1. Introducing
Visa Mobile
Payments for
Developing Countries
Examining User Experience and Its Impact on
Adoption & Usage of Mobile Channels – Visa
Mobile for Developing Countries
Mobile Banking & Payments for Emerging Asia Summit 2012 Prepaid and Emerging Markets | April 2012

2. Forward-Looking Statements
• These materials and discussion of them may contain forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform
Act of 1995. These statements can be identified by the terms “anticipate,” "believe," "continue," "could," "estimate," "expect," "intend," "may,"
"potential," "project," "should," "will" and other similar references to the future.
• Examples of such forward-looking statements may include, but are not limited to, statements we make about our response to the recent U.S. financial
regulatory reform legislation, the effect of developments in regulatory and government investigations, our future strategic plans and goals, our pricing
strategies, our data processing revenues, the number of transactions we process, our belief that there will be a global secular shift to electronic
payments and our growth in that category, increased consumer and commercial spending, our liquidity needs and our ability to meet them, and our
online payment, fraud and security management capabilities.
• By their nature, forward-looking statements: (i) speak only as of the date they are made, (ii) are neither statements of historical fact nor guarantees of
future performance and (iii) are subject to risks, uncertainties, assumptions and changes in circumstances that are difficult to predict or quantify.
Therefore, actual results could differ materially and adversely from those forward-looking statements because of a variety of factors, including the
following:
• The impact of the U.S. Wall Street Reform and Consumer Protection Act, including: its effect on issuers' and retailers' network selection for debit
transactions; its effect on our financial institution customers and on debit interchange rates; its effect on other product categories, such as credit; and
the adoption of similar and related laws and regulations elsewhere;
• Developments in current or future disputes, including: interchange; currency conversion; and tax;
• Macroeconomic and industry factors such as: currency exchange rates; global economic, political, health and other conditions; competitive pressure
on customer pricing and in the payments industry generally; material changes in our customers' performance compared to our estimates; and
disintermediation from the payments value stream through government actions or bilateral agreements;
• Systemic developments, such as: disruption of our transaction processing systems or the inability to process transactions efficiently; account data
breaches involving card data stored by us or third parties; increased fraudulent and other illegal activity involving our cards; failure to maintain
interoperability between our and Visa Europe's authorization and clearing and settlement systems; loss of organizational effectiveness or key
employees; changes in accounting rules or treatment; and
• The other factors discussed under the heading "Risk Factors" herein and in our most recent Annual Report on Form 10-K and our most recent
Quarterly Reports on Form 10-Q.
• You should not place undue reliance on such statements. Unless required to do so by law, we do not intend to update or revise any forward-looking
statement, because of new information or future developments or otherwise.
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 2

3. What Is Visa?
We are a payments technology company
that helps power the global economy
1.85B
We Are… Visa Cards5
• Global payments technology
company and enabler 15,700
1.8M
• Transaction-processing ATMs3
Financial
Institution
network that connects Customers
Visa Inc.
cardholders, merchants operates the
and financial institutions world’s
largest retail
electronic
payments
network1
What We Are Not… $3.3T
$5.2T
• Credit card issuer Total Volume2
Payments
Volume
• Lender
• Exposed to consumer 71B
credit risk Total
Transactions4
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 3

4. Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 4

5. Snapshot America – circa 1958-1959
Financial Account Acceptance
Sources: Electronic Value Exchange – Origins of the VISA Electronic Payment System by David L. Stearns; The Power of an Idea by Paul Chutkow
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 5

6. US Credit Card Market: 1958-1966
1958-1959 1960-1966
Bank AmeriCard and Only 10 more
30 other closed-loop closed-loop
programs launched programs added
45
# of bank-led credit card programs (USA)
40
35
30
25
20
15
10
5
0
1958 1959 1960 1961 1962 1963 1964 1965 1966
Year
Sources: Electronic Value Exchange – Origins of the VISA Electronic Payment System by David L. Stearns; The Power of an Idea by Paul Chutkow
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 6

7. Three years later…
3 More Years
1400
# of bank-led credit card programs (USA)
1,207
1200
1000
1958-1959
800 BofA + 30 more
600 1960-1966
Just 10 more 481
400
200
0
1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969
Year
?
Sources: Electronic Value Exchange – Origins of the VISA Electronic Payment System by David L. Stearns; The Power of an Idea by Paul Chutkow
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 7

8. 1966: from closed to open networks
Financial Account Acceptance
Shared
Networks
Sources: Electronic Value Exchange – Origins of the VISA Electronic Payment System by David L. Stearns; The Power of an Idea by Paul Chutkow
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 8

9. Emerging markets and inclusive finance
What’s different
• Technology
• Regulation
• Partners
• Applications
What’s not
• The power of shared networks
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 9

10. Déjà vu?
Financial Account Acceptance
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 10

11. Economies of scale through interoperability
Financial Account Acceptance
Shared
Network
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 11

12. Visa is a Network Business
• Banks and Mobile Network
Operators come from the same
DNA. Both run network
businesses – one moving
dollars and cents, the other
voice and data.
• Visa connects the world
through digital currency and
financial services
• Visa continues to innovate
globally and lead in payments
and payment solutions whilst
working with many partners in
the global eco-system
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 12

13. Convergence of
Networks
Mobile Credit
Web Debit
Social Prepaid
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 13

14. Serving Consumers in Developed and
Developing Countries
Mature Countries
Enhances consumer payment experience,
offers consumers more control and a way
to better manage financial accounts.
Developing Countries
For billions of people considered
unbanked, simplify access to financial
services, bring more security and global
reach to daily financial transactions
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 14

15. Developed Countries: Next Generation
Payment Solutions
Sophisticated, Cross-Channel Digital Wallet
• “Mobilize” existing Visa accounts
*
• Extend mobile banking to payments
• Enhance consumer payment experience
• Enable consumer control
• Offer new transaction types
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 15

16. Developing Countries: Next Generation
Payments Solutions
A Mobile Wallet for Developing Markets
• Increase financial inclusion for millions of
unbanked
• Visa virtual prepaid as onramp to financial
services
• Drive global interoperability, scalability and security
• Enable consumer control
• Offer new payment types
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 16

17. From Closed to
Open Loop…. New Payment
Functionality
• 15K financial
institutions
• eCommerce Mobile Stored
• Millions of
Value Account merchants
• International
remittances • 1.9 billion Visa
Perso accounts
• ATM & EDC Closed- n-to-
Loop Perso
Withdrawals Global Mobile n
Interoper- Prepaid Security
ability
Cash-in / Agent
• 200 countries out Network
• Real-time risk
• 175 currencies scoring
• 20,000 transaction • Fraud and dispute
messages p/sec. Scalability
management
• Multiple security
layers
Mobile Money APAC 2012, Singapore, 30th January
Mobile Banking & Payments for Emerging Asia Summit
Visa Mobile Prepaid and Emerging Markets | April 2012 2012 Prepaid and Emerging Markets | April 2012
Visa Confidential 17
2012

18. Terima Kasih!
sbreen@visa.com
Mobile Banking & Payments for Emerging Asia Summit 2012 Prepaid and Emerging Markets | April 2012