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SOCAP We First

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Simon Mainwaring
Simon Mainwaring
BusinessTechnologie
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1. The New Customer @simonmainwaring wefirstseminar.com
@simonmainwaring Global Recession wefirstseminar.com
@simonmainwaring Consumer Distrust wefirstseminar.com
@simonmainwaring Connected Citizens wefirstseminar.com
@simonmainwaring 3. Connected Citizens wefirstseminar.com
@simonmainwaring 3. Connected Citizens wefirstseminar.com
Consumers want a better world, not just better widgets. @simonmainwaring wefirstseminar.com
“ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring wefirstseminar.com
Timeless Brand Strategy @simonmainwaring wefirstseminar.com Define Purpose and Core Values Distil into Emotional terms Craft a Manifesto Write a Vision Statement Commit to Purpose Align Internally
5 Essentials Social Platforms @simonmainwaring wefirstseminar.com Blog Facebook/Twitter/Google+/Linked In You Tube Channel Content (re Products/Services/Purpose) E-commerce (Offline/Online/Mobile)
1. Brand Community Building @simonmainwaring wefirstseminar.com
@simonmainwaring Brand Content/Values: Expedition 206 ‘Open Happiness’ wefirstseminar.com
@simonmainwaring Brand/Consumer/Causes: Pepsi Refresh Project wefirstseminar.com
@simonmainwaring Brand Community Architecture : Nike & Livestrong Foundation wefirstseminar.com
@simonmainwaring Brand Community Architecture: Nike & Livestrong wefirstseminar.com
2. Contributory Consumption @simonmainwaring wefirstseminar.com
Build Community Through Contribution @simonmainwaring wefirstseminar.com
@simonmainwaring Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values wefirstseminar.com
@simonmainwaring Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief wefirstseminar.com
@simonmainwaring Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger wefirstseminar.com
3. Brand Collaboration @simonmainwaring wefirstseminar.com
@simonmainwaring Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative wefirstseminar.com
@simonmainwaring Brand Collaboration: Nike GreenXChange wefirstseminar.com
@simonmainwaring Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability wefirstseminar.com
Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring wefirstseminar.com
@simonmainwaring Brand Goodwill: Nordstrom enters NYC with charity store wefirstseminar.com
@simonmainwaring For Profit/Cause Integration: TOMS Shoes and Eyewear wefirstseminar.com
@simonmainwaring Non-Profit Brand Storytellers: charity: water wefirstseminar.com
@simonmainwaring Brand/Non-Profit Partnerships: Made For Good wefirstseminar.com
@simonmainwaring Brand Collaboration: Nike Environmental Design Tool wefirstseminar.com
@simonmainwaring Brand Accountability: BrandKarma.com wefirstseminar.com
@simonmainwaring Brand/Customer Partnerships: Socialvest online/mobile platform wefirstseminar.com
@simonmainwaring Citizen Activism: #OperationCupOfTea wefirstseminar.com
@simonmainwaring Community Activism: BeRemedy.org wefirstseminar.com
@simonmainwaring Mobile Brand Accountability: GoodGuide customer app wefirstseminar.com
@simonmainwaring Future: Kiip = Social Gaming as OS + Social Currency + Mobile Content wefirstseminar.com
Return on Investment @simonmainwaring wefirstseminar.com
@simonmainwaring Return on Investment wefirstseminar.com
Extra Return on Investment @simonmainwaring wefirstseminar.com Employee Retention Intellectual Property Research & Development PR Reputation Management/Word of Mouth
PC Magazine, July 2011 “ Apple Apps Selling 9 Times Faster Than McDonald's Burgers .” wefirstseminar.com @simonmainwaring The Future
The Future @simonmainwaring wefirstseminar.com Gamification: Operating system for social media Social media: Sharing social capital/influence Content: Engagement
1. The future of profit is purpose. 2. Brands must become community celebrants not celebrities. 3. Marketers must become day traders in social emotion. @simonmainwaring Key Takeaways wefirstseminar.com
Thank You. For these slides, email: [email_address] For information on the first ever WE FIRST SOCIAL BRANDING SEMINAR: www.WeFirstSeminar.com

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