Wk 5 stories and impression mgmt

21228 Wk 5 Lecture Storytelling and Impression Management

I Can’t Think! Begley, Sharon (2011), Newsweek, Feb 27 ,[object Object],[object Object],Can ’t Respond – Irritable – Bored - So What - No Decisive Action

Pyramid Principle and Alternative Structures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Different types of value Financial Value Business Value Personal Value ,[object Object],[object Object],[object Object]

Roles of storytelling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Compelling Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

X-Factor and Storytelling Sood (2010)

“ Stay Hungry stay Foolish” Steven Jobs Stanford Commencement Speech 2005 ,[object Object],[object Object],[object Object],[object Object]

Storytelling Theory of Structure and Emotional Slope Woodside, Sood & Miller (2008) Acts through Time (Seconds, Minutes, Hours, Days, Weeks, Months, Decades) Prequel Act 1 (Balance) Act 2 (Imbalance) Act 3 (Resolution) Act 4 (Sensemaking & Storytelling) Emotion Evaluative slope A1 A2 V3 V4 A4 S3 S4 Dictionary. Ai = actor; Vi = event/action; Si = scene; interaction/dialogue. Note: only A1, the protagonist, appears in all acts. In Act 4 the protagonist makes sense of the action when telling the story to herself and/or others about the events occurring beforehand (prequel), the action leading up (Act 1) to the inciting incident (act 2) and how the story turns out (resolution, Act 3. A1 A2 V1 V2 A3 S1 S2 A2 A1 A5 A6 A7 S6 S7 S8 A2 A5 A1 S9 A1 V5 V6 V7 V8 S10 V9

Critical Model of Consulting Nikolova,Reihlen and Schlapfner (2009) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Presentation of Self in Everyday Life (PSEL)Concepts Goffman 1959 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Further Extending the Dramaturgical Framework in Marketing and Consumer Psychology Woodside, Sood & Miller (2008)

Wk 5 stories and impression mgmt

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