seminar

2. 
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DEFINITION
IEC can be defined as ‘an approach which
attempts to change or reinforce a set of
behaviours in a target audience regarding a
specific problem in a pre defied period of
time’
Reproductive health and
research, WHO

4. 
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To change the health behaviour of
individuals, family and community
To prepare background or basis for change in
health behaviour
To change the norms of community
To facilitate education for audience about
public health and to create awareness in
public opinion

5. 
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To obtain or garner social, political support
for health activities
Primary health care
Prevention of diseases/ control on
communicable diseases
Reproductive health/ maternal and child
health services
Family welfare nutritional services
Personal hygiene

6. 
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It’s a multidisciplinary and client centred in
its approach. The approaches of IEC are
based upon
Diffusion theory
Social marketing
Behaviour analysis
Instructive design
Anthropology

12. 
1. Conduct a needs assessment: Set the goal.
This is a broad statement of what you would
like to see accomplished with the target
audience in the end.

13. 
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2. Establish behavioural objectives that will
contribute to achieving the goal

14. 
3. Identify potential barriers and ways of
overcoming them.
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4. Identify potential barriers and ways of
overcome them.
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5. Establish an evaluation plan