Weitere ähnliche Inhalte Kürzlich hochgeladen (20) Starmark 2012 Trends Report2. Starmark
Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Peggy Nordeen
Fort Lauderdale (Headquarters) CEO
San Juan, PR
Orlando, FL
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3. eTIPS.Starmark.com
• Weekly eTip Newsletters
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Ongoing App, Web & Media Testing
• Nationally Syndicated Content
• Industry Benchmarks
• Actionable Webinars
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4. 2012 Trends To Watch
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6. SOCIAL MEDIA MESSAGING
SOCIAL CHANNEL ENGAGEMENT (NATURAL CONVERSATION)
SOCIAL PRODUCT & BRAND STEWARDSHIP
SOCIAL CUSTOMER SERVICE
SOCIAL COMMUNITY MANAGEMENT & DIRECTION (BRAND AMBASSADORS)
BRAND PROTECTION & CRISIS MANAGEMENT
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7. Cloud Computing & Device Synchronization
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8. In “Real Time”
• Marketers will need to think "In Real Time" for campaigns
• Real-time analytics for decision-making and collaboration
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9. In “Real Time” - Mobile Sourcing
Mobile in-app contributions of content/information
• Traffic, weather and civilian news alerts
• Streaming “best” - prices, travel, deals, last-minute
• Did you know?
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13. Your Brand “FABRIC” Is Ubiquitous Across All Channels
Advertising Social/PR Product Service Culture
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14. Interactive Television
• Webisodic content starts to get recognition
• HD will be the baseline standard by 2014
• Land-grab for online producers
• Social TV metrics grows
• Micro markets
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16. Your Social Graph Is Your New Rolodex
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18. Aggregators On The Rise
• Social dashboards
• Social/brand protection services
• Hyper-collective real-time metrics
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19. Content Writing Based On Channel Audience
• 140 character limits
• Mobile-friendly articles
• Variable demographic per social channel
Blogs: YouTube: Twitter: Facebook: Google+:
• Topical content • Rich keyword • Content based on • Younger audience • Smaller, more
• Distributed across descriptions for SEO audience type, product • Communities and professional and tech-
channels • Detail content related to and demo groups savvy audience
• PR, articles and alerts other articles as value- • Understand lexicon • Campaign connections • Brands still in fertile
add • Keep constant • Apps, modules and development within
robust commerce ties channel
different content
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20. Brand Ambassadors & “Trust Agents”
Blogger/Social Civilian
Outreach Programs
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21. Mobile, Social “Gamification” To Grow
• Creating brand loyalty through game mechanics
• Leveraging social gaming within growing niche space
• Incentivizing behavior through positive response, challenge and competition
• Alternate uses: Employment training; educational gaming; IRL leader boards
Contests & Giveaways Scores & Ranking Gameplay Rewards Incentive Programs Team Based Challenges
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22. The Rise Of Mobile Messaging
• Customer service (in real time)
• Local business deals (retail)
• Tracking, alerts & app-based messaging
• Business, meetings & trade shows
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23. Metrics, Intelligence & Annual Reports
Reporting Testing Actions Goals Planning
Cycle To Remain Constant
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24. And In Other News...
• Home phones will die
• Adobe flash is dying; HTML5 will rise
• Your virtual staff will grow & your physical office will contract
• Multiculturally aware business models will find greater traction
• Presidential campaign(s) year will force a new wave of digital tactics and social saturation
• Brand loyalty will increase in fragility as brands fight for positioning
• Tablets will get larger & more “professional”
• Digital advertising will double in revenue
• Augmented reality will hit “puberty”
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25. Thank You.
Text “ETIP” to 24-7-365 to get our weekly eTip via SMS
Justice Mitchell
VP, Interactive & Social Creative Director
email: jmitchell@starmark.com
twitter: @justicemitchell
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