Executive summary of key take-aways from 2015 SXSW Interactive for March 2015 CMO Club Innovation & Inspiration Summit in NYC.

1. SXSX Interactive … So What … So Delicious
@StevenCook 404.606.8284 Steven@StevenCook.me www.FortuneCMO.co www.cmo.com/search.html?q=Steven%20Cook #CMOClubSummit

3. Biggest SXSW take-aways
March 13-17, 2015 … 800+ sessions across Austin … Film during - then Music
Official tracks in SXSW Interactive
Art, Science & Inspiration
Branding & Marketing
Content & Distribution
Design & Development
Entertainment & Immersion
Fashion & Wearable Tech
Food & Experiential Dining
Gaming
Global Impact & Policy
Health & MedTech
Intelligent Future
Social & Privacy
Social Good
Sports
Startup Village & Business
SXSW Accelerator
Talent Job Fair
Trade Show
Work & Career
+ ‘Unofficial SXSW’
has 100’s more events throughout Austin

4. - Convergence of industries … big brands & startups … brand start-up & scale-out opportunity
- Connected humans - from 1.2 billion in 2010 … forecasted to reach 5 billion by 2020 … on
multiple screens
- ‘Internet of Things’ is rapidly morphing into the ‘Internet of Me’ … health wearables - apple watch
- The scarcest resource is your customer’s attention – whether your brand is B2C , B2B, B2G, A2Z
- Mindset & culture over skillset
- 7 P’s: Purpose + People + Problem + Product + Process + Passion + Personalization
- Speed & agility are critical
- Fewer powerpoints … more prototypes
- Integrated, consistent & continuous customer brand experience at every online-offline touch-point
- Use a combination of art + science
- we live in a visual world … pictures & film communicate emotions better than words alone
- just because you can’t measure it doesn’t mean it is not important
- Change your view to where the future is going - the future is here now & coming at us faster than
ever. Don’t look back to the past for insight - it doesn’t exist. There is no playbook for the future.
- Mobile is the glue that will increase the velocity of what your business can achieve. Will force you
to engage in & meet consumer expectations & create linked experiences at every touch point.
- The CMO, CIO & CPO … & rest of C-suite & their teams … need to align for their organizations
- The CMO needs to be at the center of digital transformation

6. The Cojones Awards … 33% of the winners are CMO Club members.
www.cmo.com/articles/2015/3/23/five-top-execs-awarded-for-their-marketing-cojones.html

7. Surprises @SXSW & why
- GE’s global company-wide ‘Industrial Internet’ narrative expressed via unexpected metaphor.
- One-of-a-kind BBQ Super Smoker - 7 Industrial Internet sensors to inform & improve performance.
- GE told their brand story with a relevant & engaging story for SXSW audience.

8. So impressed with GE’s SXSW work … writing a full CMO.com story on their backstory this week.
Will send story to Sandra Zoratti for the CMO Solutions Clubhouse.

9. CMO Club members @SWSW
Shout out …the CMO Clubhouse was awesome because:
1. delicious food
2. interesting people
3. insightful content
Show of hands - who has been to SXSW at some point? Put it on your list.
CMO Club members who I saw:
John Costello
Dan Mahoney
Tamara McCleary
Alex Romanovich
Dave Scott

10. “It’s impossible to get what you want without hard work. Go after the opportunities.”
Michael Keaton

11. - My call-to-action to you & the digital marketing community. Inform, integrate & inspire your
teams to make the impossible possible. Increase customer engagement, create and deliver
incredible personalized experiences for your customers, and do so consistently and continuously
at every customer touch point online & offline.
- The biggest risk … is not taking risk.
- Make the impossible … possible.

12. drone