44. Vancouver Film School has been preparing students for their
dream careers in the entertainment industry for over 20 years.
Graduates from our world-renowned one-year programs have
gone on to win Oscars and Emmys and have become creative
professionals at the best companies in the world.
Exclusive Scholarships for Canadian High School Students
We’re awarding scholarships to the brightest, most passionate
aspiring artists coming out of Canadian high schools. Apply now
for your chance at one of three full-tuition scholarships, valued at
$20,000, to the one-year Foundation Visual Art & Design program.
Check out vfs.com/kickit for the details.
96. Recruitment tool Employment Calling Card
pull strategy push strategy
no hard sell branded package
entertain first quality first
‘wow’ how did they do that? ‘wow’ this is good
“Where” did they do that? “Where” did they do that?
I want to do that I want to hire this person
and/or
I know someone that needs
I want more like this
to know this
out of this we get...
Prospective students Industry buy-in
140. Selected winner of VFS / Youtube scholarship competition
http://www.youtube.com/watch?v=KExoP97KUnY
141. The take-aways
• Still has traction today - links back to
VFS.com
• Demand - when will we do it again
• Increased quality of our applicants
• Many ‘Me too’ imitations
149. Our Process today
• We post a video to Youtube every
weekday
• We monitor all feedback and
comments
• We respond in an authentic voice - no
sales jargon
165. Bring me here
• All social media channels
• On site at all major movie theaters
• The PR - Vancouver connection
• The give-away
• The keywords
• Congratulatory advertising
190. Website
• Integration to all of your communities;
Youtube, Twitter, Myspace etc.
• Do an annual audit - every nook and cranny
• Web gardening
• Don’t rely on one single point of entry
• Cross reference stories throughout your site
• Leverage external API
191. Blog
• Search engines LOVE blogs
• Take your time and get it right
• Approachable language
• Decide on your posting schedule
• Respond to everyone
192. Events
• Meaningful events. Can you add value?
• Do you have brands that you can build an
event extension around?
• Invite and host. Doesn’t have to be big or
expensive
• Involve your community: live twitter feeds
194. RSS
• You don’t have the time to read everything
• Get a reader
• Organize what is of value to you
• Set up alerts
• 10 minutes each morning will set you on
your way
195. Tools
• Make friends with Technorati
• Use a mainstream media mail service -
Meltwater
• More than Google
• Master adwords, yahoo and bing advertising