courage choices values decatastrophising confidence narrative fear breathing denholm elliott self-concept albert camus soothing tony blair margaret thatcher politics barack obama women zac goldsmith winston churchill nobel peace prize rachman stan mcchrystal training battlemind bravery steve jobs nonconformity authenticity henry david thoreau albert einstein conformity proactive decision making staff engagement identities reactive cowardice decision moral dilemma ethical dilemma mark twain happiness honesty truth naseem taleb process fixed mindset antifragile outcome carol dweck growth mindset amy cuddy meaning self determination theory life purpose identity motivation anchoring critical thinking statistics priming confirmation bias innovation tautology false analogy tradition generalisation cognitive bias fake news causality big lie sunk cost fallacy framing action heroes joseph campbell inner hero contagious heroism hero's journey superheroes psychology purpose personal development
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