3. Relevance to Clinical Practice
•
Low Cost Marketing
•
Facilitate Word Of Mouth Referral
•
Educate Clients and Prospective Clients
•
Improves Client Relations
•
Enhances SEO & Google Rank
4. How Many People Use
Facebook 2013
•
500 Million People Now Use FB
•
250 Million Log In Each Day
•
Each User Has An Average of 130 Friends
•
250 Million Access FB Through Mobile
Devices
5. How Many People Use
Facebook 2013
•
People Spend 700 Billion Minutes Per
Month
•
1 Million Active Advertisers
•
They Advertise at Least Once In The Last
28 Days
6. How Many People Use
Facebook 2013
•
2 Billion Connections Between Local
Business and People
•
645 Million Views
•
13 Million Comments
http://womeninbusiness.about.comm/ad/facebook/how-many-people-use-facebook.htm
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8. Successful Marketing with Facebook
• Have a Business Page and Use it Regularly
• Personal Pages - Doctors & Staff
• Consistent Posts
• Timely Responses
• Social Media Policy
9. Facebook Page Basics
• Rotate Cover Photos Frequently
• Engage Your Clients/Audience
• Get More Likes
• Encourage Audience to Share Posts
• Encourage Audience to Like Business
Page
10.
11. Sample Cover Photos
• Cover photos should brand your practice
• Cover photo size is 850 x 315 pixels
• Rotate frequently
12.
13.
14.
15.
16.
17.
18. For The Practice
• Post 3-5 Times Daily (not at one time)
• Post Before and After Photos (include x-rays)
• Post Videos
• Post Educational Material
• Post Newsworthy Pet Related Articles/News
• Post Links to Your Blogs
19. For The Practice
• Post About the Local Rescue or Humane Society
• Ask Engaging Questions
• Capture Your Audience’s Emotion Through
Images and Video
• Make Your Posts Original, Don’t Just Share
Posts
• Post Testimonies
31. Personal Pages
• Post Daily
• Post Respectably
• Post Things You’re Interested In
• Post Images
• Share Posts from Business Page
• Use Privacy Settings on Posts That Are
Questionable
32.
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34.
35.
36.
37. Managing Your Page
• Primary Staff Member Designated to Post
• Have a Small Number of Administrators (Owner a
Must)
• Implement a Social Media Policy
• Respond to Client Messages
38. Managing Your Page
• Respond to Any Adverse Comments
• Use Your Insights
• Manage Growth
• Use to Determine Best Types of Posts
• To Determine What You Advertise, if You Choose
to Use Paid Advertising
39. In Our Market
Badger Vet has 957 likes
Practice 2 has 419 likes
Practice 3 has 109 likes
Practice 4 has 16 likes
Practice 5 has 0 likes
Practice 6 has no page
40. It’s Simple and Effective
• It’s One of the Least Expensive
Marketing Opportunities You Can Find
• It Builds Relationships With Audience
• It Brings Value to Your Practice