My talk at the 3rd annual Frocomm Gov 2.0 conference in Sydney on 15 June 2011

1. co-production @Justice_Vic
online collaboration and citizen engagement
Patrick McCormick @solutist
Acting General Manager
Online Collaboration and Citizen Engagement
Department of Justice Victoria Unless indicated otherwise, content in this
presentation is licensed:
15 June 2011
3rd Annual Gov 2.0 Conference Sydney

2. co-production@Justice_Vic
online collaboration and citizen engagement
1 we are here now
2 changing the rules
3 listening to the crowd
4 public purpose at Justice

3. 1. we are here now

4. Australians prefer the web
(AGIMO: Australia in the Digital Economy, 2009)

5. and are spending more time online
according to comScore’s State of the Internet 2010
• 18.8 hours per month online on average
• 36.3% used Apple iTunes
• 42.6% used online banking services
• 81.6% used social networks

6. mind the analog divide

7. Justice portfolio employs over 21,000 staff
– police and prosecution
– courts, prisons and corrections services
– tribunals and agencies protecting citizen rights
– emergency services
– racing and gaming policy
– legal advice to government
and includes about 90,000 volunteers across
– Country Fire Authority
– Lifesaving Victoria
– Victoria State Emergency Services
– Office of the Public Advocate

8. Department of Justice social media policy
http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=youtu.be

9. citizen expectations are changing
3 types of expectations - Charlie Leadbeater
• I need – essential services government must provide
• I want – discretionary services responding to demand
• I can – option to self select, participate, co-produce
why now?
• Internet 1.0 – low or no cost production and distribution
• netizens 1.0 – surplus computing and doing capacity
• web 2.0 - new tools, behaviours, expectations

10. the Internet has something to do with it
compact yet immense, a ‘small world’
• 10x growth adds ‘one hop’
• growth is organic and ad hoc power law distribution
mostly below and above mean
In Search of Jefferson’s Moose - David G. Post
• few with many links
• many with few links
power law distribution
mostly below and above the mean
•few with many links
•many with few links

11. the public sector is evolving
1. 20th century administrative bureaucracy read-only
rigid, prescriptive, hierarchical
2. new public management - performance
3. triple bottom line - shareholders and stakeholders
4. co-productive, shared enterprise, Gov 2.0 read-write
agile, principled, collaborative

12. what is this thing, Gov 2.0?
Gov2.0
government web 2.0
the new economy begins with technology and ends with trust
- Alan Webber 1993

13. what is the purpose of the public sector?
public public
sector policy
public public
services goods

14. we need to go back to first principles
public purpose
public public
sector policy
public public
services goods

15. Gov 2.0is not abouttechnology
public
trust
purpose

16. but Gov 2.0is powered bytechnology
citizens technology
internet
PSI government

17. Gov 2.0 begins withpublic purpose
and ends with trust
technology
citizens
public internet trust
purpose
PSI government

18. the public sector needs to change
a new approach
• share (not cede) power, when and where appropriate
• maintain authority in old and new models
• government as a platform, providing a citizen ‘API’
key challenges
• culture of experimentation and collaboration
• open access to public sector data and information
• voice of authenticity, uncertainty and contestability

19. emerging policy platform
Victoria
• parliamentary inquiry into PSI
• VPS innovation action plan
• Government response on PSI
• government 2.0 action plan
Commonwealth
• Gov 2.0 Taskforce report
• APSC online engagement guidelines
• declaration of open government

20. 2. changing the rules

21. the tragedy of the commons
• the situation in which multiple individuals, acting independently, and solely and rationally
consulting their own self-interest, will ultimately deplete a shared limited resource even
when it is clear that it is not in anyone's long-term interest for this to happen
Wikipedia

22. the bounty of the peer to peer digital commons
• close to zero marginal cost of production
• close to zero marginal cost of distribution
• scale not scarcity

23. the value of self-selection and meritocracy

24. focusing on outcomes over processes
‘the cathedral and the bazaar’
– Eric Raymond
• new tools demand less structured approach
• business cases need iterative, adaptive methodologies to
respond to unexpected challenges, benefits

25. follow rules of disruptive innovation
• think big
• start small
• fail fast

26. avoid inflexibility of massive projects
• think big
• start small
• fail fast
• think small
• start big
• fail slowly
Valberg Lárusson, Flickr

27. demonstrate fast wins with rapid prototyping
• time and budget constraints
• eliminate technical and
bureaucratic barriers
• select team with diverse
expertise, experience

28. agile approach rewards innovation
• co-located ‘skunk works’
• all ideas valid, fast decisions
• draw upon external expertise

29. evidence based policies and targeted services
people are talking in new ways, in new places
Alcohol & Street Violence
Social Media Analysis
26%
Month on Month Trend
4000
3000
April 2010
2000
Results Change
1000
0 1081 71%
January February March April

30. what are costs and gaps of traditional methods
Violent CBD
brawl
Street violence
talk spawned by
Williams’ death

31. modern and capable - a culture ofcollaboration

32. conversations, questions, problem solving

33. seeking and rating ideasopenly

34. workingtogether across boundaries

35. video socialisesimportantinformation

36. inviting content creativity

37. walking the talk by using social media

38. 3. listening to the crowd

39. co-production with or without us
• “information wants to be free”
- Stewart Brand
at first Hackers' Conference 1984

40. governments find new authentic voices

41. making government transparent and accountable

42. the wisdom of 100 million phone calls

43. establishing trustedpresence on new platforms

44. using social media to get the job done

45. listening for citizen pain points
(cc @justice_vic) Working with Children
check was 90% done (almost 11 weeks),
lodged an Employ instead, and it will restart
and take another 12 weeks. What a stupid
system…
@deonwentworth Deon - thx for your
feedback. Don't know right now what
happened or why it's like that - but will have
someone look into ^D

46. exceeding expectations by following up
@deonwentworth Have chased up and have
an answer for you. Pls dm your email addy or
contact # as response won't fit in 140 spaces.
Thanks ^J
@justice_vic No need, got the check
yesterday, start 2morrow. Thx a lot 4
following this up, thought You'd forgotten. If
you still need to, you can email me at…

47. building trust through open an exchange
@deonwentworth Simple answer: starts over
when changing categ. - makes extra sure no
charges after applying. Annoying yes, but we
err on side of extra protection for kids. ^D
@justice_vic thanks. Got my card earlier in
the week.
#goodjob @justice_vic for not giving up on
customer enquiries and following through
right to the end

48. CFA, Black Saturday, Flickr
4. public purpose at Justice

49. sharing emergency information in timely, convenient way

50. going where people are to build trust and
improve access to information
9,300 fans x average of 150 friends =1,209,000 people

51. citizen engagement takes many forms

52. FireReadymobile apps extend front line response

53. enabling citizens to help themselves and
their neighbors

54. seeking citizen input, educating interactively

55. fostering sharedresponsibility through
citizen engagement andcontent creation

56. greater transparency can reduce costs

57. and confirm public safety objectives

58. crowd-sourced global crisis response volunteers

59. community driven crisis response in Victoria

60. RHoK#3: thinking globally, collaborating locally

61. Configuring online team to realise business objectives
Online collaboration & citizen engagement
Online communication • Supporting programs and delivering key
information through online channels
Gov 2.0
• Providing advice and guidance on
legislation & public policy
emerging policy and legislative issues
Social media • Optimising internal and external use of
new tools to deliver on DOJ objectives
Online monitoring • Analysing, reporting on effectiveness of
online channels against objectives

62. Justice Online Services Strategy (yrs 3-4)
1. Establishing New platform
Online services are stable, reliable, interoperable
2. Delivering Better information
Information is accessible, accurate, searchable, re-usable
3. Enabling Self service
Providing citizen centric services and co-production
4. Supporting Mobile web
Enabling device agnostic services anywhere, anytime

63. co-production @Justice_Vic
online collaboration and citizen engagement
1 we are here now
2 changing the rules
3 listening to the crowd
4 public purpose at Justice

64. Thanks!
Questions?
Patrick McCormick follow Justice on Twitter
pat.mccormick@justice.vic.gov.au
@ justice_vic
@ solutist

65. re-using this presentation? the fine print…
• Parts of this presentation not under copyright or licensed to others (as indicated) have been made
available under the Creative Commons Licence 3.0
• Put simply, this means:
– you are free to share, copy and distribute this work
– you can remix and adapt this work
• Under the following conditions
– you must attribute the work to the author:
Patrick McCormick(pat.mccormick@justice.vic.gov.au or paddy@post.harvard.edu)
– you must share alike – so if you alter or build upon this work you have to keep these same conditions
• Unless stated otherwise, the information in this presentation is the personal
view of the author and does not represent official policy or position of his employer