The document provides information about the Western Lake District region of England, highlighting key attractions and activities. It promotes the area as offering unspoiled natural beauty including rugged fells, coastline, and tranquil lakes, as well as opportunities for outdoor adventures like hiking, cycling, water sports, and more. Specific sites highlighted include Wast Water, Wasdale, the coast along Solway Firth, and climbing England's highest mountain Scafell Pike. The overall message is that the Western Lake District presents discovery of undiscovered places and inspiring landscapes for adventure.

1. Steve Connor

2. communications for a sustainable future
ABOUT US
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Design
Strategy
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Film
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Born in the Ukraine, currently in the Northern Qtr
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3. this week we are mostly...

6. Secondary school
Local centre
Rampton Drift
Longstanton
Town centre
Primary schools
Development areas
Movement network of primary and
secondary streets
Linear park / water park
Sports hub
Town centre & local centres
Secondary school site
Primary school sites
Sports hubs
Existing settlements
Primary street
Green infrastructure exsiting and
proposed key vegetation, greenways,
Secondary school
green buffer & linear park
Wildlife habitat corridor
Strategic footpath/cycle links to
Rampton Drift
neighbourhoods
Greenways
Local centre
Attenuation ponds
barracks area
Pill boxes
Primary schools
YOUR LOC AL
COMMUNIT Y
Longstanton
Potentially retained buildings in old
Listed pillboxes
Town centre
Sports hub
Employment areas
Linear park / water park
Secondary school
Rampton Drift
Longstanton
Cambridgeshire Guided Busway
Primary street
Town centre
Linear park / water park
A NEW PL ACE
TO CALL HOME
Links to A14
Greenways
Primary street
Greenways
Green buffer
Pill boxes
Pill boxes
Employment areas
Employment areas
Cambridgeshire Guided Busway
Links to A14
Green buffer
VIEWING
R E CO M M E N D E D
Oakington
Cambridgeshire Guided Busway
Links to A14
Oakington
Green buffer
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500m
Oakin

8. Focus today:
behavioural change
place identity
corporate sustainability
valuing nature
tourism
culture and the arts

9. a bit of theory

10. Is evil something you are? Or
is it something you do?
American Psycho

11. vs.
From Richard Wurhman’s Information Anxiety

12. What did you just
?

13. 1
51
102
Sustainability
Cheap Flights
Porn

15. would love to
i will if you will
not on your nelly

16. 10|65|25

17. getting it right

18. The weirder you're
going to behave, the
more normal you
should look.
P.J. O’Rourke

19. PRECONTEMPLATION
People are not intending to take action in the
foreseeable future.
CONTEMPLATION
People are intending to change in the next 6
months.
PREPARATION
People have made specific overt modifications
in their life styles.
ACTION
People are intending to take action in the
immediate future.
MAINTENANCE
People are working to prevent relapse.
TERMINATION
Individuals are sure they will not return to
their old unhealthy habit as a way of coping.

20. !
Awareness / Buy-in
Let’s tell the world!
Okay, I’m on board!
So what’s the deal?
Hmmm... interesting
Campaign duration

21. effectiveness
1 to 1
Telephone
Presentation
Email
Event
Direct mail
Printed material
Newspaper
TV / radio
Advert
Website
reach

22. CLEAR CALL TO
ACTION
AUDIENCE
IDENTIFIED

23. Recycle, or we kill the kittens.

24. SMILE PLEASE

25. internal=external
(good behaviour can bolster your brand)

26. our practice

36. Superfluous
information
Impenetrable chart
Clumsy call to
action

37. A dismal display
‣
Live energy displays are in their
infancy.
‣
Display screens are creatively
rudimentary: graphs, charts,
statistics and garish colours
tend to dominate.
‣
They are unlikely to appeal to
its busy staff and student
populations who will need to
obtain information at-a-glance,
in foyers whilst waiting for the
lift.

39. 00
Today’s hourly
energy use results.
20
24 hour clock
Green is good, we’ve
kept within our limit.
Red is bad, it means
we’ve used too much.
Building open
18
20.38
06
12
Lecture block times
Daily energy limit

40. Between 7-8pm
we were 20% under
our energy limit.
Nice one energy savers!
Here’s a kitten...
Nice one
enery savers!
Massive
energy fail

42. global exemplars
of great campaigns

50. making place identities

52. A stroll to a lighthouse, ice cream by the sea....
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euismod. Morbi fermentum nibh id lorem. Nunc eu sem eleifend lorem vulputate ultricies.
Quisque ante turpis, pretium nec, lacinia quis, rutrum vulputate, nunc. Nullam porta enim
laoreet lacus. Suspendisse ac erat. Suspendisse ut odio id massa convallis consectetuer. Suspen
isse potenti. Sed id enim.
Maecenas venenatis nibh eu leo. Nam risus. Phasellus semper nisi eu quam. Aliquam erat
volutpat. Integer turpis justo, mattis id, accumsan nec, porttitor bibendum, leo. Integer pretium
elit ac nunc. Vivamus eu sem et velit blandit aliquam. Proin sem magna, pellentesque sollicitudin, rhoncus eu, placerat quis, ipsum. Sed scelerisque nulla non massa. Vestibulum volutpat
magna vitae sapien. Maecenas venenatis nibh eu leo. Nam risus. Phasellus semper nisi eu quam.
Aliquam erat volutpat. Integer turpis justo, mattis id, accumsan nec, porttitor bibendum, leo.
Integer pretium elit ac nunc. Vivamus eu sem et velit blandit aliquam.
www.wirralpeninsula.co.uk

53. search
The unspoilt charm of Wirral Peninsula
Storybook introductory paragraph here.
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mattis vestibulum, urna diam porttitor
urna, sit amet auctor sapien nunc vitae
lectus. Phasellus nibh augue, mollis in,
faucibus eget, semper at, turpis. Aenean
elit lectus, commodo quis, dapibus molestie, pellentesque a, purus. Mauris laoreet
cursus felis. Cras hendrerit nisi et ante.
Nam lacinia.
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adipiscing elit. Maecenas feugiat est at
quam. Praesent mi. Proin et augue a elit
ultrices aliquam. Sed feugiat, ligula et
mattis vestibulum, urna diam porttitor
urna, sit amet auctor sapien nunc vitae
lectus. Phasellus nibh augue, mollis in,
faucibus eget, semper at, turpis.
A stroll to a lighthouse, ice cream by the sea....
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas ac eros quis urna volutpat
euismod. Morbi fermentum nibh id lorem. Nunc eu sem eleifend lorem vulputate ultricies.
Quisque ante turpis, pretium nec, lacinia quis, rutrum vulputate, nunc. Nullam porta enim
laoreet lacus. Suspendisse ac erat. Suspendisse ut odio id massa convallis consectetuer. Suspen
isse potenti. Sed id enim.
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volutpat. Integer turpis justo, mattis id, accumsan nec, porttitor bibendum, leo. Integer pretium
elit ac nunc. Vivamus eu sem et velit blandit aliquam. Proin sem magna, pellentesque sollicitudin, rhoncus eu, placerat quis, ipsum. Sed scelerisque nulla non massa. Vestibulum volutpat
magna vitae sapien. Maecenas venenatis nibh eu leo. Nam risus. Phasellus semper nisi eu quam.
Aliquam erat volutpat. Integer turpis justo, mattis id, accumsan nec, porttitor bibendum, leo.
Integer pretium elit ac nunc. Vivamus eu sem et velit blandit aliquam.
search
The Grange
www.wirralpeninsula.co.uk
back to restaurant listing
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tempus. Curabitur est diam, vestibulum blandit, dignissim nec, aliquam nec, tellus.
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faucibus ultrices quam. Morbi ligula elit, auctor et, pellentesque id, viverra ornare, elit.
Aliquam ultrices, nibh quis luctus elementum, nisl lorem feugiat libero, non commodo
libero dui ac nibh.
back to restaurant listings
Every day for lunch from 12 noon to 3pm, and every evening for dinner 7pm to 11.30pm
Afternoon tea and light snacks served all year round between 3pm and 5pm.
Set lunch 2 courses £12.50, 3 courses £14.50; set dinner 2 courses £14.50,
3 courses £19.50; A la carte starters from £6, main courses from £12.50
Acacia Avenue, Bebbington, CH42 2JU
telephone 0797 628 2120 email bookings@thegrange.co.uk
www.thegrange.co.uk
click on the thiumbnails to view
home
help
site map
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<< this one is times new roman
A stroll to a lighthouse, ice cream by the sea....
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas ac eros quis urna volutpat
euismod. Morbi fermentum nibh id lorem. Nunc eu sem eleifend lorem vulputate ultricies.
Quisque ante turpis, pretium nec, lacinia quis, rutrum vulputate, nunc. Nullam porta enim
laoreet lacus. Suspendisse ac erat. Suspendisse ut odio id massa convallis consectetuer. Suspen
isse potenti. Sed id enim.
Maecenas venenatis nibh eu leo. Nam risus. Phasellus semper nisi eu quam. Aliquam erat
volutpat. Integer turpis justo, mattis id, accumsan nec, porttitor bibendum, leo. Integer pretium
elit ac nunc. Vivamus eu sem et velit blandit aliquam. Proin sem magna, pellentesque sollicitudin, rhoncus eu, placerat quis, ipsum. Sed scelerisque nulla non massa. Vestibulum volutpat
magna vitae sapien. Maecenas venenatis nibh eu leo. Nam risus. Phasellus semper nisi eu quam.
Aliquam erat volutpat. Integer turpis justo, mattis id, accumsan nec, porttitor bibendum, leo.
Integer pretium elit ac nunc. Vivamus eu sem et velit blandit aliquam.
www.wirralpeninsula.co.uk

56. Client:
Discover your
new favourite place...
Regeneration Pennine
Lancashire

58. Western Lake District
The area
Western Lake District
The other side of the Lakes
View our interactive map at:
www.western-lakedistrict.co.uk/map
Adventure
Coastal
1
2
3
The great outdoors
www.western-lakedistrict.co.uk
Don’t miss
4
5
6
Silloth on Solway
Allonby
Solway Area of Outstanding Natural Beauty
Maryport Maritime Museum
Lake District Coast Aquarium – Maryport
Maryport Marina
St Bees Beach & RSPB Reserve
Silecroft
Haverigg (near Millom)
Wasdale awaits
The real beauty of the Western Lake District lies in the undiscovered
places – the rugged fells, the natural allure of the coast and
the tranquil lakes brimming over with such beauty that, once
discovered, you might want to keep to yourself!
1
2
3
4
5
6
7
The valleys are truly inspiring. Eskdale, Ennerdale, Borrowdale
– the lowland landscapes are peppered with farms, forests, villages
and streams. Whether you’re on a gentle short stroll or a more
ambitious hike, the Western Lake District makes for the perfect
adventure, safe in the knowledge that there’s a warm welcome
at one of the pubs, inns or hotels on your return.
Wast Water
Cumbrian
Heavy Horses
Ghyll scrambling
Kite surfing
Derwentwater
Drigg Beach
Whitehaven Marina
And if you’re looking for adrenaline filled escapades, you’ll
be spoilt for choice in the Western Lake District. Kite surfing,
rock climbing, ghyll scrambling, mountain biking – if getting the
adrenaline pumping is your thing, then this is the place for you.
3
2
4
CoastalHeritage
adventures
As the deepest lake in England and
voted Britain’s Favourite View, Wast Water
already has outstanding credentials;
but the views across the whole of the
Wasdale Valley are breathtaking. Dramatic
mountains rise like a huge amphitheatre
from the shores of Wast Water, creating
the backdrop for your next adventure.
You can take to the water in a canoe,
kayak or rowing boat. For landlubbers
there is climbing, walking, biking, abseiling,
horse riding – whatever you choose to do,
Wasdale is an amazing location.
If you’re heading to the coast for the
21 and birdwatching opportunities,
wildlife UNESCO World Heritage Site, Allonby
22 Crosscanonby Salt even
planning a coastal walk orPans taking to
the 23 Senhouse Roman Museum Lake
sea on a boat trip, the Western
24 can offer all kinds – shoreline
District Wordsworth House ofCockermouth
25 Workington Hall
adventures. Our expansive beaches are
the 26 Johnplace to take the Friars Crag
perfect Ruskin Memorial sea air and
– Derwentwater (near to set off
truly relax. It’s also the place Keswick) on
27 The Rum Story – Whitehaven
your Coast to Coast walk or C2C cycling
The Beacon Museum endurance
adventures – a challenge of – Whitehaven
Whitehaven the most
that take in some ofHarbour beautiful
28 in the British Isles. One place that
sceneryWatendlath (near Derwentwater)
29 Egremont Castle
should be on everyone’s itinerary is the
30 Firth – it’s Roman see why it is
Solway Hard Knott easy toFort – Eskdale has
31 Ravenglass Roman Bath House
been designated an Area of Outstanding
Natural Muncaster Castle
Beauty.
Ravenglass and Eskdale Railway
Scafell Pike
Whether you’re tackling Scafell Pike on
its own or as the middle leg of the ‘Three
Peaks Challenge’ (sandwiched between
Ben Nevis in Scotland and Snowdon in
Wales), the sheer achievement of scaling
England’s highest mountain is something
you will never forget. There are a number
of ascents to choose from but no matter
which route you take, each affords
spectacular views of Wasdale, Eskdale
and even across to Wales on a clear day.
7
13
14
15
16
17
18
19
20
Hadrian’s Wall Path – Bowness on Solway
Hadrian’s Wall Cycleway – Bowness on Solway
RSPB Campfield Marsh Reserve
– Bowness on Solway
Bassenthwaite Lake
Bassenthwaite Osprey Project
Whinlatter Forest Go Ape!
Derwentwater SSSI
Keswick Launch on Derwentwater
Loweswater
Crummock Water (near Loweswater)
Ennerdale Water
Longlands Lake (Egremont)
Scafell Pike
Wast Water
Duddon Valley ‘Three Jewels of Lakeland’ Walks
Hodbarrow RSPB Reserve (near Millom)
32
33
34
35
36
Maryport: 01900 811 450
Cockermouth: 01900 822 634
Keswick: 01768 772 645
Whitehaven: 01946 598 914
Egremont: 01946 820 693
8
9
10
11
12
If you’re looking for natural beauty and
rural charm, a place to escape the crowds
and find real countryside adventures, visit the
Western Lake District. It’s a special place,
where Wordsworth lived and Wainwright walked,
a place where secluded beaches and unspoilt
countryside go hand in hand with a rich Roman
and maritime heritage.
If you love the Lake District, the Western Lake District is home to many
of the assets that make this area truly special – both Scafell, England’s
highest mountain and Wast Water, the deepest lake, are here.
Tourist Information Centres
Unique to the Western Lake District is its stunning coastline. It’s
perfect for shoreline adventures, taking to the sea and coastal walks.
The Coast to Coast Walk, which takes in some of Northern England’s
most spectacular scenery, starts right here on our coast. A large stretch
of the coast is a designated Area of Outstanding Natural Beauty –
the birds, wildlife and coastal environment make up a distinctive and
precious landscape. The Solway Firth is truly beautiful and watching
the glorious sunsets over the Irish Sea is something you’ll never forget.
Brilliant Bassenthwaite
Technically the only ‘lake’ in the
Lake District, Bassenthwaite is suitably
impressive. And with no settlements on
its shores, Bassenthwaite is the epitome
of ‘getting away from it all’. Seek out
Blackstock Point and you’ll be rewarded
with incredible views. Honestly, we
challenge you not to be impressed.
Uncovering the heritage of the Western Lake District will take you
on a fascinating journey back in time – ancient castles, Iron Age
forts, historic harbours and even tales of smugglers and slaves are
an important part of what makes this area what it is. And with so
many towns and villages scattered along the coast and across the
countryside, you’re sure to find the perfect place to sample the local
food and drink, explore the wealth of independent shops or use as a
base for a longer stay.
Tempted? Read on to find out more about the Western Lake District
and create your perfect break…
1
5
www.golakes.co.uk/adventure
Download or order FREE walking and cycling
guides, to discover fantastic new routes and
places in the Western Lake District.
6
7
Leave the crowds behind to enjoy the beautiful
coastlines, stunning scenery and peaceful fell
tops of the other side of the Lake District.
Cover image:
Skelgill Bank, Catbells
towards Bassenthwaite
Image left:
Sunset at Drigg Beach
www.western-lakedistrict.co.uk

60. Partners Sitemap T+Cs Privacy Policy Organisational info
Media Jobs Contact us
Project: Brockholes
Client: Lancashire Wildlife Trust
Funders and Partners
History
The mild spring brought a flurry of colour to Brockholes this weekend, as the apple trees in and around the visitor centre burst into
bloom. There’s still time to visit during apple season, and our team
were there to photograph them in their glory.
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imperdiet dictum aliquam. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Phasellus mattis risus ut nunc rhoncus hendrerit. Donec porta consequat dolor, sed vehicula ipsum accumsan ut. Donec fringilla lacus
dictum arcu facilisis ut bibendum odio varius. Integer et justo in ante
vulputate iaculis vitae pellentesque diam. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Aliquam in erat diam, sed dictum
quam. Mauris porttitor egestas blandit. Ut dignissim rutrum iaculis.
Maecenas id nisl eu neque tempor aliquet. Fusce hendrerit, nisi
eget mattis varius, turpis dui pulvinar libero, bibendum porttitor
massa est at tellus.
Sed feugiat mi vitae nulla gravida non ullamcorper eros egestas.
Cras suscipit vehicula imperdiet. Nam et libero sit amet ligula
congue interdum vel ut lacus. Pellentesque a mauris elit, id aliquam
orci. Maecenas aliquet mattis dignissim. Morbi at tellus vitae nisi
molestie pulvinar nec a eros. Quisque dictum tempus est vitae
vestibulum. Ut condimentum posuere vulputate. Nunc mollis convallis augue ut bibendum. Mauris libero ipsum, gravida non suscipit ut,
fermentum eget lacus. Vivamus mi odio, rutrum vehicula porttitor id,
dictum non mauris. Fusce sollicitudin, massa id molestie ullamcorper, sem magna tempor felis, at volutpat quam lectus a erat. Mauris
ipsum ligula, bibendum in pulvinar ac, placerat id ipsum. Phasellus
sollicitudin tincidunt nisl vel mollis. Aliquam a tellus leo. Mauris
adipiscing faucibus consequat. Duis ut tortor odio, et scelerisque.
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61. Client: UNESCO
Client: UNESCO
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62. Client: Hebden Bridge Town Hall
Brand identity
Community
Arts
Workspace
Workspace
Functions
Update
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Learning
Workspace
Functions
Update

63. PLACE
PEOPLE
PULSE
PRESENCE
PRE-REQUISITES
POTENTIAL

64. YOUR BRAND IS
WHAT YOU’RE
KNOWN FOR

65. “BOREDOM IS
ALWAYS COUNTER
REVOLUTIONARY.
ALWAYS.”
Guy de Bord

66. Steve Connor