The document discusses how to build the perfect brand experience through seven steps: 1) Look the part, 2) Sweat the small stuff, 3) Have something to say, 4) Find the value, 5) Do something good, 6) Deliver consistency, and 7) Have passion, focus and patience. It emphasizes the importance of innovating, listening to consumers, trusting your instincts, making experiences long-term, and keeping things as simple as possible.

2. “The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.” - Dee Hock

3. STORE VISITS TRADE INSIGHTS TREND REPORT MARKET INTELLIGENCE INNOVATION VISUAL AUDIT CAMPAIGN AUDIT IMPLEMENTATION MEASUREMENT INTERNATIONAL TRENDS CONSUMER TRENDS SHOPPER TRENDS LOCAL EXECUTIONS DESIGN NEW STUFF STIMULATE THINKING BEYOND CATEGORY BEYOND PARAMETERS BLUE SKY IDEA GENERATION CROSS CATEGORY CAMPAIGN TRACKING COMPETITOR ACTIVITY BESPOKE RESEARCH PROJECTS BRAND ACTIVATION RETAILER FOCUS

4. LOOK THE PART, LIVE THE PART

5. YOU ARE BORING! Sorry, someone had to say it. Your products are predictable. Your insights are recycled. You don't bring surprise with you when you enter a room. That's why people are ignoring you. Which used to be fine, because you could just buy attention for your brand or your company. But that half-price sale on attention is now over. The only path left is to lean out of the edge and become interesting, noteworthy and yes, remarkable. SETH GODIN’S BLOG

6. BUILDING THE PERFECT BRAND EXPERIENCE

7. LOOK THE PART SWEAT THE small STUFF HAVE SOMETHING TO SAY.. FIND THE VALUE DO SOMETHING GOOD DELIVER CONSISTENCY PASSION, FOCUS AND PATIENCE

8. 1. LOOK THE PART

9. 2. SWEAT THE SMALL STUFF

10. 3. HAVE SOMETHING TO SAY….

11. 4. FIND THE VALUE

12. 5. DO SOMETHING GOOD

13. 6. DELIVER CONSISTENCY “3 headed frankenstein monster of coolness”NY TIMES

14. 7. PASSION, FOCUS AND PATIENCELISTEN TO YOUR CONSUMERSINNOVATETRUST YOUR GUTMAKE THE EXPERIENCE LONG TERMAS SIMPLE AS POSSIBLE

15. LOOK THE PART, LIVE THE PART