This document discusses Thailand's ICT status and vision for 2020. It provides statistics on internet, mobile, and social media users in Thailand. It outlines Thailand's goals to have 95% broadband access by 2020 and increase the ICT industry contribution to GDP. Emerging technologies like cloud computing, mobile apps, and social media are transforming businesses and Thailand aims to capitalize on opportunities in these areas to drive economic growth as part of its ICT 2020 strategy.

1. ICT Vision and Technologies
Adoption across Thailand
Assoc. Dr. Thanachart Numnonda
Director
Software Park Thailand
4 August 2011
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2. Thailand ICT Status
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3. ICT in Thailand
Internet users 24 millions
Mobile users more than 69 millions
Mobile broadband users 1.66 millions
Smart phones sold in 2011 > 2.5 Millions
Facebook users more than 10 millions
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5. World Telecommunication Services
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6. Thailand's ICT Market Highlight
The Thai IT market is the largest in the
South East Asia region and, is projected to
grow at a CAGR of 12% over the 2010-
2014 period
The total value of Thai domestic spending
on IT products and services should pass
US$ 5.4 bn in 2010 and US$ 8.7 bn by
2014
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7. Thailand ICT Market 2009-2010
& Outlook 2011
Note : 30 Won = 1 Baht
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8. Thailand Economics
Change of Gross National Income(GNI)
from Lower Middle to Upper Middle in July
2011 [World Bank]
Reserve Funds; $184,897 Million [July
2011] (was $61,593 Million [Sep 2007])
Rank No. 12 in The World
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9. Thailand Software Industry
2011 Software Market 84,233 Million Baht
100,000+ IT Professional
1,000+ Software Companies; most are
SMEs
One of the Top 30 offshore outsourcing
destination rated by Gartner [Dec 2010]
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10. Gartner: Thailand is one of the top 30 locations
for offshore services in 2010
The 10 criteria were: language, government support,
labor pool, infrastructure, educational system,
cost, political and economic environment,
cultural compatibility, global and legal maturity,
and data and intellectual property security and privacy.
Source : Gartner Dec 2010
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11. Global Services Location Index 2011
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Source : AT Kearney Feb 2011

12. ICT Plans
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13. Previous Government Policy
The NICT committee, chaired by PM,
approved Thailand National ICT Policy
Framework 2011-2020 on 19 Sep 2010.
The NICT committee approved National
Broadband Policy Task Force on 19 Sep
2010.
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14. ICT 2020 Framework
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15. Thailand ICT 2020 Strategies
Broadband infrastructure to allow access to
information via broadband Internet for
about 95 per cent of Thailand's population
by 2020.
Developing ICT human capital and general
IT literacy.
Aims for a domestic ICT industry that
represents at least 6.5 per cent of GDP by
2015, increasing to 7 per cent by 2020
Developing ICT for good governance and
smart government. 15

16. Thailand ICT 2020 Strategies
Developing and applying ICT in order to lift
the productivity of manufacturing and
agricultural industries.
Developing ICT for "life-long learning".
Developing ICT for a green economy and
society.
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17. Towards AEC 2015
ASEAN COMMUNITY 2015
ASEAN Security ASEAN Economic ASEAN Socio-
Community (ASC) Community (AEC) Cultural Community
(ASCC)
The Peaceful, Prosperous, and People-Centric ASEAN
Producton/Supply Regional Producton Base Single Regional Market Consumpton/Demand
Dual Track Strategy
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18. Impact of AEC
•
Gross GDP to 2.65 Trillion from 1.8
•
Free fow of Human Resources
•
Landing pad for re-export
•
Re-thinking of Investment Incentve
•
Large investment opportunity
•
Industry Shif
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19. The enterprise world we live in
2010 and beyond
Global Direct, Open Customers
(Customers, Resources, IPs are acquired everywhere) Communication
(e.g. Social Media)
Digital Life Convergence
(Work and Personal lines are blurring)
Work Remotely
(Mobility Trend)
Transparency
(Blogs, Social Computing) Brief Collaboration
(Assemble the best, Disassemble upon completion)
Source : I’m Cloud Confused 19

20. Technology Trends
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21. Next Major Computing Cycle
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Source: Morgan Stanley 2009

22. Tablets
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23. SmartPhones
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24. iPad 2
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25. Gartner Top 10 Strategic Technologies
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26. Trends
Web 2.0
Web as a Platform
OS/Device independence
Cloud Computing
Social Network
Social Network is a Platform
Mobile Computing
Enterprise 2.0 26

27. Top 10 CIO Issues 2011
Seeing And Shaping The Future: The Power
Of Analytics
The 80/20 Budget Trap Becomes The
Competitive-Performance Gap.
The iPad Explosion: Creating A Robust
Mobile Strategy
Digitize The Enterprise.
Social Media: From Grudging Acceptance To
Hair-On-Fire Evangelism
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28. Top 10 CIO Issues 2011
Customer Engagement Soars To
Unprecedented Levels.
Enabling The Massively Adaptable Data
Center
The CIO As Chief Acceleration Officer.
The Importance Of Being Global.
Optimizing Opportunities With Optimized
Systems
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29. Top 10
Enterprise Technology Trends
10: Desktop Virtualization
9: Unified Communication
8: Business Process Management
7: Big Data
6: Unified Storage
5: IT Automation
4: Virtualization Management
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30. Top 10
Enterprise Technology Trends
3: Hybrid Cloud Management
2: Tablet PC2
1: Private Cloud Computing
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31. Cloud Computing
The next three years will see the delivery of a
range of cloud service
– IaaS, PaaS, SaaS
– Public Cloud & Private Cloud
Vendors will offer packaged private cloud
implementations
Many will also offer management services to
remotely manage the cloud service
implementation.
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32. Emerging Technology Market
Broadband market is growing
– 2.6 Million Homes has broadband
– Market size is 20,000 Million Baht
Mobile App & Technology is growing
– Tablets & Smartphone explosion
– Demand on mobile contents, m-commerce, m-payment
Cloud Computing is coming & large opportunities
for Thai Enterprises
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33. Mobile Web Users
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34. Preparing for Enterprise 2.0
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35. Innovative Organizations Face Three
Main Challenges In 2011
Source: Constellation’s Research Outlook For 2011
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36. Disruptive Technology for
Enterprise 2.0
Social networking
Mobile
Cloud Computing
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37. Social Networking
Social and collaborative technology will be noisy
and confusing in 2011.
The social media landscape will undergo an
interesting transformation
Tools, networks and services that cater to the role
of the curator will emerge.
Organizations will realize for social media
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38. Mobile
IT will support at least two or three mobile devices
per person: smart phones, laptops and maybe
tablets
Organizations will get serious about mobilizing
apps and embrace the platforms to support
mobility.
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39. Cloud Computing
2011 will be the year when SaaS providers find the
issue of security turning from a perceived
weakness of their offerings to a perceived strength
“The Cloud” will become the new Social Media
Cloud security will trump on-premises efforts
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40. BA Mobile Apps
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41. BA Mobile Boarding Pass
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42. Journey to Cloud
Journey to Cloud
Source: CA Technologies
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43. Thank you
thanachart@swpark.or.th
www.swpark.or.th
www.facebook.com/softwareparkthailand
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