This document summarizes the founding and early history of Electronic Arts, a major video game company, in 3 sentences or less: Electronic Arts was founded in 1982 by six co-founders including Trip Hawkins who had the initial idea for the company. They raised $5 million in funding from prominent VC firms Kleiner Perkins and Sequoia Capital. EA launched its first games in 1983 and grew to become a multi-billion dollar company focused on building a strong company culture and high quality games.

3. 35YEARSOFSTARTUPSANDENTREPRENEURSHIP
IN20MINUTES,orLESS
ELECTRONIC ARTS TO ABC VENTURE GATES

4. HowdidEAbegin?
An example for today from 35 years ago

5. Therewasnogarage
HP Garage
Palo Alto
Trip’s House
Portola Valley

6. July,1982
The six co-founders
who attended dinner at Trip’s home:
• Trip Hawkins Harvard, Stanford MB
Strategy Gaming
• Rich Melmon Berkeley, Stanford MBA
Physics
• Bing Gordon Yale, Stanford MBA
English
• Jeff Burton Stanford, Stanford MBA
Anthropology
• Dave Evans Stanford, Stanford MS
Mechanical Engineering
• Pat Marriott Marketing Manager, Apple

7. November,1982
Raised $5 million from:
• Kleiner, Perkins, Caulfield, & Byers
• Sequoia Capital – Don Valentine
• Sevin/Rosen Capital

8. January,1983
BEST MARKETING

9. May,1983
Product Launch

10. Whatwerewethinking?

12. Structure

13. Culture

14. Philosophy

15. HOWDIDWEBUILDA
COMPANYCULTURE?

16. AllEmployeesInterviewed
EveryJobApplicant

17. PlentyofNerfBattles

18. FridayBeer&
WineMeetings

19. PrivateScreeningsofNewMovies

20. EA’sAnnualRevenuestodayare~$5Billion
MarketCap~$20Billion
Headquarters Campus – Redwood City

21. MypathsinceEA:
• Publishing & Printing Books
• Four Internet Startups before 2001
• Electronic Ticketing Company
• Hospitality Club in Italy
• Co-producer of movies in Hollywood
• 1st Executive Director at UC Berkeley Accelerator
• President, Advisory Board, ABC Venture Gates

22. Forstartups,whatmakessenseAFTER
anACCELERATOR?

23. YouhavetostartmovingFASTER!

24. Expandingmeansleavingyourcomfortzone
andyourhomemarket.

25. Germany is the business center of
Europe, with over 3 billion Euro
invested in emerging companies in
2015.

26. Munich-
WhereBusinessisdone!

27. Withuniqueopportunities

28. • Difficulties getting the first clients, industry partners, etc. on board
• Renting flexible, short-term office space
• Finding housing is almost impossible and crazy expensive
• Incorporation, legal and tax issues
• The market response is completely different from your home market
• German business environment and culture can be tough
• Risks and costs
Challengesforyourstartup
ontheGermanmarket

29. To face those hurdles it is wise to get help from a partner,
who overcame them many times before and will help you do so as well.
Meanwhile, you can entirely focus on what you can do best:
Growyourstartup!