A brief overview of social web trends that we can anticipate taking up increasing air-space over the next 12 months. Some trends (e.g. Big Data) have wider implications than 'social web' but are included for completeness.

1. Steve Dale
Collabor8now Ltd

2. Key themes for 2012

3. Let’s start with
some statistics….

4. 201 billion videos viewed per month on Google sites
350 million Facebook users log-in via mobile phone
2.1 billion Internet users
555 million websites
1 trillion video playbacks on YouTube
5.9 billion mobile subscriptions
100 billion photos on Flickr
71% of email traffic is spam
Apple’s iPad share of global tablet web traffic – 88%
Source: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/

5. 1. Social Networks
90 million users*, growing at 625k daily. Est. 293 million users by end 2012
225 million accounts**, 120 million users, over 250 million tweets/day
132 million users (mainly B2B)
*Source: http://edition.cnn.com/2012/01/19/tech/social-media/google-plus-users/index.html and
http://venturebeat.com/2012/01/20/google-skews-google-plus-statistics/
**Some may be bots. Source: http://phill.co/social-media/social-media-statistics-dec-2011-video-infographic

6. Facebook
• 800 million users
• 1 billion users by
end 2012
• 30 million UK
users (almost
50% of pop.)
• Avg time spent
on site: 7.5hrs/
Recently added month, up from
Timeline feature
4.5hrs/month in
2010

9. Social media continues to evolve, bringing new opportunities
for multimedia social platforms. Sites that offer new and
personalised user experiences will have a major influence on
social sharing and internet traffic.

10. 2. Curation
“SocialCurators” use their insight into a
particular audience to determine what
might interest them

11. 3. Collaborative Consumption

12. 4. Big Data
to buy a disk drive that can store all the world s music
mobile phones in use by end
2012
items of content shared on Facebook every month
projected growth of data per year vs. growth in global IT spending
billion potential value to Europe s public sector administration -
more than the GDP of Greece
data analysts and
more data savvy managers needed to take advantage of big data (in US).
potential annual consumer surplus from using
personal location data globally
Source: McKinsey Global Institute, May 2011

13. Big Data - what is it • Datasets so large they
are difficult to work with
and where does is come with using standard
database management
from? tools
• Larger and larger
datasets allow analysts to
spot business trends and
opportunities.
• Growing exponentially -
sources include mobile
devices, cameras, RFID,
medical, music, wireless
sensor networks, real-
time/geospatial tracking,
location-based services
ebooks etc.
• More and more data
being stored in the
Cloud

14. 5. Visualisation & Infographics

15. 6. Game-ification
Connects and engages people in new ways

16. 7. Mobile Platforms

18. Mobile will be bigger than
desktop Internet within 5 years.
Source: Morgan Stanley Internet Trends Report 4 Dec 2010

19. More people own mobile
phones than tooth-brushes!

20. 8. Apps

21. 2005 – 2010 Design for
PC with consideration
for Mobile
2011/12/? Design for
Mobile with
consideration for PC

23. 9. Location-based Services

24. 10. Augmented Reality
New York Nearest Places: lets you explore Golfscape GPS Rangefinder: an augmented
New York like never before. And you have reality range finder for Golf lovers. It covers Panoramascope: gives you information about
seen nothing yet.
35K+ courses. It displays the distance from your surroundings (mountains, their names).
front, center, and back of green.
Cyclopedia: adds Wikipedia information to your Theodolite: a little app that acts as your Star Chart: gives you your very own virtual
reality. When you move your iPhone around, the app compass, GPS, map, and two-axis inclinometer. star chart on your iPhone. Just point your
will automatically dig up information and display it Great for hiking and active sports in general.
iPhone to the sky and this app will tell you
on your screen.
what you are looking at.

25. To Summarise (1)
• Social Media is ubiquitous. More businesses are adding social media links
and information to their websites; consumers now look for these links.
Visiting a company's Facebook page or Twitter profile has become as
important as reading reviews on the business.
• Facebook will have 1 billion users by end 2012 and will continue to dominate
the social network space. More apps and integration with external services
will encourage shift from conversations to sharing and engagement = users
spend more time on site.
• Rapid growth of companies/services offering new and interesting ways for
people to share information (e.g. Tumblr, Pinterest)
• Help with content overload. More apps and services providing knowledge
and information curation, aggregation and filtering.
• Apps will inherit the earth! Users more familiar (and trusting) of software
distribution channels (app stores). Users happy to discard old/legacy apps
and download new ones that meet changing needs and requirements.

26. To Summarise (2)
• Gami-ificaton techniques will find their way into more social networks and
corporate websites in order to engage and retain users/customers.
• Augmented reality apps will offer an awesome user experience. Location-
based services will thrive and provide new, more compelling, more efficient
services with lower B2C transaction costs. Privacy issues will deter some
users.
• More opportunities for micro-entrepreneurs. Peer to peer on the rise; more
lending, sharing, bartering and recycling opportunities offered via
‘Collaborative Consumption”.
• We re going to continue to generate data faster than it can be consumed or
understood. Most of it will not be held inside the enterprise. Information
visualisation techniques and intelligent analytics will aid user s
interpretation and understanding. Opportunities and challenges for
knowledge & information professionals.
• Mobile platforms will soon overtake the desktop PC as the preferred
interface to the Internet and www. Software being designed for mobile, with
consideration for PC, not the other way around.

27. And finally….
“The world is changing very fast. Big will not
beat small anymore. It will be the fast
beating the slow.” Rupert Murdoch
“It is not the strongest of the species that
survives, nor the most intelligent that
survives. It is the one that is most
adaptable to change.” Charles Darwin

28. Never make predictions, especially
about the future.
Casey Stengel, baseball player and manager, 1891 - 1975
Email: Steve.dale@collabor8now.com
Twitter: @stephendale
Profile: http://about.me/stephendale

29. Sources/References
• Morgan Stanley Internet Trends:
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
• Internet World Stats: http://www.internetworldstats.com
• Royal Pingdom: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/
• McKinsey, Big Data: The Next Frontier For Innovation....
http://www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf
• Emerging Transition to Social Business Models - Dion Hincliffe, Dachis Group:
http://www.dachisgroup.com/author/dion-hinchcliffe/
• Edition:http://edition.cnn.com/2012/01/19/tech/social-media/google-plus-users/index.html
• Venturebeat: http://venturebeat.com/2012/01/20/google-skews-google-plus-statistics/
• Phil.co: http://phill.co/social-media/social-media-statistics-dec-2011-video-infographic
• ComScore:
http://www.comscore.com/Products_Services/Product_Index/Media_Metrix_Suite/
Media_Metrix_Core_Reports
• Go-Gulf.com (60 seconds) http://www.go-gulf.com/blog/60-seconds
• Dilbert: www.dilbert.com/
• Collaborative Consumption: http://collaborativeconsumption.com/
Other photos and images sourced from Google images and iStock Photos.