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Social Media & Corporate Strategy:
Changing Roadmaps and New Landscapes

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5. Our Speakers
#smtlive
Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the
world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was named
one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both
GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox
Madhur Aggarwal is Vice President, Strategy and M&A, Office of CMO, SAP. As Vice President of Strategy, Madhur leads
the worldwide marketing strategy and M&A within SAP’s “Office of CMO”. The oCMO team is charted to champion
“Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP
Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the
strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across
50+ countries, 24 industries, 11 lines of business and 5 product categories. @aggarwalmadhur
Chris Boudreaux builds social media solutions that help brands transform their business operations. He is the creator of
SocialMediaGovernance.com, and he leads development of social media offerings at Accenture, where he also serves as a
social media solution architect for clients around the world. He is publishing his second book on social media, entitled
The Most Powerful Brand on Earth: How to transform teams, empower employees, integrate partners and mobilize
customers to beat the competition in digital and social media. @cboudreaux
Douglas Billings is a Principal in PwC's Management Consulting Services. He leads the firm’s Enterprise Co-creation
practice. He works with PwC’s clients to apply social business practices across all the operational value streams of
customer operations, innovation and supply chain. Doug is coauthor with Francis Gouillart of the just published Harvard
Business Review article entitled: Community Powered Problem Solving: a health care initiative shows how brick-and-
mortar businesses can co-create solutions and change the rules of the game

6. Join us next week…
#smtlive
Making an Impact on Facebook: Buy Attention, or Earn It?
Register here: http://socialmediatoday.com/Facebook-advertising-webinar
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