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Marketing Strategies for Health and Human Services Organizations The Foundation Center — San Francisco April 14, 2010 © 2010 small | simple marketing. All Rights Reserved.
What is marketing for human services agencies?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
How can I market my organization? ,[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
What is a strategic marketing plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Basic components of  a strategic marketing plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Who are we? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Where are we now? ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Where do we want to be? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
What do we want to say? ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
What do we want to say?  Message Architecture  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Message Architecture © 2010 small | simple marketing. All Rights Reserved.
Who are we talking to? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Who are we talking to? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
How do we reach them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Different audiences, different approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Don’t reinvent the wheel ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Don’t try to do everything  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Your options © 2010 small | simple marketing. All Rights Reserved.
Earned media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Direct mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Television advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Radio advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Print advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Transit advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Billboards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Community sponsorships/fairs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Your website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Social media — Twitter, Facebook,  YouTube, Blogs, Flickr, etc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
What is framing? ,[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Framing — example ,[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
CDC: Group X ,[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
CDC: Group Y ,[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Framing: 600 lives at stake ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Framing: 600 lives at stake ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
Use framing to get your message out ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 small | simple marketing. All Rights Reserved.
[object Object],[object Object],[object Object],[object Object],Use framing to get your message out © 2010 small | simple marketing. All Rights Reserved.
[object Object],[object Object],[object Object],[object Object],What is social media? © 2010 small | simple marketing. All Rights Reserved.
How prevalent is social media? © 2010 small | simple marketing. All Rights Reserved.
How prevalent is social media? © 2010 small | simple marketing. All Rights Reserved.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social media © 2010 small | simple marketing. All Rights Reserved.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social media © 2010 small | simple marketing. All Rights Reserved.
Some useful social media sites © 2010 small | simple marketing. All Rights Reserved.

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Foundation center presentation 2010

  • 1. Marketing Strategies for Health and Human Services Organizations The Foundation Center — San Francisco April 14, 2010 © 2010 small | simple marketing. All Rights Reserved.
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  • 11. Message Architecture © 2010 small | simple marketing. All Rights Reserved.
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  • 18. Your options © 2010 small | simple marketing. All Rights Reserved.
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  • 39. How prevalent is social media? © 2010 small | simple marketing. All Rights Reserved.
  • 40. How prevalent is social media? © 2010 small | simple marketing. All Rights Reserved.
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  • 43. Some useful social media sites © 2010 small | simple marketing. All Rights Reserved.