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SMMU/We First
- 2. 1. The New Customer @simonmainwaring WeFirstSeminar.com
- 3. @simonmainwaring Global Recession WeFirstSeminar.com
- 4. @simonmainwaring Consumer Distrust WeFirstSeminar.com
- 5. @simonmainwaring Connected Citizens WeFirstSeminar.com
- 6. @simonmainwaring 3. Connected Citizens WeFirstSeminar.com
- 7. @simonmainwaring 3. Connected Citizens WeFirstSeminar.com
- 8. Consumers want a better world, not just better widgets. @simonmainwaring WeFirstSeminar.com
- 9. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring WeFirstSeminar.com
- 10. Timeless Brand Strategy @simonmainwaring WeFirstSeminar.com Define Purpose and Core Values Distil into Emotional terms Craft a Manifesto Write a Vision Statement Commit to Purpose Align Internally
- 11. 5 Essentials Social Platforms @simonmainwaring WeFirstSeminar.com Blog Facebook/Twitter/Google+/Linked In You Tube Channel Content (re Products/Services/Purpose) E-commerce (Offline/Online/Mobile)
- 12. 1. Brand Community Building @simonmainwaring WeFirstSeminar.com
- 13. @simonmainwaring Brand Content/Values: Expedition 206 ‘Open Happiness’ WeFirstSeminar.com
- 14. @simonmainwaring Brand/Consumer/Causes: Pepsi Refresh Project WeFirstSeminar.com
- 15. @simonmainwaring Brand Community Architecture : Nike & Livestrong Foundation WeFirstSeminar.com
- 16. @simonmainwaring Brand Community Architecture: Nike & Livestrong WeFirstSeminar.com
- 17. 2. Contributory Consumption @simonmainwaring WeFirstSeminar.com
- 18. Build Community Through Contribution @simonmainwaring WeFirstSeminar.com
- 19. @simonmainwaring Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values WeFirstSeminar.com
- 20. @simonmainwaring Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief WeFirstSeminar.com
- 21. @simonmainwaring Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger WeFirstSeminar.com
- 22. 3. Brand Collaboration @simonmainwaring WeFirstSeminar.com
- 23. @simonmainwaring Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative WeFirstSeminar.com
- 24. @simonmainwaring Brand Collaboration: Nike GreenXChange WeFirstSeminar.com
- 25. @simonmainwaring Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability WeFirstSeminar.com
- 26. Key Social Strategies/Tactics Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach @simonmainwaring WeFirstSeminar.com
- 27. Return on Investment @simonmainwaring WeFirstSeminar.com
- 28. @simonmainwaring Return on Investment WeFirstSeminar.com
- 29. Extra Return on Investment @simonmainwaring WeFirstSeminar.com Employee Retention Intellectual Property Research & Development PR Reputation Management/Word of Mouth
- 30. 1. The future of profit is purpose. 2. Brands must become community celebrants not celebrities. 3. Marketers must become day traders in social emotion. @simonmainwaring Key Takeaways WeFirstSeminar.com
- 31. Thank You! For information on the WE FIRST SOCIAL BRANDING SEMINAR, visit: www.WeFirstSeminar.com For these slides, email: [email_address]