1. How to Speak to Your
Facebook Audience
Social Media Education, Training & Support
www.mysocialintelligence.com

2. Facebook's operational bedrock is that of
sharing; valuable content; and engagement.
What is your Facebook strategy?
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3. Facebook (by way of its functionality)
is a really good place to share the more
personable side to your business.
Define clearly who your target market is
@ 2013 Social Intelligence Limited

4. Tips on what to share on Facebook:
@ 2013 Social Intelligence Limited
1. Insights into the people behind the business
2. Provide content that helps educate your
audience
3. Request direct feedback from your audience
4. Craft the kinds of messages that tinker with
their thoughts and lead them to take action
5. Post photos of your business at work or
products
6. And most importantly, be consistent

5. Some things to avoid doing on Facebook
@ 2013 Social Intelligence Limited
1. Obviously selling yourself
2. Repeatedly selling yourself
3. Being too directive
4. Not listening
5. Being patronising
6. Pushing yourself on your Facebook friends or
other Pages (begging for LIKES, etc)

6. It's a delicate balance of subtly selling
your worth and value to your audience in a way
that attracts them to you!
Facebook is not for aimless rambling
@ 2013 Social Intelligence Limited

7. Thanks for watching the quick share of this post...
@ 2013 Social Intelligence Limited
Want to read the full blog post with all our guidance?
You can read it here:
The Social Intelligence Blog
Meet the author:
Shelley Rostlund

8. Who Are We? Connect with us
@ 2013 Social Intelligence Limited
We are an end-to-end social media agency. We support our clients through practical
business education and training; as well as provide specialist one-to-one consultancy to
craft social media strategies that integrate into existing marketing, communication and
online strategies.
We also efficiently support our clients in a very practical basis in their day-to-day
management of their social media through our array of social media administrative
support services - if you think we can assist you, connect with us!
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