2. Make Your Service
“Remarkable”
What is special about your guest
experience? Are your service
standards high?
Consider all these questions before
you ask for a review. Give your
guests enough reasons to leave a
review.
3. Make It Easy
to Leave Reviews
Want more reviews? Just ask for it.
Your guests won’t mind. Only make
it easy for them to leave reviews –
be present on multiple review
sites.
Use guest surveys, comment
forms and follow-up emails with
easy links to websites where they
can post their comments.
4. Understand Your
Guests’ Demographics
Who is your audience? What
nationality are they?
If your service receives many
Chinese visitors, you should focus
on getting reviews on Ctrip.
Likewise if you’re attracting
American tourists, you may want
to have a prominent presence on
Yelp.
5. Listen to Guests and
Improve
Invest in applications like STAAH’s
ReviewMinder that aggregate
reviews from multiple online
sources and helps you by
providing actionable insights to
improve.
6. Turn Reviewers into
Brand Ambassadors
If you have happy and loyal
customers, get them to write
about your services on review
sites. Then flaunt these comments
through your social channels, blog
and website to amplify the positive
reviews.