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SnapComms
• Over 1.3 million users
• Over 450+ customers in 45+ countries
• Used by Fortune 50 companies
• Enterprise platform, global usage
• Premium service and support
Customer Testimonials
“SnapComms enables us to reach more personnel instantaneously where
radios or pagers may lose connectivity in some areas of the plant or may
have been disabled.” – Major Manufacturing Company
“We needed something that was flexible, easy to use, that could
target the whole organization, parts of it or individuals. If they see
an alert they know it is worth reading.” – IT Service Management,
Towers Watson
“It allows us to get a message out very easily.”
“It’s a very good tool. For me it’s a complete no-brainer.” – Global
Head of Marketing, Citi Bank
SnapComms Overview Video
(Double Click image below to play)
Positioning
SnapComms for:
• Urgent messages
• Important messages
• Where guaranteed readership is important
• Where readership reporting and acknowledgement is important
SnapComms helps organizations "Get Employee
Attention" for important messages and to help
organizations measure that attention.
SnapComms
Head
Office
OpCo's &
Regional
Management
Business Units
Employees in multiple
locations
Collaboration tools, e.g. Slack,
Yammer
Delivery mechanism for any content type
• Validation Message
supported by Nurture Messages
• Desktop Alert
• Ticker
• Screensaver
• Desktop Wallpaper
• Staff Quiz
• Staff Survey
• RSVP Invites
• Video Alerts
How does it work?
SnapComms Servers
Content Manager
Administrator (Sender)
SnapComms Client
SnapComms Client
A Microsoft Installation File (msi) is
installed on all employee computers. This
acts as the Receiver.
OR
On-premise Server
Key Product Attributes
• Engaging visual channels
• Targeted communications
• Recurrence and escalation
• Delivery to mobile devices
• Detailed reporting
• Cloud or on premise
• Multiple delegated admins
• Simple to deploy
• SMS, digital signage, email add-ons
• Comprehensive Knowledge Base
• Campaign tool with compliance
validation
SnapComms
Helping Improve
Hospital Internal Communication
Typical pain points for hospitals
• Reaching physicians, doctors and medical staff not on the network or
working remotely.
Reach Remote Staff and Staff not on the network
• Bypass email
• Reach Remote staff via mobile
Communication
Further Information
Typical pain points for hospitals
• Reaching physicians, doctors and medical staff not on the network or
working remotely.
• Gathering pertinent information from staff in a timely manner
Gather Pertinent Information from Staff
• Surveys to get information from staff
• Validations to ensure staff adhere to Ethics &
Compliance requirements
Typical pain points for hospitals
• Reaching physicians, doctors and medical staff not on the network or
working remotely.
• Gathering pertinent information from staff in a timely manner (Images)
(examples - Ethics & Compliance and staff engagement add images)
• Communicating informative critical messages
Communicate Informative Critical Messages
Typical pain points for hospitals
• Reaching physicians, doctors and medical staff not on the network or
working remotely.
• Gathering pertinent information from staff in a timely manner
• Communicating informative critical messages
• Attendance and reinforcement of training sessions
Improve Attendance & Reinforce Training
• Quiz tool to reinforce training
• RSVP Alerts to encourage attendance
Further Information
Typical pain points for hospitals
• Reaching physicians, doctors and medical staff not on the network or
working remotely.
• Gathering pertinent information from staff in a timely manner
• Communicating informative critical messages
• Attendance and reinforcement of training sessions
• Being able to contact all staff quickly across devices, shared logins
and shifts.
Fast Communication at Short Notice with Quick
Publish
• Publish content to targeted users in 3 clicks.
Typical pain points for hospitals
• What else?
• Reaching physicians, doctors and medical staff not on the network or
working remotely.
• Gathering pertinent information from staff in a timely manner
• Communicating informative critical messages
• Attendance and reinforcement of training sessions
• Being able to contact all staff quickly across devices, shared logins
and shifts.
• Ability to consistently reinforce health and safety messages to staff
and patients throughout the hospital.
Reinforce health and safety messages to staff and
patients
Typical pain points for hospitals
• What else?
• Reaching physicians, doctors and medical staff not on the network or
working remotely.
• Gathering pertinent information from staff in a timely manner
• Communicating informative critical messages
• Attendance and reinforcement of training sessions
• Being able to contact all staff quickly across devices, shared logins
and shifts.
• Ability to consistently reinforce health and safety messages to staff
and patients throughout the hospital.
• Communicating Information with Patients/Visitors
Communicating with Patients
Typical pain points for hospitals
• What else?
• Reaching physicians, doctors and medical staff not on the network or
working remotely.
• Gathering pertinent information from staff in a timely manner
• Communicating informative critical messages
• Attendance and reinforcement of training sessions
• Being able to contact all staff quickly across devices, shared logins and
shifts.
• Ability to consistently reinforce health and safety messages to staff and
patients throughout the hospital.
• Communicating Information with Patients
• Diverse computing infrastructure (Thin Clients)
Overcome Diverse Computing Infrastructures
• Reach all desktops & laptops (Target both Thin & Thick Clients)
Thin Client Thick Client
Typical pain points for hospitals
• What else?
• Reaching physicians, doctors and medical staff not on the network or
working remotely.
• Gathering pertinent information from staff in a timely manner
• Communicating informative critical messages
• Attendance and reinforcement of training sessions
• Being able to contact all staff quickly across devices, shared logins and
shifts.
• Ability to consistently reinforce health and safety messages to staff and
patients throughout the hospital.
• Communicating Information with Patients
• Diverse computing infrastructure (Thin Clients)
• Communicating with staff in a loud environment & reducing the noise in
hospitals
Reach Staff in loud environments & Reduce Noise
throughout Hospital
• Achieve high readership in loud environments when OHA are often missed.
• Achieve message cut through.
• Recurrence & Escalation to ensure readership.
• Success Reporting displays readership rates.
• Reduces/replaces need for Over-Head-Announcements (reducing noise).
• Code Alerts
• Communicating Events
• Increase HCAHPS quiet score
Add ons available:
• Digital signage extension
• Send to SMS
• Send to email
• API integration & with other systems Key Product Attribute Page
Demonstration
Next steps
• Engage wider team
• IT discussion and approval
• Trial / proof of concept / Customization
• Purchase and deploy
• On-boarding
• On-going training and world class
support
What is your usual process?
“I've received nothing but excellent support from the sales and
technical staff at SnapComms.”
“Product accomplished the tasks it was made to do. Support from
SnapComms is exceptional.”
“Leaving this feedback because I was extremely satisfied with the
SnapComms team and their response to the situation at hand. Thank
you SnapComms!”
“I appreciate the support I received today! It was a huge help in a tight
time frame.”
“I received a call from the Helpdesk today in the morning. Because of 13
hours time difference this was not expected from me. And they had
reviewed my questions before they called me and had a solution on
their hands”
Pricing
Pricing is available upon request.
Please email us – info@snapcomms.com
Value to other Departments
Health & Safety Manager
• Reaching all staff not on the network or working remotely.
• Fast communication to all staff members at short notice.
• Ensuring staff are informed of H&S issues in a timely manner.
• Attendance and reinforcement of training sessions.
• Encouraging the adoption of new processes and impacting the behaviour of staff around H&S.
• Ability to measure readership of H&S messages.
Helpdesk Manager
• Reaching all staff not on the network or working remotely.
• Reaching all staff when email is unavailable.
• Fast communication to all staff members at short notice.
• Proactively communicate planned and unplanned system events to all staff.
• Impacting staff behaviour and awareness of security issues and system events.
• Attendance and reinforcement of training sessions.
• Establish positive interactions between IT and other staff/departments.
Contact us to learn more
• Click Here to sign up for our free 30 day trial.
• Click Here to see our contact details.
• Click Here to request a personalised demonstration.
Supporting Slides
Fast and Simple
• Quick Publish
• API for other systems to send messages
• Easy to use
• Private Hospital Example
Key Product Attribute Page
Gather Important Information
• Conduct Quizzes & Surveys
• Gather Important Information
• Quiz & Survey Results
Key Product Attribute Page
Reach Mobile Devices
• Mobile Communication
• Vast Range of Content
Key Product Attribute Slide Reach Remote Staff Slide
• High Readership
• Fast Communication
• Guardian Group Example
Educate Staff
• 80% training often forgotten
• SnapComms Quiz tool
• Collects responses
• Identify weak areas
Improve Attendance and Reinforce Training Page
Detailed Reporting
• Measure Success
• Learn and Improve
• Quiz & Survey Results
• What is included in reporting
Key Product Attribute Page
Targeted Communications
• Target teams, mobile staff, and departments independently
• Target via:
• Users & groups
• Machine based targeting
• Naming conventions
Key Product Attribute Page

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Hospital Internal Communication with SnapComms

  • 1.
  • 2. SnapComms • Over 1.3 million users • Over 450+ customers in 45+ countries • Used by Fortune 50 companies • Enterprise platform, global usage • Premium service and support
  • 3. Customer Testimonials “SnapComms enables us to reach more personnel instantaneously where radios or pagers may lose connectivity in some areas of the plant or may have been disabled.” – Major Manufacturing Company “We needed something that was flexible, easy to use, that could target the whole organization, parts of it or individuals. If they see an alert they know it is worth reading.” – IT Service Management, Towers Watson “It allows us to get a message out very easily.” “It’s a very good tool. For me it’s a complete no-brainer.” – Global Head of Marketing, Citi Bank SnapComms Overview Video (Double Click image below to play)
  • 4. Positioning SnapComms for: • Urgent messages • Important messages • Where guaranteed readership is important • Where readership reporting and acknowledgement is important SnapComms helps organizations "Get Employee Attention" for important messages and to help organizations measure that attention. SnapComms Head Office OpCo's & Regional Management Business Units Employees in multiple locations Collaboration tools, e.g. Slack, Yammer
  • 5. Delivery mechanism for any content type • Validation Message supported by Nurture Messages • Desktop Alert • Ticker • Screensaver • Desktop Wallpaper • Staff Quiz • Staff Survey • RSVP Invites • Video Alerts
  • 6. How does it work? SnapComms Servers Content Manager Administrator (Sender) SnapComms Client SnapComms Client A Microsoft Installation File (msi) is installed on all employee computers. This acts as the Receiver. OR On-premise Server
  • 7. Key Product Attributes • Engaging visual channels • Targeted communications • Recurrence and escalation • Delivery to mobile devices • Detailed reporting • Cloud or on premise • Multiple delegated admins • Simple to deploy • SMS, digital signage, email add-ons • Comprehensive Knowledge Base • Campaign tool with compliance validation
  • 9. Typical pain points for hospitals • Reaching physicians, doctors and medical staff not on the network or working remotely.
  • 10. Reach Remote Staff and Staff not on the network • Bypass email • Reach Remote staff via mobile Communication Further Information
  • 11. Typical pain points for hospitals • Reaching physicians, doctors and medical staff not on the network or working remotely. • Gathering pertinent information from staff in a timely manner
  • 12. Gather Pertinent Information from Staff • Surveys to get information from staff • Validations to ensure staff adhere to Ethics & Compliance requirements
  • 13. Typical pain points for hospitals • Reaching physicians, doctors and medical staff not on the network or working remotely. • Gathering pertinent information from staff in a timely manner (Images) (examples - Ethics & Compliance and staff engagement add images) • Communicating informative critical messages
  • 15. Typical pain points for hospitals • Reaching physicians, doctors and medical staff not on the network or working remotely. • Gathering pertinent information from staff in a timely manner • Communicating informative critical messages • Attendance and reinforcement of training sessions
  • 16. Improve Attendance & Reinforce Training • Quiz tool to reinforce training • RSVP Alerts to encourage attendance Further Information
  • 17. Typical pain points for hospitals • Reaching physicians, doctors and medical staff not on the network or working remotely. • Gathering pertinent information from staff in a timely manner • Communicating informative critical messages • Attendance and reinforcement of training sessions • Being able to contact all staff quickly across devices, shared logins and shifts.
  • 18. Fast Communication at Short Notice with Quick Publish • Publish content to targeted users in 3 clicks.
  • 19. Typical pain points for hospitals • What else? • Reaching physicians, doctors and medical staff not on the network or working remotely. • Gathering pertinent information from staff in a timely manner • Communicating informative critical messages • Attendance and reinforcement of training sessions • Being able to contact all staff quickly across devices, shared logins and shifts. • Ability to consistently reinforce health and safety messages to staff and patients throughout the hospital.
  • 20. Reinforce health and safety messages to staff and patients
  • 21. Typical pain points for hospitals • What else? • Reaching physicians, doctors and medical staff not on the network or working remotely. • Gathering pertinent information from staff in a timely manner • Communicating informative critical messages • Attendance and reinforcement of training sessions • Being able to contact all staff quickly across devices, shared logins and shifts. • Ability to consistently reinforce health and safety messages to staff and patients throughout the hospital. • Communicating Information with Patients/Visitors
  • 23. Typical pain points for hospitals • What else? • Reaching physicians, doctors and medical staff not on the network or working remotely. • Gathering pertinent information from staff in a timely manner • Communicating informative critical messages • Attendance and reinforcement of training sessions • Being able to contact all staff quickly across devices, shared logins and shifts. • Ability to consistently reinforce health and safety messages to staff and patients throughout the hospital. • Communicating Information with Patients • Diverse computing infrastructure (Thin Clients)
  • 24. Overcome Diverse Computing Infrastructures • Reach all desktops & laptops (Target both Thin & Thick Clients) Thin Client Thick Client
  • 25. Typical pain points for hospitals • What else? • Reaching physicians, doctors and medical staff not on the network or working remotely. • Gathering pertinent information from staff in a timely manner • Communicating informative critical messages • Attendance and reinforcement of training sessions • Being able to contact all staff quickly across devices, shared logins and shifts. • Ability to consistently reinforce health and safety messages to staff and patients throughout the hospital. • Communicating Information with Patients • Diverse computing infrastructure (Thin Clients) • Communicating with staff in a loud environment & reducing the noise in hospitals
  • 26. Reach Staff in loud environments & Reduce Noise throughout Hospital • Achieve high readership in loud environments when OHA are often missed. • Achieve message cut through. • Recurrence & Escalation to ensure readership. • Success Reporting displays readership rates. • Reduces/replaces need for Over-Head-Announcements (reducing noise). • Code Alerts • Communicating Events • Increase HCAHPS quiet score
  • 27. Add ons available: • Digital signage extension • Send to SMS • Send to email • API integration & with other systems Key Product Attribute Page
  • 29. Next steps • Engage wider team • IT discussion and approval • Trial / proof of concept / Customization • Purchase and deploy • On-boarding • On-going training and world class support What is your usual process? “I've received nothing but excellent support from the sales and technical staff at SnapComms.” “Product accomplished the tasks it was made to do. Support from SnapComms is exceptional.” “Leaving this feedback because I was extremely satisfied with the SnapComms team and their response to the situation at hand. Thank you SnapComms!” “I appreciate the support I received today! It was a huge help in a tight time frame.” “I received a call from the Helpdesk today in the morning. Because of 13 hours time difference this was not expected from me. And they had reviewed my questions before they called me and had a solution on their hands”
  • 30. Pricing Pricing is available upon request. Please email us – info@snapcomms.com
  • 31. Value to other Departments
  • 32. Health & Safety Manager • Reaching all staff not on the network or working remotely. • Fast communication to all staff members at short notice. • Ensuring staff are informed of H&S issues in a timely manner. • Attendance and reinforcement of training sessions. • Encouraging the adoption of new processes and impacting the behaviour of staff around H&S. • Ability to measure readership of H&S messages.
  • 33. Helpdesk Manager • Reaching all staff not on the network or working remotely. • Reaching all staff when email is unavailable. • Fast communication to all staff members at short notice. • Proactively communicate planned and unplanned system events to all staff. • Impacting staff behaviour and awareness of security issues and system events. • Attendance and reinforcement of training sessions. • Establish positive interactions between IT and other staff/departments.
  • 34. Contact us to learn more • Click Here to sign up for our free 30 day trial. • Click Here to see our contact details. • Click Here to request a personalised demonstration.
  • 36. Fast and Simple • Quick Publish • API for other systems to send messages • Easy to use • Private Hospital Example Key Product Attribute Page
  • 37. Gather Important Information • Conduct Quizzes & Surveys • Gather Important Information • Quiz & Survey Results Key Product Attribute Page
  • 38. Reach Mobile Devices • Mobile Communication • Vast Range of Content Key Product Attribute Slide Reach Remote Staff Slide • High Readership • Fast Communication • Guardian Group Example
  • 39. Educate Staff • 80% training often forgotten • SnapComms Quiz tool • Collects responses • Identify weak areas Improve Attendance and Reinforce Training Page
  • 40. Detailed Reporting • Measure Success • Learn and Improve • Quiz & Survey Results • What is included in reporting Key Product Attribute Page
  • 41. Targeted Communications • Target teams, mobile staff, and departments independently • Target via: • Users & groups • Machine based targeting • Naming conventions Key Product Attribute Page

Hinweis der Redaktion

  1. We are often asked how we are different to Slack and Yammer. As shown in the diagram to the right, Slack and Yammer are used for staff to collaborate together. Our software is used to push information down through the enterprise from different business units or even global headquarters. For example, Vodafone may be looking to send out a product related message to sales staff around the world. Those messages can be targeted, they can be persistent and we can measure how people are interacting with them. So it's for important messages, where guaranteed readership is important.  So in terms of SnapComms, when we say we're an enterprise communication, often people ask us how we're different to Slack and Yammer. Those are collaboration tools which operate across the enterprise, connecting groups of employees. SnapComms is about pushing information down through the enterprise from different business units or even global headquarters. And that's for the really important information that needs to be distributed and the organization needs to know it's been read for either compliance reasons or to reduce risk of operational effectiveness. So for a company like Vodafone for example, it might be product related because they're very sales driven. It can be targeted, those messages can be targeted and they can be persistent and we can measure how people are interacting with them. So it's for important messages, where guaranteed readership is important. 
  2. 5
  3. Your content is delivered to local software clients from central servers which can either be hosted by SnapComms or locally hosted (in-house within your organization’s environment). Snap Servers – responsible for the creation, targeting and distribution of content out to the Snap Client. The Snap Servers consist of a SQL Server and Within an organization, authorized people, known as Administrators, have access to the Snap Servers via the Content Manager interface in order to create, target and publish content out to the Snap Clients. Snap Client – software that is installed locally on users’ PCs, initiates regular communications with the Snap Servers and downloads and manages the display of content onto the users’ computer screen. SQL Server relational database management system used for storing and retrieving data.
  4. Achieve High readership in loud environments loud speaker announcements can often be missed in loud environments. SnapComms is a visual communication channel that will get readership of messages and achieve message cut through. Recurrence and escalation options will ensure successful readership is achieved. Readership is of course then measured in our success reporting. Replaces need for Over-head-Announcements SnapComms achieves high readership of messages and therefore there is less of a requirement for the OHA. Reduces noise throughout the hospital to help staff members better communicate between one another. Communicate events with a scrolling ticker, scheduled to scroll once an hour until the day of the event to ensure staff are informed.
  5. Engage Wider Team – Speak with and demonstrate SnapComms software to the rest of the team involved in the decision making process. IT discussion and approval – Speak with IT to get their approval for SnapComms. (Can setup meeting with SnapComms team to discuss concerns and questions). Trial / proof of concept – Conduct a pilot testing that the software meets needs. Purchase and deploy – (With the assistance of Technical support if required) On-boarding – Accounts team will run through on boarding with you. On-going training and support – Account Management team will provide you with training around the software. Customer Support team will always be there for you if you require assistance.
  6. When information needs to be communicated out to the hospital staff quickly it can be difficult to communicate with each individual staff member with a detailed message. With the SnapComms software it will take 3 clicks to send a message out to every staff member in the organisation. Quick Publish – With the Quick publish feature you can create a pre planned message that can be published out in as little as 3 clicks to every staff member. In the case that there is a crisis situation and you need to communicate with every staff member there and then, you can send out a fully customized SnapComms message to every staff member targeting both mobile devices and desktops. Trigger Messages from other systems – Through an API in the SnapComms software it is possible to have alerts sent out from other systems. For example, a staff member can press a panic button, use safe keys or make a call to a specific number and a specified message will be sent out to the target users. Easy to use – The SnapComms content manager is incredibly easy to use. To create a piece of content you follow along the tabs at the top completing the necessary areas and then click publish and the message is then sent out to users. Example – A private hospital chain with 9500 staff, 76500 consultant specialists and 225 full time physicians used the SnapComms tools to get system outage notifications out to all staff incredibly fast. Through the SnapComms tools they were able to quickly communicate system outages to every staff member in the hospital. The Desktop Manager said that “putting out a scrolling desktop ticker is quicker than writing an email”. (Link to case study - http://www.snapcomms.com/case-studies/system-outage-notification)
  7. Via our Survey tool you are able to gather useful information from staff members. You can ask people multi choice questions as well as open ended questions. Example, Patient looking to “escape” hospital; can send out an Alert with a photo of the individual asking if anyone has seen this person and where. As Hospital staff are difficult to reach it is very tricky to have staff complete a survey or quiz to communicate important information to staff members and then get a response. Conduct Surveys - As you can reach individual staff members via mobile devices you can send a quiz or survey out to each staff member to be completed. The staff can then simply complete the survey when suits them as they have access to the message until it expires. Gather Important Information – With the SnapComms survey it is possible to ask multi choice questions as well as free form questions. This provides the ability to ask staff important questions and gather intel on emergency situations. For example, if a patient has escaped/left their room and are missing you can send out a survey with a photo of the individual asking if anyone has seen this person and where. Quiz & Survey Results – The SnapComms reporting functionality will display live feedback from staff members providing the survey and quiz responses in real time. This helps to gather information from hospital staff members quickly and efficiently.
  8. Often very difficult to communicate with individual hospital staff. Staff don’t regularly have access to emails, they may see the email when it is too late or know longer relevant and you are unsure whether they have read the email or not. The usual means of communicating via SMS and paging is also very limited in what content you can send; inhibiting your ability to communicate effectively. Mobile Communication = With the SnapComms tools you can send content to staff members mobile devices ensuring that you can reach the individual at all times. Range of Content = Unlike SMS and paging, with SnapComms you can send through highly customized content. This provides you with the ability to better communicate messages with hospital staff. Higher Readership = The majority of staff have regular access to their mobile devices, therefore when sending a SnapComms message to the users mobile device the content is more likely to be read. Fast Communication = Through mobile communication you can communicate important information with staff incredibly quickly. This keeps staff informed and up to date on vital information that will help them to carryout their duties.
  9. Reinforce Training – Often one training session is not enough to obtain all the necessary information. The SnapComms quiz tool allows you to ask all relevant staff questions and see what they have learnt. This is a great opportunity for staff to see where they need to improve as well as for trainers and managers to see what areas need to be improved. Educating staff is vastly important for any organisation, however 80% of what is learnt in training sessions is often forgotten if not reinforced. Quiz tool = Through the SnapComms Quiz tool you are able to ask staff multiple choice questions, yes or no questions as well as open answered questions. Helping to reinforce what was covered in training. Collects Responses = Through the SnapComms software the reporting functionality will bring together all of the responses from your staff. Thus making it incredibly easy to assess the results from the quiz. Identify Weak areas = The use of the Quiz tool can help management to identify weak areas that are needing to be improved. You can also allow staff members to see their quiz results so they are aware of the areas that they need to improve on.
  10. When communicating with staff it can be difficult to determine whether your piece of content or campaign was successfully communicated. With the SnapComms tools you are provided with live reporting that provides countless amounts of detail allowing you to see how successful your content was. Measure success of communications = As mentioned, it is often very difficult to measure whether your communication was successful or not. With the SnapComms tools you have the ability to measure how successful your communication was through the live reporting. Learn and Improve Communications = As you are provided with live reporting on the success of your message, you can see what has worked well and what has not worked then implement this knowledge into new messages you are sending out to staff. Quiz & Survey Results = The Quiz and Survey tools allow you to gather feedback from staff, reinforce training and identify areas that staff may need further training. With the reporting functionality, all of this information is brought together for you to review the results. Included in the report Who has read the content When they read it How long was it open for How many recurrences did it take before being read? How many of the URL’s were clicked on? Response Rates Who responded, who didn’t
  11. With the SnapComms tools you can target users in a number of different methods, allowing you to target the exact users that you want to send content to. Targeting = with the SnapComms tools you can target users via… Users & Groups – You can target who you want to send content to via users and/or groups. This enables you to target your Hospital staff based by type of staff member (Surgeon, nurse, administration, security etc), area in the hospital or any other groups you wish. Machine Based Targeting – Along with targeting users you can also target machines. This enables you to send content to specific machines irrelevant of who is logged into the machine at the time. If a user is logged in then they will receive content that is relevant to them as a user as well as any content that is targeted to that specific machine. This can be useful when wanting to communicate with just one level of the hospital building. Naming Conventions – You can also target who to send content to via naming conventions. This can prove especially valuable when machines and users throughout the organisation have a specific naming convention. For example, each individual hospital department staff member may have their own naming convention of which you can target them by.