Learning Lunch. Prob won't make much sense without me wittering on in the background. About setting up the new business, branded utility, some Google stuff and a few pieces of inspiration (do check out the Royal Society Animate videos on YouTube, the one on time is incredible).

1. WHAT’S NEW

4. A BIT OF WORK (WEEK PLANNER)

5. GOT HOME...

9. A BIT OF WORK (WEEK PLANNER)

12. OMM WRITER

13. THE NEW DESK’S NICE BUT SOMETIMES YOU
HAVE TO GET OUT OF THE HOUSE...

14. STARBUCKS & SOCIAL MEDIA
ONE OF THE FEW CASE STUDIES WHICH STANDS UP
Website now has 180,000 registered users
80,000 ideas have been submitted, 50 of which
have been implemented in-store.
• Dark days of early 2008. Sales and traffic had begun to slip for the first
time in its history

15. 5.7 million Facebook fans and 775,000 Twitter followers
“This was not built as a marketing channel, but as a consumer relationship-
building environment”

16. • Customer dissatisfaction comes when marketing promises what
operations can’t deliver.
• The friendliness and tolerance of Starbucks employees is incredible.

17. BUT MOSTLY I GO FOR THE FREE POWER & WIFI
"It's a lot easier to be
repeatedly useful than
it is to be repeatedly
funny or sexy" Rory Sutherland

18. MICHELIN GUIDE AS GRANDADDY OF
BRANDED UTILITY
• More time driving to restaurants
• Moredriving means wearing out tyres
and buy more Michelin
• Brand sits at the heart of the objects
usefulness

19. ANOTHER DRIVING UTILITY
• Technologywhich adds a
gaming element to
driving
• Go social and compare
results with friends
• Adds
fun to the
mundane

20. NIKE +

24. 4$5445(6%007$%$)%&5$895-5$7.:$5%-($;.'(24$/%45<$.($895-5$7.:$).=$
!!!!!"#$%&'$(%)!*!+#$%!,#%-(.!./0)!1)2#-)&!(!3(-)!(&!4#$!!
foursquare - your normal life becomes a game as you check
!!!!!25)26!/,!7#!8.(2)&!4#$!9/&/7!(,:!0#..#;!4#$%!0%/),:<&!(2=9/74!
in to places you visit and follow your friend’s activity
!!!!!>?/../#,!;#%.:;/:)!25)26/,&!(!;))6!
1 Million worldwide check-ins per week

25. NINTENDO DIDGET

26. MAKING THE MUNDANE FUN, PERSONAL DATA
TRAILS
Pierre de Frédy, largely recognized as the father of the modern Olympic
Games, acknowledged this fact more than a century ago when he wrote: “the
important thing in life is not to triumph but to compete.”
Gaming reward systems to encourage interaction
In re-launching its free, Quicken-like web service the company introduced a
new feature to the personal checkbook: scoring. Avoid bank fees: +250
points. Transfer some funds into savings before they can burn a hole in your
pocket: +1000 points.
Droga 5 the Million

27. MAKING THE MUNDANE FUN, PERSONAL DATA
TRAILS
Pierre de Frédy, largely recognized as the father of the modern Olympic
Games, acknowledged this fact more than a century ago when he wrote: “the
important thing in life is not to triumph but to compete.”
Gaming reward systems to encourage interaction
In re-launching its free, Quicken-like web service the company introduced a
new feature to the personal checkbook: scoring. Avoid bank fees: +250
points. Transfer some funds into savings before they can burn a hole in your
pocket: +1000 points.
Droga 5 the Million
FUNDANE!!

28. EVERY NOW & AGAIN I TRY TO GO TO A CONFERENCE. YOU CAN
ENJOY HIGHLIGHTS LIKE THESE

29. THIS IS THE YEAR OF THE MOBILE
THIS IS THE YEAR OF THE MOBILE
THIS IS THE YEAR OF THE MOBILE
THIS IS THE YEAR OF THE MOBILE
THIS IS THE YEAR OF THE MOBILE
THIS IS THE YEAR OF THE MOBILE
THIS IS THE YEAR OF THE MOBILE
THIS IS THE YEAR OF THE MOBILE
THIS IS THE YEAR OF THE MOBILE
THIS IS THE YEAR OF THE MOBILE
THIS IS THE YEAR OF THE MOBILE
NO REALLY, THIS THE YEAR OF TH

30. •2 points of interest:
• Why was the UK election so analog?
• Andrew Walmsley on the same panel as the COI client

31. I BOUGHT AN IPAD
STEVE JOBS @ D8 CONFERENCE
"When we were an agrarian nation, all cars were trucks because that's what
you needed on the farms."
"PCs are going to be like trucks," Jobs said. "They
are still going to be around but only one out of x
people will need them."
The move, Jobs said, will make many PC veterans
uneasy...

33. ONLIVE IPAD DEMO
D8 CONFERENCE

34. MODERN FAMILY
D8 CONFERENCE
Producer Levitan is a geek, though, and I was particularly taken
with how the show team uses Twitter as an immediate feedback
loop. When "Modern Family" airs live, the show team watches the
audience "laughing on Twitter." He called it "Google Mirth," and
thinks that social networks are "bringing people back to watching
TV live (because) they want to participate in that program."

35. GOOGLE TV @D8

36. GOOGLE MOBILE APPS RESEARCH
UNDERSTANDING USERS ANYWHERE, ANYTIME

37. GOOGLE MOBILE APPS RESEARCH
UNDERSTANDING USERS ANYWHERE, ANYTIME
"R e p e t i t i v e n o w " "Bored now" "Urgent now"

38. GOOGLE MOBILE APPS RESEARCH
UNDERSTANDING USERS ANYWHERE, ANYTIME
"R e p e t i t i v e n o w " "Bored now" "Urgent now"
"Repetitive now" is checking for the same information over and over, like
checking the same stock quotes or weather. Google uses cookies to help
cater to mobile users who check and recheck the same data points.

39. GOOGLE MOBILE APPS RESEARCH
UNDERSTANDING USERS ANYWHERE, ANYTIME
"R e p e t i t i v e n o w " "Bored now" "Urgent now"
"Repetitive now" is checking for the same information over and over, like
checking the same stock quotes or weather. Google uses cookies to help
cater to mobile users who check and recheck the same data points.
"Bored now" users who have time on their hands. People on trains or waiting
in airports or sitting in cafes. Mobile users in this group look a lot more like
casual Web surfers, but mobile phones don't offer the robust user input of a
desktop, so the applications are tailored.

40. GOOGLE MOBILE APPS RESEARCH
UNDERSTANDING USERS ANYWHERE, ANYTIME
"R e p e t i t i v e n o w " "Bored now" "Urgent now"
"Repetitive now" is checking for the same information over and over, like
checking the same stock quotes or weather. Google uses cookies to help
cater to mobile users who check and recheck the same data points.
"Bored now" users who have time on their hands. People on trains or waiting
in airports or sitting in cafes. Mobile users in this group look a lot more like
casual Web surfers, but mobile phones don't offer the robust user input of a
desktop, so the applications are tailored.
"Urgent now" is a request to find something specific fast, like the location of a
bakery or directions to the airport. Since a lot of these questions are
location-aware, Google tries to build location into the mobile versions of
these queries.

41. GOOGLE JAM
WWW.BIT.LY/GOOGLEJAM

42. GOOGLE JAM

43. STILL WORKING OUT WHAT TO DO WITH THE IPAD

45. FARMVILLE FOR IPAD

46. THEN I SAW THIS

47. 3 TRENDS
Trend 1: Geolocation tools and the convergence of online and offline
experiences
They presented CatchAChoo case study, the trainer-hunt run for Jimmy Choo using
foursquare and Twitter. There is a stat that says 80% of all data online has a geolocational
element. In most cases this data isn’t used. The steady rise of smart-phones will make this
data more useful to users and easier for people to add to.
Trend 2: Increased focus on ROI
Clients will increasingly focus on and want proof for the value or ROI of the work they do in
social media. Brands should not be using social media unless they have a clear view of the
business aims that social media can contribute to. Success and ROI is rarely a measure of
how many people ‘Like’ you on Facebook or how many followers you have on Twitter. ROI
comes from showing the impact your work has had against real business aims.
Trend 3: Consumer resistance to brands on social media
Increasing resistance from consumers about brands engaging with them in social media.
Facebook is a place where people are often talking and sharing with friends and connections
and don’t want to be interrupted by a brand. Better to choose the right place to engage in the
right way. If not then consumers may start to filter out brands and brand messages and exert
more control over their own experiences online.

49. USE THE POWER OF THE STATUS MESSAGE.
The status message is the social megaphone of the digital
generation. All you have to do is type in a few characters
and the message is sent to the desktops of all your friends.
While we distributed funny videos via e-mail a few years
ago, this is done through our status message today.

50. USER COMPLICIT SPAM

51. IT DEPENDS ON HOW OFTEN YOU UPDATE
YOUR STATUS/TWEET I SUPPOSE

52. IT DEPENDS ON HOW OFTEN YOU UPDATE
YOUR STATUS/TWEET I SUPPOSE
Average number of texts sent per month by US teens?

53. IT DEPENDS ON HOW OFTEN YOU UPDATE
YOUR STATUS/TWEET I SUPPOSE
Average number of texts sent per month by US teens?
2217

54. KEY CONCEPTS FROM ECONOMICS
STOCK & FLOW

55. KEY CONCEPTS FROM ECONOMICS
STOCK & FLOW
There are two kinds of quantities in the world.

56. KEY CONCEPTS FROM ECONOMICS
STOCK & FLOW
There are two kinds of quantities in the world.
Stock is a static value: money in the bank, or trees in the
forest.

57. KEY CONCEPTS FROM ECONOMICS
STOCK & FLOW
There are two kinds of quantities in the world.
Stock is a static value: money in the bank, or trees in the
forest.
Flow is a rate of change: fifteen dollars an hour, or three-
thousand tooth­picks a day.

58. KEY CONCEPTS FROM ECONOMICS
STOCK & FLOW
There are two kinds of quantities in the world.
Stock is a static value: money in the bank, or trees in the
forest.
Flow is a rate of change: fifteen dollars an hour, or three-
thousand tooth­picks a day.
The ratio of a stock over a flow has units of (units)/(units/
time) = time

59. KEY CONCEPTS FROM ECONOMICS
STOCK & FLOW
There are two kinds of quantities in the world.
Stock is a static value: money in the bank, or trees in the
forest.
Flow is a rate of change: fifteen dollars an hour, or three-
thousand tooth­picks a day.
The ratio of a stock over a flow has units of (units)/(units/
time) = time
Stock and flow is a great metaphor for media today:

60. KEY CONCEPTS FROM ECONOMICS
STOCK & FLOW
There are two kinds of quantities in the world.
Stock is a static value: money in the bank, or trees in the
forest.
Flow is a rate of change: fifteen dollars an hour, or three-
thousand tooth­picks a day.
The ratio of a stock over a flow has units of (units)/(units/
time) = time
Stock and flow is a great metaphor for media today:
Flow is the feed. It’s the posts and the tweets. It’s the
stream of daily and sub-daily updates that remind people
that you exist.

61. KEY CONCEPTS FROM ECONOMICS
STOCK & FLOW
There are two kinds of quantities in the world.
Stock is a static value: money in the bank, or trees in the
forest.
Flow is a rate of change: fifteen dollars an hour, or three-
thousand tooth­picks a day.
The ratio of a stock over a flow has units of (units)/(units/
time) = time
Stock and flow is a great metaphor for media today:
Flow is the feed. It’s the posts and the tweets. It’s the
stream of daily and sub-daily updates that remind people
that you exist.
Stock is the durable stuff. It’s the content you produce
that’s as interesting in two months (or two years) as it is
today. It’s what people discover via search. It’s what

62. TODAY THERE’S TOO MUCH FLOW
Question:
It’s worth asking yourself: Is this
stock? Is this flow? How’s my mix?
Do I have enough of both?

65. THE INTERNET VS THE WEB

66. THANK YOU

71. WE OFTEN GET CARRIED AWAY WITH
FASHIONABLE AND EXCITING NEW PLATFORMS
WITHOUT THINKING ABOUT REACH/IMPACT