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Brief
• Create a 30 second TV advert for a new brand
of washing powder aimed at either….
• Female professional aged 28-35
• Students aged 18-25
• Male aged 26-32
• Female, mother, aged 35-45
Creating a blog
• Demonstrate your research and planning
• Show your creativity
• Use our blog:
• Mind Maps
• Mood Boards
• Notes in bullet point form
• Sketches of packaging
MOOD BOARD EXAMPLES
MIND MAP EXAMPLES
How will you research your target
audience’s response?
• Show your packaging to target audience?
• Videos embedded in blog?
• Questionnaires?

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Planning your ad

  • 1. Brief • Create a 30 second TV advert for a new brand of washing powder aimed at either…. • Female professional aged 28-35 • Students aged 18-25 • Male aged 26-32 • Female, mother, aged 35-45
  • 2. Creating a blog • Demonstrate your research and planning • Show your creativity • Use our blog: • Mind Maps • Mood Boards • Notes in bullet point form • Sketches of packaging
  • 4.
  • 5.
  • 7.
  • 8.
  • 9. How will you research your target audience’s response? • Show your packaging to target audience? • Videos embedded in blog? • Questionnaires?