What is geo-fencing...it can be a predefined set of boundaries. When the location-aware device of a location-based service user enters or exits a geo-fence, the device receives a generated notification.
In the slides you will find more information about geo-location, key to geo-location and how businesses are getting involved.
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8. What is Geo-Fencing
OR a geo-fence can be a
predefined set of boundaries
GEO-LOCATION / GEO-
FENCING
9. When the location-aware
device of a location-based
service user enters or exits a
geo-fence, the device
receives a generated
notification
GEO-LOCATION / GEO-
FENCING
10. Child location services can
notify parents if a child leaves a
designated area
Send alert if a vehicle is stolen
Notifying rangers when wildlife
stray into farmland
GEO-LOCATION / GEO-
FENCING
11. Mobile Advertising –
distribute location specific
ads to customers on their
mobile device
GEO-LOCATION / GEO-
FENCING
13. Geo-Locating or targeting
customers by their location is
now emerging as a valuable tool
to understand customer
behaviors, drive traffic and
increase revenue
GEO-LOCATION / GEO-
FENCING
14. Smartphones, GPS-enabled
mobile devices, and Mobile
Internet Access has resulted in a
massive amount of geographic
and behavior-based data
GEO-LOCATION / GEO-
FENCING
15. Consumers rely on their mobile
devices for purchases.
Grab coffee or research a product
in a store.
GEO-LOCATION / GEO-
FENCING
16. Technology today can now place
business ads and content in front
of customers who are online and
within that business’ proximity
GEO-LOCATION / GEO-
FENCING
17. Only 23% of Retail Marketers are
using geo-targeted data in mobile
marketing
GEO-LOCATION / GEO-
FENCING
20. Sending out coupons and deals
through alerts
Businesses offer special gifts,
alerts to flash sales and early
access via proximity alerts
GEO-LOCATION / GEO-
FENCING
22. When customers nears a store,
their phone receives a coupon
notification. (via SMS or Mobile
App)
GEO-LOCATION / GEO-
FENCING
23. Taco Bell – they sent mobile
incentives through the New
York Times’ iPhone app for its
successful “Happier Hour”
campaign.
GEO-LOCATION / GEO-
FENCING
24. Target the location of your
competition to drive
consumers to your business.
(Geo-Conquesting)
GEO-LOCATION / GEO-
FENCING
25. A business can create a geo-
fence around it’s competition
so that when a consumer with
a smartphone enters that
fence, he/she receives a
coupon to purchase during a
special sale
GEO-LOCATION / GEO-
FENCING
26. It is becoming increasingly
popular at shopping malls
GEO-LOCATION / GEO-
FENCING
28. Most consumers are willing to opt in
to location tracking if they benefit
from it
77% of respondents indicated they
would opt into location tracking as
long as they receive enough value
GEO-LOCATION / GEO-
FENCING
29. If retailers collect data without
offering value, retailers will
likely see substantial consumer
deflections and possibly public
controversy
GEO-LOCATION / GEO-
FENCING
34. Businesses that embrace
geolocation can reach customers
in new ways near the point of sale
and use location data to improve
business functions.
GEO-LOCATION / GEO-
FENCING
