Brand Awareness: Word of mouth and the viral factor (sites like Twitter, Facebook and Digg) can help shift key brand metrics, such as brand favorability, brand awareness, brand recall, propensity to buy, etc.
Viewership/Social Impact: Track # of viewers, subscribers, commenters come from places like Digg, Facebook, and Twitter to judge how seriously you should market to these social media sites. Track viral impact (retweets, number of Diggs, etc) from sites as well to judge the overall success.
Hinweis der Redaktion
YouTube use is huge …and still growing for all groups144.1 million viewers watched 14.6 billion YouTube videos in May 2010. (ComScore)38% of viewers are 35+29% make $100K+ (households)50% have college / grad school
1. Fun, entertaining while being informative2. Production QualityWe recommend higher-aesthetic videos, particularly for those around “Future of” Videos or Product launches. That said, amateur videos do garner viewership, and hosting amateur videos (contests from businesses, or the occasional employee/office humor) video done with a Flip camera increases the diversity of viewership, and also the content appeal. 3. Video LengthVideo length will vary from 60 seconds to 5 minutes, as appropriate for the content. We recommend most videos be no longer than 2 minutes.