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          Protect Your
         IT Sales Leads
          with Smarter
         Lead Nurturing
  Courtesy of the
  Small Business Computer Consulting Blog
  http://blog.sphomerun.com
  Source: iStockphoto
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  “Thanks, But I’m
  Not Ready to Buy
  Yet.”
Sponsored by ITSalesSecrets.com
SPHomeRun.com




How Often Do You
Hear Some Variation
of That Response
From Your IT Sales
Leads?
Sponsored by ITSalesSecrets.com
SPHomeRun.com




          Adjust to Your
           Sales Cycle
             Length
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  For Sales Staff
  at VARs,
  IT Consultancies,
  and Managed
  Service Providers
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  There’s Generally
  a Sales Cycle of
  3-12 Months
Sponsored by ITSalesSecrets.com
SPHomeRun.com




 Of Course, Your
 Mileage May Vary
 Depending on Your
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  • Target Market
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  • Industry
    Concentration
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  • Geographic
    Location
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  • Average Sales
    Size
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  • Other Factors
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  But What Can You
  Do Proactively to
  Protect Your
  Hard-earned
  IT Sales Leads,
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  So That When
  They’re Ready to
  Buy,
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  These Leads Don’t
  End Up Going to
  Your Most Feared
  Competitor?
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  Two Words:
  Lead Nurturing
Sponsored by ITSalesSecrets.com
SPHomeRun.com




      Stay Top of Mind
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  It’s Critical to Stay
  in Touch with
  Prospective
  Clients, in a
  Value-added Way,
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  Over an Extended
  Period of Time
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  This Done by
  Sharing Highly-
  relevant, Highly-
  Valuable Content
  and Information:
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  • Blog Posts
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  • E-mail
    Newsletters
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  • Webinars
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  • White Papers
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  • Case Studies
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  • Evaluation
    Guides
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  The Goal is for
  Lead Nurturing
  Content Drive
  More Engagement
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  And Move the
  Decision Maker
  Through the
  Various Stages of
  the Sales Cycle
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  Any Time You
  Have a Sales
  Cycle that's
  Anything But an
  Impulse Buy
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  You Definitely
  Need to Stay Top
  of Mind With Lead
  Nurturing
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  What’s Been Your
  Experience With
  Using Various
  Forms of Lead
  Nurturing
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  And Content
  Marketing to Keep
  Qualified Leads
  Engaged?
Sponsored by ITSalesSecrets.com
SPHomeRun.com




  Please Share
  Your Thoughts in
  the Comments
  Area Below
SPHomeRun.com
Recommended Reading:
Seven IT Sales Secrets

                                Download this
                                Free Special Report Now at
                                ITSalesSecrets.com

Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.

Source: iStockphoto

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Protect Your IT Sales Leads with Smarter Lead Nurturing (Slides)