The document discusses strategies for ABC Radio to increase its audience and market share. It recommends that ABC Radio participate in more events, increase advertising to promote awareness of the brand, and introduce commentary for various sports. It also suggests conducting surveys and research to understand gaps between listener expectations and typical programming, then developing plans to address those gaps. Additionally, it advises targeting different age groups and professions as well as drivers and those using various devices to access radio. The overall goal is for continuous growth of ABC Radio's audience.