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Cause Marketing: Building Profitable Relationships with Corporate Partners

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Sondra Dellaripa
Sondra Dellaripa

Overview, history and key factors to success in cause marketing relationships

1 von 11
Center for Nonprofit Success Boston Fundraising Summit September 29 th , 2009 Cause Marketing: Building Profitable Relationships with Corporate Partners Sondra Lintelmann-Dellaripa Philanthropy Performance Management, Inc [email_address]
Cause Marketing ,[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Terminology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits to Corporation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits to the Nonprofit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obstacles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions to ask yourself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Cause Marketing: Building Profitable Relationships with Corporate Partners

  • 1. Center for Nonprofit Success Boston Fundraising Summit September 29 th , 2009 Cause Marketing: Building Profitable Relationships with Corporate Partners Sondra Lintelmann-Dellaripa Philanthropy Performance Management, Inc [email_address]
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