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WELCOME.
Recruiting Innovation Summit
            your host :: susan strayer
sr. director employer brand, marriott international
                  founder, exaqueo




     www.exaqueo.com | brand. talent. careers.
                @SusanStrayer
Susan Strayer
Works at Marriott / Exaqueo. Lives in Alexandria, VA. Listens to
Spotify and Pandora. Watches Mad Men, HGTV and football. Likes
wine and cheese. Hates bad drivers, cold weather and bugs.
Passionate about brand, careers and talent.




        Susan Strayer
        Packing for IAD – SFO – HNL – IAD. Not checking bags looks like it’s
        not going to happen. We’ll see.


        Susan Strayer
        Betting @bengotkin on today's #eagles game. I’m tasting my
        free lunch. Come on Philly!

        Susan Strayer
        Just got the finger and honked at for stopping at a crosswalk.
        Sheesh.
Don’t Replicate What
 You Learn Today.
Take what you’ve learned.

Customize to your business
        strategy.
5 Minute Case Study: Marriott
 Attract and source the best talent most cost effectively
    • Support global growth and recruiting efforts

    • Target sourcing efforts to support brand differentiation

 Position and differentiate Marriott as global employer of choice
    • Relevant to a global workforce

    • Target new audiences and candidate pools

    • Innovate alongside and in front of, our competitors

 Engage potential associates through conversation
    • We can’t control conversation about Marriott but can influence the dialogue

 Leverage current associates to engage potential associates
    • Support alumni outreach and relationship recruiting efforts
                                           Slide 5
My Marriott Hotel™ Game
•      Launched on June 6 at
       12:00 a.m. EST
•      Wall Street Journal
       exclusive: article published
       June 6, page B1
       (Marketplace)
•      In first 12 hours, players
       came from 29 countries
•      HQ Game Demo Event with
       Test Kitchen




    Slide 6
Testing the Waters.




Slide 7
18,700 fans     By the Numbers



                                  56,725
                                  visitors




                 1.9 million
                impressions    123 countries playing
Slide 8
By the Links
          www.facebook.com/MarriottJobsandCareers



          http://apps.facebook.com/mymarriotthotel/



          www.twitter.com/MarriottCareers




          www.MarriottU.com



Slide 9
Senior Director, Employer Brand,
     Marriott International
Let’s Get Started.
       #RIS11
Mike Vangel
                  Works at TMP Worldwide for UPS Talent Acquisition. Lives in Hingham,
                  MA. Has son Dennis, daughter Amy , wife Beth & a six year old Golden
Your Photo Here   Retriever named Margee. Listens to almost all kinds of music. Watches
                  his children grow up (too fast). Likes spicy food!. Hates mediocrity &
                  complacency. Passionate about making a difference and having fun
                  along the way.




                              Mike Vangel
                              Attention All Chile Heads: Some like it hot & I'm one of them. If you're up
                  Thumbnail   to the challenge & can score a reservation (they are harder to get than
                              the hottest concert tix). I definitely recommend "Hell Night" at the East
                              Coast Grill in Cambridge, MA.

                              Mike Vangel
                  Thumbnail
                              One of my favorite places in the Virgin Islands. It's the Soggy Dollar
                              Bar on Jost van Dyke - home of the infamous "painkiller"!

                              Mike Vangel
                              Thought cloud from over a half-million tweets after Steve Jobs
                  Thumbnail
                              passing. It is interesting to see which words in English were most
                              often said to express sentiment. http://nyti.ms/pfM4kB
Jennifer Hasche
Works at... Intuit. Lives in....San Diego. Has one daughter who is a
freshman @ CalPoly SLO. Listens to the radio. Watches.... Top
Chef! Likes to be outside. Hates plastic
Passionate about food, good food, beer, cooking, yoga. Connect
@JenniferINTUIT




        Jennifer Hasche
        Dreading the Halloween pranks waiting for me at home




        Jennifer Hasche
        Wishing I had less coffee right about now/



        Jennifer Hasche
        Thinks pre-conceiving status updates is lamer than Farmville
Doug Berg
Works at Jobs2Web... Lives in Minnetonka, MN.... Has 3 Awesome
Kids.... Listens to Tony Bennett to Black Eyed Peas... Watches
Whatever Is On TV/Web.... Likes Time With Friends & Family....
Hates Slow Moving Anything.... Passionate about....Making Things
Better For Everyone




       Doug Berg
       Speaking at Facebook/ERE Innovation Conference – hope I can
       deliver something meaningful – these are smart people.


       Doug Berg
       Flew to San Francisco – Love in flight wifi


       Doug Berg
       Closed up the pool today  - Minnesota winter is on it’s way
Jason Leonard
Works at JCPenney. Lives in Dallas, TX. Has a 4½ year old daughter. Listens to
Pandora incessantly. Watches sports, CSI and Grey’s Anatomy. Likes football,
especially Oklahoma Sooners and Dallas Cowboys. Hates University of Texas
and The Longhorn Network. Passionate about spending time with my
daughter. Connect with him @Jason_dfw and www.jasonleonard.com.




          Jason Leonard
          Maya had another great soccer game this afternoon. Six
          goals! Four years old and she's already a natural.

          Jason Leonard
          I have concluded dating today is just like recruiting. It's all about
          the sourcing and selection. What I didn't anticipate was how time
          consuming it is. I wonder if I can outsource part of my dating
          administrative work... DPO?
          Jason Leonard
          How about those Sooners?! National Championship, here we
          come. Boomer Sooner!
Jenny Voigt "Bring It On" DeVaughn
Works at Waste Management. Lives in Atlanta, GA. Has a Daughter, Julia
(5) and a Son, Will (3). Listens to all types of music. Watches The Office,
Intervention, Hoarders and even Yo Gabba Gabba! Likes visiting my
family in Iowa. Hates oatmeal. Passionate about doing the right thing,
even when no one is watching. Connect @JennyDeVaugh @WMCareers
http://foursquare.com/jennydevaughn




         Jenny DeVaughn
         I'm living the dream as I update Facebook at Facebook.


         Jenny DeVaughn
         When my kids grow up will they think that their mom is cool
         because Iwas at Facebook HQ today or just sooo early
         2000's?
         Jenny DeVaughn
         I wish that I would have finally watched "The Social Network"
         before today.
1. Have a cocktail.
2. Get back to work.
3. Revisit your organization’s talent DNA.
4. Look for the gene gaps.
5. See if there’s a #RIS11 fit.
6. Follow-up. Ask questions.
Let’s Keep it Going.
        #RIS11

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RIS Summit intro slides

  • 1. WELCOME. Recruiting Innovation Summit your host :: susan strayer sr. director employer brand, marriott international founder, exaqueo www.exaqueo.com | brand. talent. careers. @SusanStrayer
  • 2. Susan Strayer Works at Marriott / Exaqueo. Lives in Alexandria, VA. Listens to Spotify and Pandora. Watches Mad Men, HGTV and football. Likes wine and cheese. Hates bad drivers, cold weather and bugs. Passionate about brand, careers and talent. Susan Strayer Packing for IAD – SFO – HNL – IAD. Not checking bags looks like it’s not going to happen. We’ll see. Susan Strayer Betting @bengotkin on today's #eagles game. I’m tasting my free lunch. Come on Philly! Susan Strayer Just got the finger and honked at for stopping at a crosswalk. Sheesh.
  • 3. Don’t Replicate What You Learn Today.
  • 4. Take what you’ve learned. Customize to your business strategy.
  • 5. 5 Minute Case Study: Marriott  Attract and source the best talent most cost effectively • Support global growth and recruiting efforts • Target sourcing efforts to support brand differentiation  Position and differentiate Marriott as global employer of choice • Relevant to a global workforce • Target new audiences and candidate pools • Innovate alongside and in front of, our competitors  Engage potential associates through conversation • We can’t control conversation about Marriott but can influence the dialogue  Leverage current associates to engage potential associates • Support alumni outreach and relationship recruiting efforts Slide 5
  • 6. My Marriott Hotel™ Game • Launched on June 6 at 12:00 a.m. EST • Wall Street Journal exclusive: article published June 6, page B1 (Marketplace) • In first 12 hours, players came from 29 countries • HQ Game Demo Event with Test Kitchen Slide 6
  • 8. 18,700 fans By the Numbers 56,725 visitors 1.9 million impressions 123 countries playing Slide 8
  • 9. By the Links www.facebook.com/MarriottJobsandCareers http://apps.facebook.com/mymarriotthotel/ www.twitter.com/MarriottCareers www.MarriottU.com Slide 9
  • 10. Senior Director, Employer Brand, Marriott International
  • 12.
  • 13. Mike Vangel Works at TMP Worldwide for UPS Talent Acquisition. Lives in Hingham, MA. Has son Dennis, daughter Amy , wife Beth & a six year old Golden Your Photo Here Retriever named Margee. Listens to almost all kinds of music. Watches his children grow up (too fast). Likes spicy food!. Hates mediocrity & complacency. Passionate about making a difference and having fun along the way. Mike Vangel Attention All Chile Heads: Some like it hot & I'm one of them. If you're up Thumbnail to the challenge & can score a reservation (they are harder to get than the hottest concert tix). I definitely recommend "Hell Night" at the East Coast Grill in Cambridge, MA. Mike Vangel Thumbnail One of my favorite places in the Virgin Islands. It's the Soggy Dollar Bar on Jost van Dyke - home of the infamous "painkiller"! Mike Vangel Thought cloud from over a half-million tweets after Steve Jobs Thumbnail passing. It is interesting to see which words in English were most often said to express sentiment. http://nyti.ms/pfM4kB
  • 14. Jennifer Hasche Works at... Intuit. Lives in....San Diego. Has one daughter who is a freshman @ CalPoly SLO. Listens to the radio. Watches.... Top Chef! Likes to be outside. Hates plastic Passionate about food, good food, beer, cooking, yoga. Connect @JenniferINTUIT Jennifer Hasche Dreading the Halloween pranks waiting for me at home Jennifer Hasche Wishing I had less coffee right about now/ Jennifer Hasche Thinks pre-conceiving status updates is lamer than Farmville
  • 15. Doug Berg Works at Jobs2Web... Lives in Minnetonka, MN.... Has 3 Awesome Kids.... Listens to Tony Bennett to Black Eyed Peas... Watches Whatever Is On TV/Web.... Likes Time With Friends & Family.... Hates Slow Moving Anything.... Passionate about....Making Things Better For Everyone Doug Berg Speaking at Facebook/ERE Innovation Conference – hope I can deliver something meaningful – these are smart people. Doug Berg Flew to San Francisco – Love in flight wifi Doug Berg Closed up the pool today  - Minnesota winter is on it’s way
  • 16. Jason Leonard Works at JCPenney. Lives in Dallas, TX. Has a 4½ year old daughter. Listens to Pandora incessantly. Watches sports, CSI and Grey’s Anatomy. Likes football, especially Oklahoma Sooners and Dallas Cowboys. Hates University of Texas and The Longhorn Network. Passionate about spending time with my daughter. Connect with him @Jason_dfw and www.jasonleonard.com. Jason Leonard Maya had another great soccer game this afternoon. Six goals! Four years old and she's already a natural. Jason Leonard I have concluded dating today is just like recruiting. It's all about the sourcing and selection. What I didn't anticipate was how time consuming it is. I wonder if I can outsource part of my dating administrative work... DPO? Jason Leonard How about those Sooners?! National Championship, here we come. Boomer Sooner!
  • 17. Jenny Voigt "Bring It On" DeVaughn Works at Waste Management. Lives in Atlanta, GA. Has a Daughter, Julia (5) and a Son, Will (3). Listens to all types of music. Watches The Office, Intervention, Hoarders and even Yo Gabba Gabba! Likes visiting my family in Iowa. Hates oatmeal. Passionate about doing the right thing, even when no one is watching. Connect @JennyDeVaugh @WMCareers http://foursquare.com/jennydevaughn Jenny DeVaughn I'm living the dream as I update Facebook at Facebook. Jenny DeVaughn When my kids grow up will they think that their mom is cool because Iwas at Facebook HQ today or just sooo early 2000's? Jenny DeVaughn I wish that I would have finally watched "The Social Network" before today.
  • 18. 1. Have a cocktail. 2. Get back to work. 3. Revisit your organization’s talent DNA. 4. Look for the gene gaps. 5. See if there’s a #RIS11 fit. 6. Follow-up. Ask questions.
  • 19. Let’s Keep it Going. #RIS11

Hinweis der Redaktion

  1. Here’s how our game will play out It will be branded Marriott in the beginning, and then tie to our overall lodging business It will launch from social media platforms but will be hosted independently (best practice for other games) As we’ve designed the game, we’re consistently tying back to our five key employer brand and TA goals The game will introduce potential associates to the world of hospitality—this phase will have them working in a kitchen/restaurant and we’ll add additional areas of operations as the game grows (slide 13 in the appendix has details on the actual concept planned for phase one) Imagine an associate who works for us in Cairo as a server. He lives in employee housing, goes home to his very modest family dwelling or tent in upper Egypt one month a year. They don’t have much but they do have a computer. He’s proud of his job at Marriott and shows off the game to his friends and family and boom—referrals and an increased interest in Marriott and hospitality careers and, an allegiance to the brand (in emerging markets, referrals are number one talent source by far). Challenge is to balance the true experience of hospitality with gaming best practices—has to feel like fun and not work, and has to be targeted at the non-management associate We also want to ensure we keep this as confidential as possible so our competitors are caught by surprise when we launch.
  2. Here’s how our game will play out It will be branded Marriott in the beginning, and then tie to our overall lodging business It will launch from social media platforms but will be hosted independently (best practice for other games) As we’ve designed the game, we’re consistently tying back to our five key employer brand and TA goals The game will introduce potential associates to the world of hospitality—this phase will have them working in a kitchen/restaurant and we’ll add additional areas of operations as the game grows (slide 13 in the appendix has details on the actual concept planned for phase one) Imagine an associate who works for us in Cairo as a server. He lives in employee housing, goes home to his very modest family dwelling or tent in upper Egypt one month a year. They don’t have much but they do have a computer. He’s proud of his job at Marriott and shows off the game to his friends and family and boom—referrals and an increased interest in Marriott and hospitality careers and, an allegiance to the brand (in emerging markets, referrals are number one talent source by far). Challenge is to balance the true experience of hospitality with gaming best practices—has to feel like fun and not work, and has to be targeted at the non-management associate We also want to ensure we keep this as confidential as possible so our competitors are caught by surprise when we launch.