Socon10 Discussion on Pick a Metric and Manage it. Service levels, response times, mentions, leads and reach are all valid approaches. Take a process centric approved to managing your social media initiative and measurement efforts. Improvement should be the main goal.
17. Be agile….
Things You
Do
Everyday
Things Things Learn,
You You Change,
Could Do Prioritize Iterate
Source:mtn goat sw
18. What Should You Measure?
•Leads?
•Support Inquiries?
•Mentions?
•Re-Tweets?
•Authority/Influence?
•Speed to Follow Up?
•Fans/Friends?
•Election Outcome?
•Bit.ly clicks?
19.
20. Somebody has to do
something and it’s
incredibly pathetic that it
has to be us.
-J. Garcia
@really?