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Facebook State of The Union

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Sarah Personette, Facebook US Head of Agency Relations, presented this insightful at Ogilvy 360 Digital Influence and Buddy Media's workshop "It's 2011 - How's Your Facebook Strategy Doing" event, during Social Media Week New York 2011

Veröffentlicht in: Business, Technologie
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Facebook State of The Union

  1. State of Facebook: Reorganizing Around People February 10, 2011
  2. Facebook By Numbers
  3. 600M users worldwide
  4. = 50M+ users in U.S. per day + Tuesday night viewers Sunday night viewers
  5. More than half of users return daily
  6. 200M+ mobile users each month
  7. hours Time spent Source: Nielsen monthly time spent November 2010 7 hrs, 7 mins 1 hr, 31 mins 2 hrs, 17 mins 1 hr, 21 mins 1 hr, 16 mins
  8. Facebook users around the world 29 million+ active users 68% return daily 17 million active users 68% return daily 22 million+ active users 65% return daily 19 million+ active users 65% return daily 10 million+ active users 66% return daily 13 million+ active users 58% return daily 17 million active users 67% return daily 4 million+ active users 71% return daily Source: Facebook internal data, Worldwide, January 2011 149 million+ active users 70% return daily
  9. Worldwide engagement Source: Worldwide comScore July 2010 & Facebook Internal Data, November 2010 53% daily <ul><ul><li>Active users log in (daily) </li></ul></ul>Daily 4 hours, 57 mins <ul><ul><li>Average time spent per user (monthly) </li></ul></ul>29 visits <ul><ul><li>Average visits per user (monthly) </li></ul></ul>
  10. U.S. demographic breakdown Source: Facebook internal data, January 2011 Gender Age
  11. Give people the power to share and make the world more open and connected.
  12. The web is reorganizing around people Businesses are reorganizing around people Reorganizing around people delivers results
  13. The web is being rebuilt around people 10’s Discover Search 00’s Browse 90’s
  14. Industries are transforming by reorganizing around people
  15. This is all happening in an age of rapid technology innovation Incumbent Entrants iPad, iPhone iTouch, iTunes Android, Chrome, Youtube, web Apps Kindle, electronics & general merch Motion sensors in gaming inputs Social graph, credits, real-time communications Social gaming, virtual goods, offers Social group buying Location-aware mobile services
  16. These social experiences are following us throughout our lives TV Car Phone iPad
  17. The web is reorganizing around people Businesses are reorganizing around people Reorganizing around people delivers results
  18. Businesses are reorganizing around people Product Development Customer Service Customer Insight Marketing “… technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition ” - McKinsey & Co
  19. Product development is being reorganized around people
  20. Customer service is being reorganized around people
  21. Customer insights are being reorganized around people
  22. Marketing is being reorganized around people
  23. Fans are just the beginning brand fan
  24. Fans are more valuable when they impact their friends 500K fans US data Ads with friends Facebook population Fan base Friends of fans 60M friends My friend likes this brand
  25. This is the NEW word of mouth - it is twice as effective Erik Bahr, Tom Arrix and 14 other friends like Budweiser VS 160% lift in brand recall 200% lift in message awareness 400% lift in purchase intent
  26. The web is reorganizing around people Businesses are reorganizing around people Reorganizing around people delivers results
  27. A focus on people delivers the results brands care about 4X offline 2X online 2X preference foot traffic +9M recommendation +12% awareness +7% intent ROI 5X
  28. 2x #of mentions over World Cup sponsor
  29. Businesses are transforming how they relate to people and operate Companies recognizing this shift are gaining strategic advantage The web organized around people creates new opportunities
  30. Thank You!
  31. 2x increase in traffic to levis.com
  32. 9M+ recommendations for Charity

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