73. 1. The site…
• Is it relevant?
• Are there real people on the site?
• Is the content well-written?
• Is the content updated frequently?
74.
75.
76.
77.
78.
79.
80.
81. 2. Their online
presence…
• Does the site link out to many
other sites?
• Has the site got good inbound
links?
• Is the site well-established?
• Does the site perform well on
keyword searches?
82.
83. 3. Their policies…
• Are they easy to contact?
• Do they publish resources or
reviews?
• Do they invite articles or guest
posts?
• Do they interview people for
opinion or case studies?
120. Make link building as routine
as you can…
Many of these activities are
beneficial to your business in
their own right…
…so build them into your daily
routine
121. How to find the time to build
links…
1. You must convince yourself it’s important (you would
never be too busy to sell, would you)
2. Look at what you do already – talk to customers,
publish information, memberships – all of this can be
turned into link building
3. Make use of dead time
4. Put a set period aside every week
5. Interview yourself – it’s quicker than writing
6. Start small – focus on targeting specific blogs
7. Keep a notebook and review it every week.
122. Quick Tip: The best place to start
link building tomorrow…
…is with sites that already link to
you.
125. Sites that already link to you
1. How much traffic do they bring you?
2. How popular is their site?
3. Have you done them a favor in return?
4. What can you say that is good about their site?
5. Do you know the names of the people behind the site?
6. What social sites are they most active on?
7. What linking text do they use and can you improve it?
8. What can you do to develop the relationship?