2. Brought to you by
LinkedIn for the Small Business:
A Pro Course on the Professional's Network

3. Join the Conversation…

4. Our Speakers
#smtlive
Neal Schaffer is a leader in helping businesses and professionals strategically leverage the business
potential of social media.A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100
Global Marketing Blog Windmill Networking, Neal is a social media keynote speaker who is also known for
his two award-winning and critically acclaimed social media books: “Maximizing LinkedIn for Sales and
Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn. @NealSchaffer
Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the
world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media
consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis.
She leads a team that curates web-based content about social media and other topics, speaks
frequently about social media and business, and is an advisor to Social Week and to the Society for New
Communications Research. She is the co-chair of the Women's Refugee Commission, on whose board
she has served since 2005, and is a member of the Overseers of the International Rescue Committee.
Chuck Hester is a LinkedIn power connector with more than 11,000 direct connections. He is a sought-after
expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to
use social media to build business contacts. He’s addressed conferences thought the country and the world
from Canada to Australia and throughout the United States. The Chief Connections Officer at Chuck Hester
Enterprises, Chuck helps businesses get their stories told through influencer relations, good old fashion PR
strategies and hard work. He also offers LinkedIn Boot Camps that help businesses maximize their use of
LinkedIn, find and retain customers and enhance their social media footprints.

5. Your Homework!
1. Update Your LinkedIn Profile
2. Connect with Your Database
3. Recommend Others
(& Get Recommended)
4. Endorse Others
5. Join Relevant Groups
6. Create/Enhance Your
Company Page
7. (Consider Creating a Group)
1. Engage with Your Network Updates
2. Keep Mindshare by Posting
Relevant News Daily (use LI
Today)
3. Monitor Groups Discussions for
Engagement Opportunities
4. Search LinkedIn Signal for
Relevant Conversations
5. Prospecting / Networking
6. Update Your Company Page
7. (Generate a Group Discussion)
Set Up Your
Infrastructure
Engage
Daily

6. Neal Schaffer
@NealSchaffer
neal@windmillnetworking.com
http://windmillnetworking.com
http://wind.mn/linksalesbook
http://wind.mn/windbook
http://wind.mn/maxyoursocial
• Social Media Strategy Consultant,
Coach & Speaker
• Rutgers University Social Media MBA
Instructor
• Founder of AdAge Top 100 Blog
Windmill Networking
• Forbes Top 35 Social Media Power
Influencer

7. The System: How to be a Power
Connector in 15 minutes a Day!
• Connect with the Connectors
• Connect with one, ask for five
• Post your profile on key groups
• ALWAYS personalize your invitations
• Ask a contact if they are linked
• Answer invitations in a timely, but
reasonable manner

8. www.chuckhester.com
chuck@chuckhester.com
www.linkedin.com/in/chuckhester
LinkedIn Training: www.chuckhester.com/linkedintraining
Twitter: @chuckhester
Chuck Hester, APR
•Managing Partner, The Affinity
Alliance
•Chief Connections Officer, Chuck
Hester Enterprises
•LinkedIn Power User with more
than 12,000 first level connections
•30 years experience in marketing
and public relations
•Author, “Linking in to Pay It
Forward: Changing the Value
Proposition in Social Media
• LinkedIn Trainer

9. Liked our webinar? Join us IN PERSON
We're super excited about our first-ever conference, The Social
Shake-Up...and that's due in no small part to the fact that we can't
wait to meet our SMT community (that's you!) face to face. Join us
in Atlanta as we bring together major thought leaders, many of our
bloggers, and community members to find out what they are doing
and how it can impact your business.
http://socialmediatoday.com/event
#socialshakeup

10. Join us next week…
#smtlive
What Is Social ROI Made of?
New Revenue or Reduced Costs?
http://socialmediatoday.com/roi-social-webinar