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Mashable Slides
1.
2.
1. Global Recession #WeFirst
@simonmainwaring
3.
2. Consumer Distrust #WeFirst
@simonmainwaring
4.
3. Connected Citizens #WeFirst
@simonmainwaring
5.
#WeFirst
@simonmainwaring
6.
1. Brand/Consumer Partnership:
P&G supporting causes in alignment with brand core values #WeFirst @simonmainwaring
7.
#WeFirst
@simonmainwaring
8.
2. Contributory Consumption:
Zynga using the sale of virtual goods for emergency relief #WeFirst @simonmainwaring
9.
#WeFirst
@simonmainwaring
10.
#WeFirst
@simonmainwaring
11.
3. Global Brand
Initiative: Patagonia-led coalition of apparel brands addressing sustainability #WeFirst @simonmainwaring
12.
#WeFirst
@simonmainwaring
13.
#WeFirst
@simonmainwaring
14.
Brand Goodwill: Nordstrom
enters NYC with charity store #WeFirst @simonmainwaring
15.
For Profit/Cause Integration:
TOMS Shoes and Eyewear #WeFirst @simonmainwaring
16.
Non-Profit Brand Storytellers:
charity: water #WeFirst @simonmainwaring
17.
Brand/Non-Profit Partnerships: Made
For Good #WeFirst @simonmainwaring
18.
Brand Accountability: BrandKarma.com #WeFirst
@simonmainwaring
19.
Brand/Customer Partnerships: Socialvest
online/mobile platform #WeFirst @simonmainwaring
20.
Brand Collaboration: Nike
Environmental Design Tool #WeFirst @simonmainwaring
21.
Citizen Activism: #OperationCupOfTea #WeFirst
@simonmainwaring
22.
Community Activism: BeRemedy.org #WeFirst
@simonmainwaring
23.
Mobile Brand Accountability:
GoodGuide customer app #WeFirst @simonmainwaring
24.
#WeFirst
@simonmainwaring
25.
Thank You.
@simonmainwaring simon@wefirstbranding.com For these slides, email: slides@wefirstbranding.com
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