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Financing Agri-value Chain Development in
India – Constraints and Opportunities

P K Joshi

International Food Policy Research Institute
South Asia Regional Office, Pusa, New Delhi 110 012
India
E-mail: p.joshi@cgiar.org
Coverage
1.
2.
3.
4.
5.
6.

Problems of agricultural marketing in India
Evolution of agri-value chain development
and its financing in India
Illustration of few value chains
Benefits of modern value chains to producers
Constraints in financing agriculture and value
chains
Opportunities and way forward
I
Problems of Agricultural Marketing
Low market development
Key problems in agricultural marketing


Dominance of smallholders and small marketable
surplus






Dominance of informal sector in marketing





Small quantity of marketable surplus
High marketing and transactions cost
Low bargaining power (traders’ exploitation)
Low producers’ share in retail prices (30-50%)
Lack of price discovery mehanism

Fragmented supply chain




Adds to inefficiency in agricultural marketing
Multiple and exploitative intermediaries
Low producers’ share in retail prices (30-50%)
……. problems in agricultural marketing


Inadequate markets and marketing infrastructure







Perishable nature of high-value commodities




Inadequate market yards; storage, warehouses, cold
chains; refrigerated vans
Huge wastage of agri-commodity, especially perishable
commodities (30-60%)
Limited packaging, branding and certification
Limited access to market information
High risk (production & marketing: 60-70%)

Food safety issue



Unable to comply due to lack of information
Pesticide residue
Growing demand for agri-commodities


Increasing demand for agricultural commodities




Changing consumption basket from cereals to highvalue & processed commodities





Rising income, growing urbanization, unfolding globalization,
changing tastes and preferences

Not only among rich & urban consumers but poor and rural
consumers
Demand of food grains increased by 10% and of high-value
commodities much faster: milk 30%; vegetables 50%; meat,
eggs & fish 100%; fruits 163%

Growing and promising trade of agri-commodities


Europe, Middle East and USA
II
Evolution of Value Chains and Financing
in India
Current popular supply chain in India

Farmer

Consolidator

Consumer

Trader

Commission
Agent

Retailer

Wholesaler

• Unorganized, fragmented and inefficient
• High transaction costs and high losses
• Low processing and poor food safety concerns
Supply chain financing approaches (source: KIT & IIRP
2010)

A. Chain liquidity

B. Agriculture finance
(c) Value chain financing


One or more financial
institutions are engaged








Product flow
Finance flow
Information flow
Technology flow
Risk management

Actors






Farmer
Traders
Processors
Exporters
Retailers
Key instruments of value chain financing


Financing for buying inputs




Financing for creating assets










Land development, polyhouse development, machine, irrigation
management (drip, sprinkler, micro-irrigation)
Cold storage, warehouse, chilling plants, processing plant, animals

Financing for risk mitigation




Planting material, Chemicals, feed, chicks, packaging material

Insurance for production and transportation
Agricultural commodity futures

Warehouse receipts
Commodity futures market


Price discovery and price risk management
Agricultural financing in India
• Nearly half of the farmers have no
access to credit
• 27% have access to formal sources
• Those have no access; 88% are
marginal farmers
Agricultural credit in India, Rs billion
Year

Supply

Demand

Gap, %

2002-03

2562

2665

4.0

2003-04

3004

3260

8.5

2004-05

3583

3811

6.4

2006-07

4411

4944

12.1

2006-07

5361

6745

25.8

2007-08

5817

7741

33.1
Sector-wise credit in India
•

•
•

•

Growth in agriculture &
allied credit
• 6.1% in 2011-12
• 7.5% in 2012-13
Processing sector has
16% share in total
agricultural credit
Growth in processing
sector credit
• 18.3% in 2011-12
• 7.6% in 2012-13
Micro-financing has
limited share
Financing cold storage & processing



Cold storage and processing are the key areas for financing
Source of financing







National Bank for Agriculture & Rural Development
National Cooperative Development Corporation
Nationalized and private banks
FDI in processing

Processing


12% interest of US$ 150,000 for 5 years repayment




Washing, grading & peeling of fruits
Juice extraction and filtration
Standardization and packaging
Cold storage, their numbers and capacity
Commodity

Nos. Share in Share in
Nos, % capacity,



Cold chain logistics

%



Potatoes

3,023

56.1

76.9



F & Veg

158

2.9

0.5



Meat &
fish

482

8.9

0.8



Milk +
products

191

Others

87

1.6

0.1



Multipurpose

1,445

26.8

21.4



Total

5,386

100.0

100.0



3.5

0.3



Constraints


95% of cold storage capacity is with private
sector; co-op has 4% only

Pre-cooling facilities
Cold storage
Refrigerated carriers
Packaging
Warehousing
Erratic power supply
Uncertain market
Uncertain policies
Modern Terminal market



Producer/farmers and their associations
Collection centers Direct selling





Modern infrastructure facilities





Electronic auction
Processors; exporters; wholesaler/trader/retail chain operators
Storage; cold storage; temperature control warehouses; ripening
chambers
Washing; grading; storing; weighing; quality testing

Services available



Banking institutions
Settlement of payment; advisory on inputs; prices; transport;
packaging
Foreign direct investment (FDI)
• Agro-processing

•

– 100 percent in equity

• Seed development and
production
• Single brand retail
– 100%

• Multi-brand retail
– 51%

• Conditions for FDI in multibrand retail:
– 50 % in backend
– 30% procurement from SMEs

•

Food sector received only 3.3%
of the gross FDI flow in India
between 2000 and 2010
Seed sector
– Cargill, Syngenta, Monsanto

•

Processing sector
– Britannia; Nestle; Kellogg; PepsiCo.,
Perry, etc.

•

Major players in back-end
– Wal-Mart cash & carry
– Metro cash & carry

•

Food service restaurants (single
brand FDI)
– KFC; Pizza Hut; Dominoes;
McDonald’s etc
FDI inflow between 2000 and 2013 in food and
agriculture US$ million)
Agri-export zone: 60 in 20 states
Jammu & Kashmir: Apples, walnuts
Uttar Pradesh: Basmati rice, potatoes, mangoes,
vegetables

Uttaranchal: Basmati rice, aromatic & medicinal plants

Sikkim: Flowers, Cherry pepper
Himachal Pradesh: Apples
Punjab: Basmati Rice, vegetables

Rajasthan: Coriander, cumin

Assam: Ginger
Tripura: Organic Pineapple

West Bengal: Pineapple, litchi, Darjeeling
tea, vegetables

Gujarat: Mangoes, vegetables, sesame seeds
Bihar: Lychee, Vegetables and honey
Maharashtra: Grapes, Grape wine, mangoes, flowers,
onion

Orissa: Ginger and turmeric
Madhya Pradesh: Onions, garlic, seed spices, lentils

Karnataka: Gherkins, rose, onions, flowers, vanilla

Tamil Nadu: Flowers, mangoes, cashew nuts

Andhra Pradesh: vegetables, mango pulp, grapes,
gherkins
PPP initiative in Maharashtra
Crop

Private sector

Farmers covered

Maize

Monsento, Pioneer, Vankys

6,000

Soya

ADM

63,750

Pulses

Rallies India

64,500

Cotton

Nuziveedu Seeds

3,423

Onion

Jain Irrigation system

3,423

Tomato

Hindustan Lever

Potato

PepsiCo

Grapes

Mahendra

Sugarcane

12 sugar factories

618
1,207
200
1,200
Emergence of innovative institutions:
contract farming, cooperatives, producers’ companies








Public sector initiatives
 State level Agro-industries
Corporation
Cooperative sector initiatives
 Dairy sector; Safal
 Mahagrapes; Mahabanana
Private sector initiatives
 ITC
 FieldFresh; Heritage
 Mahindra Subhlabh
 Nigger Agro; Goderej; Dabur
 Venketeshwar/Saguna/
Pioneer
Multi-national firms
 Nestle, Pepsi, Britannia, Perry










Opportunity for agri-input
services
 KHB (DCM Sriram group)
 Mahindra & Mahindra
Financial institutions
 Nationalized banks
 Private Banks
Rise of Retail Chains
 Reliance, Foodworld,
MORE
 Nilgiri, and many more…..
Cash & carry
 Walmart, Metro
Producers’ Companies
 Kaushalandera & ………
III
Some Illustrations of Improved Value Chains
Cooperative model: AMUL milk model
Private sector initiative: tomato & potato by PepsiCo

In potato, CPRI, Shimla is
providing technical support
Field Fresh Model for domestic and export
market (Bharati and Del Monte Pacific)
Value chain & financing cut flowers by Tanflora Corporation

Flowers exported
to Europe, Middle
& Far East,
Australia, Japan
25:75 sharing of
profit
Value chain & financing in poultry: Saguna
IV
Benefits of Modern Value Chain to
Farmers: Some Case Studies
Impact of improved value chain on farmers’
income (Birthal, et al 2007)

Net profit (Rs/t)

4500
3750
3000

3651

2250
1500

2255
1821

2003

750
0

1791
1007

Milk
Contract

Broilers
Non-contract

Vegetable
Farm-level production and transaction costs of
improved & traditional value chain (Birthal , et al 2007)
Milk

Vegetable

2500

80 00
70 00

1442

437

100

50 00
40 00
30 00

2000

5586

5728

Unit cost (Rs/t)

60 00

1500

35

1000
1485

1630

20 00

500
10 0 0

0

0
C o n tra c t

P ro d u c tio n

N o n - c o n tra c t

T ra n s a c tio n

Contract

Producti on

Non -contract

Transacti on
Incentives in Wal-Mart: Cash and Carry


Form self-help groups, work with civil society
organizations and appoint field agronomist


Provide expert advise

Soil testing and provide agri inputs
 Demonstrations in partnership with Bayer Crop
Science and seed companies
 Benefits






20-30% higher yields
7-8% higher prices, and 3-5% incentives on quality
Reduce marketing cost 10-15%
V
Constraints in Financing Farmers and
Value Chains
Problems in developing improved value chains


Breach of contract




Low bargaining power of smallholders




Restricts change in production portfolio

Dependency on the firm in the long-run




Low volume

Asset specialization




Producer or the firm (mainly on output prices & quality)

Access to market, information and technology

Monopsony in the long run
Major constraints of processing sector
(source: Kucjru, 2012)

• Low capacity utilization
• Poor recovery of the finished product from the raw
materials
• Problems of arranging adequate working capital
and its management
• Low product quality
• Unreliable assured power support
Constraints in financing improved value chain


Dominance of large number of small and unorganized
farmers


High transaction cost of the firm and financer




Unorganized and fragmented agri-marketing






Lead to inefficiencies and losses

Uncertainty of default repayment
Week legal framework
Unstable business environment




New pilot on how kirana shops can become bankers

Instable policy environment

Government policies


Strong bureaucracy, stringent regulations, political uncertainty
Drivers of value chain success (Source: Parthasarthy et al 2004)

Success relies on
road network and
urbanization

Page 37
VI
Way Forward
5-point program


Consolidate producers, their production & produce




Develop markets and market infrastructure






Agriculture Produce Market Committee (APMC) Act is a major obstacle
Implementation of Model Market Act with caution

Create business-friendly environment





Improve existing markets, processing sector and develop new markets

Reform markets




Producers’ associations or cooperatives, self-help groups

Consistent and sustained policies
Incentives for financial institutions

Incentives for investment in rural infrastructure



Warehouses, chilling centers, ICT in agriculture
Develop road network; stable power supply (new sources such as solar)
Thank you

Thank you

Page 40

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IFPRI- P K Joshi : Financing Agri-value Chain Development In India – Constraints and Opportunities

  • 1. Financing Agri-value Chain Development in India – Constraints and Opportunities P K Joshi International Food Policy Research Institute South Asia Regional Office, Pusa, New Delhi 110 012 India E-mail: p.joshi@cgiar.org
  • 2. Coverage 1. 2. 3. 4. 5. 6. Problems of agricultural marketing in India Evolution of agri-value chain development and its financing in India Illustration of few value chains Benefits of modern value chains to producers Constraints in financing agriculture and value chains Opportunities and way forward
  • 5. Key problems in agricultural marketing  Dominance of smallholders and small marketable surplus     Dominance of informal sector in marketing    Small quantity of marketable surplus High marketing and transactions cost Low bargaining power (traders’ exploitation) Low producers’ share in retail prices (30-50%) Lack of price discovery mehanism Fragmented supply chain    Adds to inefficiency in agricultural marketing Multiple and exploitative intermediaries Low producers’ share in retail prices (30-50%)
  • 6. ……. problems in agricultural marketing  Inadequate markets and marketing infrastructure      Perishable nature of high-value commodities   Inadequate market yards; storage, warehouses, cold chains; refrigerated vans Huge wastage of agri-commodity, especially perishable commodities (30-60%) Limited packaging, branding and certification Limited access to market information High risk (production & marketing: 60-70%) Food safety issue   Unable to comply due to lack of information Pesticide residue
  • 7. Growing demand for agri-commodities  Increasing demand for agricultural commodities   Changing consumption basket from cereals to highvalue & processed commodities    Rising income, growing urbanization, unfolding globalization, changing tastes and preferences Not only among rich & urban consumers but poor and rural consumers Demand of food grains increased by 10% and of high-value commodities much faster: milk 30%; vegetables 50%; meat, eggs & fish 100%; fruits 163% Growing and promising trade of agri-commodities  Europe, Middle East and USA
  • 8. II Evolution of Value Chains and Financing in India
  • 9. Current popular supply chain in India Farmer Consolidator Consumer Trader Commission Agent Retailer Wholesaler • Unorganized, fragmented and inefficient • High transaction costs and high losses • Low processing and poor food safety concerns
  • 10. Supply chain financing approaches (source: KIT & IIRP 2010) A. Chain liquidity B. Agriculture finance
  • 11. (c) Value chain financing  One or more financial institutions are engaged       Product flow Finance flow Information flow Technology flow Risk management Actors      Farmer Traders Processors Exporters Retailers
  • 12. Key instruments of value chain financing  Financing for buying inputs   Financing for creating assets      Land development, polyhouse development, machine, irrigation management (drip, sprinkler, micro-irrigation) Cold storage, warehouse, chilling plants, processing plant, animals Financing for risk mitigation   Planting material, Chemicals, feed, chicks, packaging material Insurance for production and transportation Agricultural commodity futures Warehouse receipts Commodity futures market  Price discovery and price risk management
  • 13. Agricultural financing in India • Nearly half of the farmers have no access to credit • 27% have access to formal sources • Those have no access; 88% are marginal farmers Agricultural credit in India, Rs billion Year Supply Demand Gap, % 2002-03 2562 2665 4.0 2003-04 3004 3260 8.5 2004-05 3583 3811 6.4 2006-07 4411 4944 12.1 2006-07 5361 6745 25.8 2007-08 5817 7741 33.1
  • 14. Sector-wise credit in India • • • • Growth in agriculture & allied credit • 6.1% in 2011-12 • 7.5% in 2012-13 Processing sector has 16% share in total agricultural credit Growth in processing sector credit • 18.3% in 2011-12 • 7.6% in 2012-13 Micro-financing has limited share
  • 15. Financing cold storage & processing   Cold storage and processing are the key areas for financing Source of financing      National Bank for Agriculture & Rural Development National Cooperative Development Corporation Nationalized and private banks FDI in processing Processing  12% interest of US$ 150,000 for 5 years repayment    Washing, grading & peeling of fruits Juice extraction and filtration Standardization and packaging
  • 16. Cold storage, their numbers and capacity Commodity Nos. Share in Share in Nos, % capacity,  Cold chain logistics %  Potatoes 3,023 56.1 76.9  F & Veg 158 2.9 0.5  Meat & fish 482 8.9 0.8  Milk + products 191 Others 87 1.6 0.1  Multipurpose 1,445 26.8 21.4  Total 5,386 100.0 100.0  3.5 0.3  Constraints  95% of cold storage capacity is with private sector; co-op has 4% only Pre-cooling facilities Cold storage Refrigerated carriers Packaging Warehousing Erratic power supply Uncertain market Uncertain policies
  • 17. Modern Terminal market   Producer/farmers and their associations Collection centers Direct selling    Modern infrastructure facilities    Electronic auction Processors; exporters; wholesaler/trader/retail chain operators Storage; cold storage; temperature control warehouses; ripening chambers Washing; grading; storing; weighing; quality testing Services available   Banking institutions Settlement of payment; advisory on inputs; prices; transport; packaging
  • 18. Foreign direct investment (FDI) • Agro-processing • – 100 percent in equity • Seed development and production • Single brand retail – 100% • Multi-brand retail – 51% • Conditions for FDI in multibrand retail: – 50 % in backend – 30% procurement from SMEs • Food sector received only 3.3% of the gross FDI flow in India between 2000 and 2010 Seed sector – Cargill, Syngenta, Monsanto • Processing sector – Britannia; Nestle; Kellogg; PepsiCo., Perry, etc. • Major players in back-end – Wal-Mart cash & carry – Metro cash & carry • Food service restaurants (single brand FDI) – KFC; Pizza Hut; Dominoes; McDonald’s etc
  • 19. FDI inflow between 2000 and 2013 in food and agriculture US$ million)
  • 20. Agri-export zone: 60 in 20 states Jammu & Kashmir: Apples, walnuts Uttar Pradesh: Basmati rice, potatoes, mangoes, vegetables Uttaranchal: Basmati rice, aromatic & medicinal plants Sikkim: Flowers, Cherry pepper Himachal Pradesh: Apples Punjab: Basmati Rice, vegetables Rajasthan: Coriander, cumin Assam: Ginger Tripura: Organic Pineapple West Bengal: Pineapple, litchi, Darjeeling tea, vegetables Gujarat: Mangoes, vegetables, sesame seeds Bihar: Lychee, Vegetables and honey Maharashtra: Grapes, Grape wine, mangoes, flowers, onion Orissa: Ginger and turmeric Madhya Pradesh: Onions, garlic, seed spices, lentils Karnataka: Gherkins, rose, onions, flowers, vanilla Tamil Nadu: Flowers, mangoes, cashew nuts Andhra Pradesh: vegetables, mango pulp, grapes, gherkins
  • 21. PPP initiative in Maharashtra Crop Private sector Farmers covered Maize Monsento, Pioneer, Vankys 6,000 Soya ADM 63,750 Pulses Rallies India 64,500 Cotton Nuziveedu Seeds 3,423 Onion Jain Irrigation system 3,423 Tomato Hindustan Lever Potato PepsiCo Grapes Mahendra Sugarcane 12 sugar factories 618 1,207 200 1,200
  • 22. Emergence of innovative institutions: contract farming, cooperatives, producers’ companies     Public sector initiatives  State level Agro-industries Corporation Cooperative sector initiatives  Dairy sector; Safal  Mahagrapes; Mahabanana Private sector initiatives  ITC  FieldFresh; Heritage  Mahindra Subhlabh  Nigger Agro; Goderej; Dabur  Venketeshwar/Saguna/ Pioneer Multi-national firms  Nestle, Pepsi, Britannia, Perry      Opportunity for agri-input services  KHB (DCM Sriram group)  Mahindra & Mahindra Financial institutions  Nationalized banks  Private Banks Rise of Retail Chains  Reliance, Foodworld, MORE  Nilgiri, and many more….. Cash & carry  Walmart, Metro Producers’ Companies  Kaushalandera & ………
  • 23. III Some Illustrations of Improved Value Chains
  • 25. Private sector initiative: tomato & potato by PepsiCo In potato, CPRI, Shimla is providing technical support
  • 26. Field Fresh Model for domestic and export market (Bharati and Del Monte Pacific)
  • 27. Value chain & financing cut flowers by Tanflora Corporation Flowers exported to Europe, Middle & Far East, Australia, Japan 25:75 sharing of profit
  • 28. Value chain & financing in poultry: Saguna
  • 29. IV Benefits of Modern Value Chain to Farmers: Some Case Studies
  • 30. Impact of improved value chain on farmers’ income (Birthal, et al 2007) Net profit (Rs/t) 4500 3750 3000 3651 2250 1500 2255 1821 2003 750 0 1791 1007 Milk Contract Broilers Non-contract Vegetable
  • 31. Farm-level production and transaction costs of improved & traditional value chain (Birthal , et al 2007) Milk Vegetable 2500 80 00 70 00 1442 437 100 50 00 40 00 30 00 2000 5586 5728 Unit cost (Rs/t) 60 00 1500 35 1000 1485 1630 20 00 500 10 0 0 0 0 C o n tra c t P ro d u c tio n N o n - c o n tra c t T ra n s a c tio n Contract Producti on Non -contract Transacti on
  • 32. Incentives in Wal-Mart: Cash and Carry  Form self-help groups, work with civil society organizations and appoint field agronomist  Provide expert advise Soil testing and provide agri inputs  Demonstrations in partnership with Bayer Crop Science and seed companies  Benefits     20-30% higher yields 7-8% higher prices, and 3-5% incentives on quality Reduce marketing cost 10-15%
  • 33. V Constraints in Financing Farmers and Value Chains
  • 34. Problems in developing improved value chains  Breach of contract   Low bargaining power of smallholders   Restricts change in production portfolio Dependency on the firm in the long-run   Low volume Asset specialization   Producer or the firm (mainly on output prices & quality) Access to market, information and technology Monopsony in the long run
  • 35. Major constraints of processing sector (source: Kucjru, 2012) • Low capacity utilization • Poor recovery of the finished product from the raw materials • Problems of arranging adequate working capital and its management • Low product quality • Unreliable assured power support
  • 36. Constraints in financing improved value chain  Dominance of large number of small and unorganized farmers  High transaction cost of the firm and financer   Unorganized and fragmented agri-marketing     Lead to inefficiencies and losses Uncertainty of default repayment Week legal framework Unstable business environment   New pilot on how kirana shops can become bankers Instable policy environment Government policies  Strong bureaucracy, stringent regulations, political uncertainty
  • 37. Drivers of value chain success (Source: Parthasarthy et al 2004) Success relies on road network and urbanization Page 37
  • 39. 5-point program  Consolidate producers, their production & produce   Develop markets and market infrastructure    Agriculture Produce Market Committee (APMC) Act is a major obstacle Implementation of Model Market Act with caution Create business-friendly environment    Improve existing markets, processing sector and develop new markets Reform markets   Producers’ associations or cooperatives, self-help groups Consistent and sustained policies Incentives for financial institutions Incentives for investment in rural infrastructure   Warehouses, chilling centers, ICT in agriculture Develop road network; stable power supply (new sources such as solar)