Will consumers use the apple watch? why we need a new category? and what with the apple watch and the minimal consumption?

1. 1
2014-15 Trends
Minimal Consumption
A special reference to the
#AppleWatch launch
ALL RIGHTS RESERVED©
10 September 2014

2. 2014-­‐15
Trends|
Minimal
Consump8on

3. “Minimal Consumption is the
new consumption. It is directed
excatly at what we need"

4. Minimal Consumptions assumptions:
People want to minimize their consumptions
and their day to day life actions
Technology helps them minimize & accurate
Different needs – different tools

6. What
do
we
need?

7. Main Motivations:
#personal, #easy, #minimal

8. So, why not using our mobile?

9. #Voice is out – nobody talks anymore
#Decreasing in differentiation between
mobile gadgets
#mobile products became less desirable
#Mobiles - too big for simple actions
this is why we need
a new category

10. That will be:
#differentiate
#emotional
#personal
#cool
#fashionable

11. We can predict: ?

12. Minimal Screen
# People
will
get
used
to
do
rou0ne
simple
acts
with
a
small
screen
# It
will
be
part
of
“natural”
intui0ve
behavior
# Wearing
an
apple
watch
will
be
a
personal
and
fashionable
statement
# The
iPhone
will
use
for
“Bigger
than
Bigger”
capabili0es
(
media,
etc)

14. #apple_we_love_you

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©
ALL
RIGHTS
RESERVED
2014