How does word of mouth relate to commerce via social networks ? That's what Willem Sodderland, Founder & CEO of Buzzer, talks about in this presentation. This presentation was given in Wiesbaden on 22 June 2011 at the Social Commerce conference from Horizont.

1. Word of Mouth Marketing It’s not what people hear, it’s what they repeat. slideshare.net/sodderland/socialcommerce2011 Willem Sodderland, Founder & CEO of Buzzer

2. 2002: 50 juicy ambassadors.

3. 2011: 125.000 Buzzers Word of Mouth Marketing Giving people a reason to talk about products and make it easy to do so.

4. Buzzer: Product, Story & Buzz Online Product-experience & BuzzTools The brand Generate Trial & Buzz (The market) (selected consumers) Feedback on Product & Marketing Offline (the buzzer platform)

5. Buzz(er) without limits. Services Food & Drinks Health & Wellness Web Electronics Entertainment

6. The essence of Word of Mouth. 1 Advertising makes people curious Word of Mouth makes curious people comfortable to buy 3 2 Product experiences create word of mouth

7. Social Commerce: cashing in on the buzz ?

8. Wet snow. “When you broadcast your message, your audience may not be home” Steve Rubel, SVP, Director of Insights for Edelman Digital 150 million per day 1 billion per day

9. Trust on social networks ?

10. Credibility & Recommendations... Q: What makes recommendations credible ? Product experiences !

11. Influence & Reviews Q: What shapes your opinion most ? Detailed reviews !

12. Likes ≠ Fans “70% of consumers who “FANNED” a brand on Facebook didn’t feel they’d given this company permission to market to them”

13. Sharing & Attention ≠

14. The future of ‘Like’ ?

15. The Magical Formula... + =

16. The right Buzzers. &

17. Make it buzzable.

18. Start a conversation.

19. Tell a (shitty) Story. Help, my baby is shrinking !

20. Socialize the Story (and sell a kidney). Would you save my life ? Question that triggers social network friends to become organ donors.

21. Make trying (chicken) an adventure.

22. The Hunt for Huhntersuchers

23. Strengthen Social Search Consumer Reviews in Google

24. Realize Returns with Real Reviews. Virtual Experience Buzz Conversion Real

25. Talk about a Taboo... Dove Hairminimising: feel less need to shave your armpit. What embarasses you most ? Try it out for yourself !

26. Spinach Teeth on Facebook...

27. Turning Bad Buzz into Good buzz... After how many times brushing does the tickling go away ?

28. Huuuuuhh ?

29. Personalizedstorytelling glides on.

30. Show me the money. 10.000 Buzzers 30.000 Buzzees 30% 1product, 1 theme 55.000 Trials 21% 1.800.000 WoM interactions 70.000 online posts

32. Pimped Product (Experience)

33. Trial Adventures

34. Brilliant Bad Buzz

35. Claim ExperiencesBuzz Buzz Buzz Buzz Buzz! Buzz Buzz Buzz Buzz Buzz BuzzTools TM

36. Thanks. The buzz starts here. @sodderland sodderland Willem_Sodderland willem@buzzer.biz sodderland slideshare.net/sodderland/socialcommerce2011