouse