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- 1. ShiTingrui 1155082223 Gaoye 1155082077 Fengyuan 1155081930 Wangjin 1155088181 Xushuai 1155081710 Luozhaohui 1155084240 Didi Taxi
- 2. SWOT ANALYSIS • The popularity of smart phone • E-payment • GPS • High demand Opportunity • Cheaper Price • Convenience • Better service • Rating system Strength: • High cost in earlier stage • Security and privacy issues Weakness S W O T• Censorship and regulation • Industry competition Threat
- 5. BLUE OCEAN STRATEGY Eliminate •Cash payment Raise •Service •Convenience •Flexibility •Review & Supervise Reduce •Price •Fixed working time for driver •Ride refusal Create •Prestige •Real-time tracking •Pre-communication with drivers
- 6. BLUE OCEAN STRATEGY CANVAS Cash Payment Service Conve nience Flexibility Rating System Price Fixed Workin g Time Ride Refusal Prestige Real-time Tracking Didi TaxiHigh Low Pre- communica tion with driver
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